illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Platforms like TikTok, Instagram, and Pinterest are already integrating shoppable ads that allow users to purchase directly within the app.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. The UGC was used as new visuals for Auburns song Daydream.

Branding 113

Branding Finance Fashion Health 113

Adobe Experience Cloud Blog

DECEMBER 13, 2018

A truly compelling website requires excellent content marketing , beautiful design, and constant optimization to the user experience. When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice. Investing in SEO is a great way to generate awareness for your brand.

New Technology 131

New Technology Whitepaper Thought Leadership CRM 131

Hubspot Marketing

MAY 8, 2025

Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users ? Or that there are over 2 billion monthly active Instagram users ? The landscape of paid social advertising is constantly changing; new technologies, channels, formats, and trends emerge daily.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. She answers questions in real-time as thousands of viewers watch.

Branding 124

Branding Gen Z Energy Shoppers 124

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services.

Key Performance Indicator 117

Key Performance Indicator Marketing Marketers CRM 117

Sprout Social

JANUARY 9, 2025

Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the companyrather than be disrupted by it? In some cases, good first impressions are wiped away when users start discovering issues like hallucinations and glitches.

User-Generated 108

User-Generated Marketing Marketers CMO 108

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Jeff Bullas

FEBRUARY 21, 2023

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. ChatGPT took just 2 months to reach 100 million users. So, we are talking about a generational revolution not a slow burning evolution. In just a few weeks everyone is talking about A.I.

Transform 273

Transform Logistics Manufacturing Retail 273

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Search Engine Land

SEPTEMBER 24, 2024

But these so-called electronic gatekeepers – meant to separate human-crafted content from its artificial counterparts – mistakenly flag genuine human writing as AI-generated. Nearly half of businesses have embraced AI in content production in some form. Phrasly identifying our human-written content as 81% AI-generated.

User-Generated 75

User-Generated SEO Transform Education 75

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Rock Content

JULY 30, 2020

The introduction of new channels, such as social networks and blogs, allows businesses to create exceptional user experiences that may now be enjoyed by a greater audience, such as the live broadcasts. Thus, anyone with access to adequate tools can transmit their content in real-time to users worldwide.

Product 114

Product User-Generated Transform Digital Marketing 114

Martech

NOVEMBER 21, 2024

High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Are employees open to new technologies and methods? Some teams may fear AI will lead to job loss or additional pressure to learn new skills. Assess the mindset of your team.

Transform 65

Transform Law New Technology User-Generated 65

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies.

Copywriting 131

Copywriting User-Generated CRM Marketing 131

Trade Press Services Newsletter

OCTOBER 6, 2022

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. Examples include testimonials, product demonstrations, reviews and tutorials.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Search Engine Land

OCTOBER 4, 2023

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Amazon’s new generative AI tool will be developed using human AI trainers, who will continuously review the quality of answers the bot provides.

Transform 119

Transform Shoppers User-Generated Retail 119

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp. David Outwear tags individual products in their in-feed posts.

Branding 134

Branding Retail User-Generated eCommerce 134

Marketing Insider Group

MAY 31, 2021

And the number of active users increases every year. Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. The brand also understands how to use social media to influence users. . Source: Oberlo.

Branding 142

Branding User-Generated Education Communications 142

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research.

Whitepaper 133

Whitepaper Transform User-Generated Marketing 133

Martech

APRIL 5, 2022

One of the most common challenges organizations face concerning their martech stack is user adoption. Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Here are five tips to help drive user adoption of new martech tools.

User-Generated 106

User-Generated New Technology Succession Management Communications 106

Search Engine Land

MAY 14, 2024

AI Overviews is rolling out to all US based searchers in Google Search, making AI Overviews available to hundreds of millions of searchers by next week, Liz Reid, the company’s new head of Search , announced at Google I/O. AI Overviews was introduced as part of the Search Generative Experience last May 2023.

