article thumbnail

These 7 Brands Take Personalized Marketing to a New Level

Hubspot Marketing

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. Creepy -- or great marketing? 7 Personalized Marketing Examples. The Example. The Takeaway.

article thumbnail

Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Instagram Stories can feature deals and promotions via bio links and shoppable posts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CDP and customer experience: Best of the MarTechBot

Martech

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 115
article thumbnail

AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts. It also enhances personalization by tailoring content and offers to individual customers and improves data analysis by quickly processing and presenting insights from large datasets.

CRM 121
article thumbnail

How to Perfect Personalized Marketing with the Help of Your Data Warehouse

Hubspot Marketing

Data activation platforms like Census provide warehouse-native no-code tools that enable marketers to unlock data directly from the warehouse – all without needing to know SQL. This makes it easier for marketers to use customer 360 data to personalize recommendations and customize promotions.

article thumbnail

Delivering large B2B marketing events: Best of the MarTechBot

Martech

Audience segmentation and targeting: Implement advanced segmentation strategies to identify and target specific audience groups, ensuring personalized marketing communications that resonate with potential attendees. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,

article thumbnail

What Is Zero-Party Data and What Can You Do with It?

Marketing Insider Group

Enhanced Personalization One of the most significant advantages of zero-party data is its ability to enable highly personalized marketing. In that case, you can send them targeted promotions and updates about the latest products you have in stock.

Transform 124