Hubspot Marketing

FEBRUARY 28, 2024

That’s what the concept of career cushioning is all about — and a lot of people are doing it in 2024. Why Career Cushioning is Hot Right Now I mentioned inflation and layoffs as primary reasons why people are keeping their career options open. Skill up in both new and existing areas. Skills are meant to be cultivated.

Promotion 105

Promotion Place Branding Marketing 105

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. And instead of being a fresh college graduate, I’m now one of those old people who’s a bit skeptical of what’s happening. This year, it will be important to broaden people’s job skills so that they can work with AI — not be replaced by it.

Millennials 109

Millennials Marketing Marketers Marketing Automation Platform 109

Martech

MARCH 4, 2024

You’ll want to think about structuring your department differently and determining which skills you want to automate and which only humans can perform. Many people desire to grow and learn, so find out what skills team members want and give them opportunities to attend training courses or practice these new skills.

Gen Z 110

Gen Z New Technology Marketing Plan Product 110

Hubspot Marketing

NOVEMBER 6, 2023

Turns out, there are some non-technical skills that AI cannot replicate. If you’re going to be navigating the employment space in this AI era, you’ll need to develop these intangible skills. But this won’t be a problem because you’ll be discussing with people with a higher understanding of the topic. SaaS, tech, law firm).

Law 120

Law Automobile Management Communications 120

Buffer Marketing

SEPTEMBER 11, 2023

I’ve always made sure to engage and respond to people who leave comments. Incorporate keyword-rich terms that potential employers, clients, or business partners might use to find someone with your skills or work experiences. Add your skills, endorsements, and recommendations It’s time to buff up that skills section.

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Search Engine Land

OCTOBER 19, 2023

LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. Other ways LinkedIn is increasing visibility for Collaborative Article contributors: People outside your network may be exposed to your contribution, not just people you are already connected to. Why we care.

SEO 120

SEO User-Generated Branding Marketing 120

Search Engine Land

NOVEMBER 15, 2023

Most people don’t come in on day one being able to identify SERP features or optimize a header. Spotting good SEO candidates based on their potential abilities, not just their current experience or skills will get you a broader pool of candidates. Which skills take up the highest portion of this person’s time? Critical thinking.

SEO 87

SEO Analytics Search Marketers Customer 87

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. That's where technical skills come in. These skills are earned from experiences or education (think, data analysis, project management, and computer programming). Now more than ever, employers are emphasizing skills over pedigree.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Hubspot Marketing

JANUARY 7, 2024

It offers positions for people of all strengths. Marketing comes from people with all kinds of backgrounds — journalism, psychology, and more. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world.

Copywriting 95

Copywriting CMO PR Social Media Marketing 95

Martech

JANUARY 31, 2024

How and when you apply good leadership skills makes all the difference. People, in general, dislike change. Many leaders don’t like when they can’t see people working at their desks. Cross-functional communication is the art of dealing with people in other departments. Guess which method is most effective.

Transform 109

Transform Key Performance Indicator Communications Finance 109

Search Engine Land

APRIL 8, 2024

If you put effort into your deliverables, people can see that and appreciate it more. Assurance is a feeling based on your and your team’s knowledge and the soft skills needed to communicate and build trust in your expertise and capabilities as a service provider. The second part of assurance is soft skills.

SEO 98

SEO Price Communications Copywriting 98

Martech

MARCH 6, 2024

There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. We talked to him about marketing’s AI skills shortage and what can be done. How can they learn those sorts of skills? And people said, “I don’t know.” based martech and operations consultancy.

User-Generated 95

User-Generated Analytics Partner Marketing Place 95

Search Engine Land

OCTOBER 11, 2023

Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. Some people work just for money, and that’s OK. What skills do they want to improve? I am not an HR manager and have never worked in HR.