User-Generated 142

User-Generated Health New Technology Advertising 142

Calvyn Lee Blog

MARCH 18, 2023

The new generation of AI is fundamentally different from the AI we’ve grown accustomed to around us. It’s empowering and powerful, and for the first time, we have access to AI that puts human agency at a premium and at the center of the product. The Copilot’s capabilities are impressive.

Transform 130

Transform User-Generated Energy New Technology 130

Chief Martec

JANUARY 14, 2023

Specific technologies within martech certainly follow S-curve patterns. But the category as a whole is evergreen, continually adapting new technologies to marketing. Transportation technology overall has continued to evolve for hundreds of years. The Start of 4 New Major Technology S-Curves. Social Media.

Non-Profit 138

Non-Profit Automobile New Technology User-Generated 138

Adobe Experience Cloud Blog

APRIL 9, 2014

Marketo users chose from one of four tracks, ranging from basic forms/landing pages/emails to advanced, multi-stream nurturing. Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts! We ate, we drank, we posed for pictures, and we explored new technology integrations.

User-Generated 131

User-Generated Thought Leadership Fashion Education 131

Martech

JANUARY 19, 2024

The point of view the professor expressed seemed similar to the current state of AI content generators. We are at the beginning of what will be a long road of generative AI tools producing content. Any new technology ushers in a time of uncertainty and unknown change. Get MarTech! In your inbox.

User-Generated 123

User-Generated Law New Technology Management 123

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 112

Transform New Technology User-Generated Communications 112

Adobe Experience Cloud Blog

JUNE 30, 2014

I wouldn’t have worried about learning the solution or onboarding my users – crazy, I know…but everybody has to dream. But the reality is, I had very little budget/support to work with, and had to choose solutions very carefully to avoid the risk of “shelfware” – who wants to implement technology that never gets used?

Thought Leadership 134

Thought Leadership Marketing Marketers User-Generated 134

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Product reviews. Source: Wyzowl. Interviews.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Unbounce

MAY 4, 2023

John Oliver is talkin’ about AI-generated images in Midjourney. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions. Oh, how naive we were.

Copywriting 128

Copywriting Marketing Marketers User-Generated 128

Exposure Ninja

JANUARY 30, 2025

Back then, SEO was more about exploiting the system than providing real value to users. Today, SEO takes a user-first approach. Its shifting gears, driven by a few podium F1 drivers like generative AI, Googles E-E-A-T guidelines, and changing search habits. But SEO isnt done evolving. This shift isnt slowing down in 2025.

SEO 52

SEO User-Generated New Technology Customer 52

Martech

NOVEMBER 16, 2023

The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged. So this week, MS is rebranding Bing Chat to CoPilot, a name now in use in many other products from the company.

User-Generated 115

User-Generated Marketing Marketers New Technology 115

Marketing Insider Group

OCTOBER 30, 2023

Slack shares productivity tips, news articles , how to create a better work-life balance, and other helpful content relevant to every team member – from the entry-level employee to the CEO. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story.

Branding 132

Branding Transform User-Generated Education 132

SmartBrief - Marketing

JANUARY 22, 2024

Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. The availability of advanced large language models and user-friendly applications has made AI more accessible, forcing adoption even in laggard organizations.

Transform 126

Transform User-Generated Marketing Marketers 126

Rock Content

MARCH 22, 2023

AI is booming more than ever and several companies and market giants are in the race – for gold – to show themselves as a leader in AI, launching new tools and products that deliver the latest technologies to their audience. How can these new technologies help you? How does this work in practice?

Transform 98

Transform User-Generated Copywriting New Technology 98

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023. Key findings.

User-Generated 109

User-Generated New Technology Marketing Plan Product 109

Neil Patel

MAY 10, 2021

While this means you won’t be able to pick what data is recorded, blockchain does have the potential to allow users to decide what data to share and with whom. This new technology may be on track to disrupt digital marketing, including how we collect data and interact with customers. Generate Better Leads.

New Technology 122

New Technology User-Generated Marketing Marketers 122