article thumbnail

How to Sell During a Trade War

SMEI

Actionable Steps: Identify suppliers from tariff-exempt countries to maintain competitive pricing. Consider nearshoring to bring production closer to your target market. Explore franchising or licensing agreements as market entry strategies. Leverage regional trade agreements to access duty-free imports.

article thumbnail

As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. At the start of September, the company announced a big price increase for team subscriptions. It’s completely disrupted my business,” Hornstein said.

Price 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 7 Best Pricing Tips for Boosting Your Business Revenue

Vertical Response

Looking for effective pricing tips to boost your business revenue? This article covers vital strategies, from understanding costs to using psychological pricing. Learn how to set prices that enhance profitability and growth. Understand Your Costs Understanding your costs is the bedrock of any effective pricing strategy.

Price 52
article thumbnail

9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). But it requires a paid API key from DataForSEO to generate search volumes for keywords. Which costs $0.05

SEO 115
article thumbnail

How AI-generated images could redefine product placement

Martech

They were on sale for a great price. I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. I tried them on, looked at myself in the mirror, and put them back to get what was on my shopping list.

Product 127
article thumbnail

How to Build a Competitive Intelligence Strategy from Scratch

Backlinko

This insight led us to emphasize transparent pricing in our marketing campaigns. We saw an increase in our new customer acquisition rate. Do you want to: Enter a new market? For example, lets say you want to finalize a new pricing structure for your software product. Find key differentiators?

Price 95
article thumbnail

How to manage SEO campaigns during economic downturns

Search Engine Land

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change.

SEO 108