Management 108

Management Marketing Marketers SEO 108

Martech

OCTOBER 23, 2023

Layoffs and loss of skills Fiver Pro’s research found that 85% of marketing leaders have conducted layoffs in the past two years. This resulted in the loss of some critical skills — the top three being marketing manager (37%), digital marketing (31%) and market research (30%). People are saying ‘Well, I can work remotely.

Transform 126

Transform Marketing Marketers Digital Marketing 126

Set Up

OCTOBER 19, 2023

Set up CEO, Joe Koufman , virtually sat down with Matt Preschern , the Chief Marketing and Demand Generation Officer at NTT, to talk about the importance of diversifying your marketing skills, the three quotes he lives by, and more. Preschern is a people person. “I I derive a lot of personal satisfaction working with people.

CMO 124

CMO Thought Leadership Performance Marketing Marketing 124

Hubspot Marketing

SEPTEMBER 14, 2022

Having organizational skills means that you can meet deadlines and be efficient in your workflow management. In fact, organizational skills can be synonymous with energy and time management in most cases. All of these skills are very important in the workplace and potential employers want to make sure you can stay on top of things.

Energy 137

Energy Communications Management Product 137

Martech

FEBRUARY 12, 2024

First, she needed to ensure that her team had the skills and attributes required for this task. Look for your Tweeners Having recently attended a conference where she heard data guru Tom Redman talk about “People and Data,” his latest book, she turned to its pages for inspiration. They look at things in many dimensions.”

Marketing 102

Marketing Marketers Telemarketing Customer Journey 102

Buffer Marketing

MARCH 6, 2024

Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language.  But I also wanted to change a lot of people’s lives, and I felt deep inside me that launching the business in English would allow me to reach and impact more people.

Product 92

Product Marketing Marketers 92

Hubspot Marketing

DECEMBER 12, 2023

According to a study by Standout CV, one in four people include hobbies and interests on their resumes. They’re likely reading the same skills and similar experiences over and over. Some companies operate in niche industries and may seek candidates with specific skills or interests. And apparently, he’s not alone.

Place 95

Place Real Estate Non-Profit Finance 95

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” Marketing is about people. That means the people you serve — your customers — and the people who do the marketing — your team. Pairing up.

Transform 130

Transform CMO Marketing Marketers 130

Martech

NOVEMBER 21, 2023

Dig deeper: The budget bottleneck: How to get more from your marketing budget People find bandwidth if there is something in it for them That something doesn’t always have to be cash, but what else do you have to offer in a budget-constrained environment? Skills development. Collaboration. Then, throw out the org chart.

Key Performance Indicator 106

Key Performance Indicator Copywriting Marketing Marketers 106

Martech

OCTOBER 24, 2023

People who are part of satisfied teams are empowered and supported by leaders to develop new skills, helping the team and individual team members stay competitive in the fast-paced marketing world. Each individual has unique gifts, talents and skills. Teamwork is essential to a company’s success,” says John J.

eBook 109

eBook Marketing Marketers Customer 109

Martech

FEBRUARY 29, 2024

Complete a department-wide technical skills evaluation Before jumping in and downsizing people and technology, a better first step is to audit the marketing team’s skills. Understanding who uses which technology and the team’s skills in those tools is crucial.

CMO 103

CMO Price Marketing Plan Management 103

Businesses Grow

FEBRUARY 12, 2024

.” He explained a consistent pattern he’s seeing among the most successful influencers: They start as passionate creators, enthusiastically publishing content about products and people they love and believe in. Many creator audiences were built on entertainment value instead of any particular skill set. I encourage them.

Influencer Marketing 125

Influencer Marketing Entertainment Fashion Health 125

Hubspot Marketing

NOVEMBER 24, 2023

It just so happened that I was one of two people that were not peer-recommended,” he recalls, “meaning that my resume actually got picked up by the ATS, and they decided to contact me.” Dutel went on to work at Buffer, where he helped grow the team from 20 to 80 people as the director of operations before founding Remotive.

Real Estate 104

Real Estate Education SEO Communications 104

Search Engine Land

FEBRUARY 29, 2024

In PPC advertising, the skills and knowledge of ad buyers directly impact campaign success and return on investment. Walk into a casino and notice how everything from the carpet to the lack of windows is intentionally designed to get people to stay in the building. Dig deeper: 5 essential PPC skills every agency pro must have 7.

Finance 107

Finance Transform Industry Insights Retail 107

Econsultancy

FEBRUARY 21, 2022

While I respect the first two, the greatest challenge for 2022 has already become the war for talent and the overwhelming focus on “The Great Resignation”, with so many people re-evaluating what they want to get from their work. Figure 1: What has been the company’s approach to bridging the skills gap?

Transform 69

Transform Copywriting eCommerce Marketing 69

Martech

OCTOBER 2, 2023

It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data. This is just one example of the way this type of work develops skills and insights we use throughout our careers.

Education 114

Education Place Product Marketing 114

Hubspot Marketing

APRIL 5, 2023

A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. And highlighting relevant skills. Do this by looking for the most in-demand skills or characteristics for the role. Instead, write down the specific ways you add value to your list of skills and traits.

Finance 140

Finance Logistics Communications Management 140

Martech

JANUARY 18, 2024

Use AI but don’t let it chip away at your respect for the skills of marketing. Q: You talk about helping people take ownership of what they create. My point is that there are a lot of people who don’t have respect for the skills of marketing, the way marketing is created — just get me leads, just get me customers.

Branding 109

Branding Customer Marketing Marketers 109

Businesses Grow

FEBRUARY 27, 2023

Several people in my community have experience with large companies, and we all had the same conclusion: the advantage of having a job before doing your own thing can be life-changing. At the university, she was learning relevant skills on-the-job, and, as an employee, was eligible for free classes in entrepreneurial business.

Education 133

Education Finance Law Fashion 133

Rock Content

MARCH 11, 2024

Today’s best graphic designers leverage a combination of traditional and digital skills to create various assets, such as: Compelling web design Dynamic designs for product packaging Illustration Typographic design Layouts for magazines, brochures, posters, etc. The next step is finding the right people to add to your team.

Transform 84

Transform Logistics Copywriting Place 84

Sprout Social

MAY 23, 2023

Today, it means adding AI to your social media skills to keep all the plates spinning. But I think, I hope, people will like that difference, and like spending less time in front of screens and more in front of faces.” People want to connect with people Jeff says it best: “I don’t think anyone wants to hear a response from a computer.”

Shipping 135

Shipping Social Media Marketing Management Branding 135

Search Engine Land

SEPTEMBER 8, 2023

In his book, “ Twelve and a Half ,” Gary Vaynerchuk explores essential emotional skills integral to his life and business success. Unlock your SEO potential and embrace curiosity Curiosity is a must-have trait for any skilled SEO expert. These skills are invaluable when juggling multiple websites and stakeholders.

SEO 139

SEO Transform User-Generated Education 139

Hubspot Marketing

AUGUST 30, 2023

While functional resumes highlight your most relevant skills, combination resumes let you show both your skills and work experience. Below are segments of people whose resumes might fit the functional and combination layouts: Project managers who haven't worked in the industry for a while. Ensure you use the right keywords.

Management 93

Management Education Manufacturing Finance 93

Search Engine Land

OCTOBER 9, 2023

Just because your prior job titles may not have sounded similar to the role you are negotiating now doesn’t mean the skills you learned there aren’t directly relevant. Look beyond the obvious and consider transferable skills like communication, problem-solving and stakeholder management.

Search Marketers 116

Search Marketers Pharmaceutical Marketing Marketers 116

Search Engine Land

NOVEMBER 6, 2023

The skills SEOs need to refine in order to capitalize. Now it’s less in your face, which I suspect they had planned the whole time – test maximalist to force people to notice and collect data on how they behave in the new environment. I’ve spoken with many people who have recoiled at the idea of SGE taking over their SERPs.

SEO 117

SEO User-Generated PR Education 117