Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Absolutely.

Price 111

Price Real Estate Promotion Food 111

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. A live social shopping event typically takes place on a social media platform like TikTok, YouTube or Instagram, or a dedicated live shopping platform (more on these later). Within minutes, the product sells out.

Branding 125

Branding Gen Z Energy Shoppers 125

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7 Lets break down the concept, how it works, and why its important. What is footfall attribution?

Retail 95

Retail Transform Analytics Promotion 95

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Lack of transparency: Similar to how Honey prioritized retailer-preferred discounts without disclosing them, AI tools rarely explain how they weigh outcomes.

Retail 117

Retail Energy Health Promotion 117

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Consistency is key, though.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

AUGUST 19, 2022

With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. Post regularly.

Promotion 145

Promotion Fashion Analytics Retail 145

Sprout Social

APRIL 28, 2025

Reddit is a popular place for real information. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Post about new features or services in places like r/AMA or host an AMA on a niche subreddit. The other way is through search engines.

Branding 92

Branding Gen Z Pharmaceutical Health 92

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback.

Customer 108

Customer Price Customer Acquisition Customer loyalty 108

Sprout Social

MAY 8, 2025

Redditors often provide more detailed product feedback than verified reviews on retailer websites. Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Add value to conversations with shared knowledge, not self-promotion. Lead with curiosity, not conversion.

Gen Z 128

Gen Z User-Generated Industry Insights Health 128

Scoop.it!

OCTOBER 31, 2024

Instead of simply creating content that promotes its machine learning-supported approach to ranking colleges and universities, this brand focuses on answering its target audience’s most frequent questions. So, is there a right way to place conversion elements within your content? Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sales Force: CMO

MARCH 14, 2024

Generative artificial intelligence (AI) has been the fastest-growing consumer application of all time, and retailers are quickly seeing its business value. But everyone agrees your retail AI strategy needs to impact both the customer and employee experience if you want these initiatives to be successful. What do shoppers want next?

Retail 111

Retail Shoppers User-Generated Price 111

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 93

Gen Z Branding Retail Education 93

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 105

Retail Shoppers Entertainment Advertisers 105

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 104

Gen Z Copywriting Real Estate Marketing 104

Hubspot Marketing

APRIL 8, 2025

Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Other no-nos?

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Litmus

JANUARY 23, 2024

Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. Milled Want to see emails from brands—especially in retail—you aren’t subscribed to? You never know what email could inspire your next great email. A newsletter? You got it. Milled can help.

Place 98

Place Pharmaceutical Retail Email Marketing 98

Sales Force: CMO

JUNE 13, 2024

Are you using your retail data from holiday shoppers effectively? Each time someone buys a gift, it could provide endless opportunities for the retailer. If tracking my data helps retailers inspire me to make good choices, I’m happy to supply them with all the data they need. Do I gravitate towards certain categories?

Retail 98

Retail Shoppers Transform CRM 98

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 106

Promotion Real Estate Shipping Food 106

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. Retailers like M&S use the platform to build communities and share customer stories and behind-the-scenes content. Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions.

Entertainment 102

Entertainment Gen Z Millennials User-Generated 102

Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. For an online shoe retailer, it’s the average shopping cart amount. You can use them to calculate and track your marketing ROI benchmarks in one place. All your social media analytics in one place. Get Started.

Promotion 126

Promotion Finance Analytics User-Generated 126

Marketing Insider Group

JANUARY 6, 2025

If you have a strong brand in place, it is going to become much easier to market your product. Placement you will also need to consider where you place your product. Depending on the nature of your product, you may need to consider physical retail stores, online marketplaces, and other outlets in addition to your own website.

Product 67

Product Price Marketing Marketers 67

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

APRIL 12, 2023

Whether you’re a business owner looking to use content to grow your brand, or a content creator wondering about launching another stream of income, here is why this approach works so well, plus some of my advice for marrying content and retail in a way that can lead to incredible results.

Retail 115

Retail Logistics Education Thought Leadership 115

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promotion 96

Promotion B2C Retail Direct Mail 96

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. This is where you keep things fresh and remind them why they stuck around in the first place. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8.

Management 96

Management Marketing Marketers CRM 96

illumin

MARCH 27, 2025

In addition, Meta is continuing to explore new generative AI use cases for retail advertising. This comes as part of the social platforms previews of how AI can unlock more value for retail advertisers. This includes virtual try-ons, AI background generation for Catalog Ads, and more precise text generation.

Shoppers 66

Shoppers User-Generated Retail Advertisers 66

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. With all of these account changes, we built a strong foundation from which we could not only launch and promote this new product category but also scale all product lines into the future. The client’s prior agency had some remarketing campaigns in place, but the targeting was narrow.

B2C 92

B2C Retail Customer Journey Advertisers 92

Buffer Marketing

JULY 22, 2024

A recent survey of US retailers showed that 41 percent see the greatest return on advertising spend (ROAS) from Facebook Ads. Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network. Ads can be placed on Facebook and Instagram. It's also great for video views, conversions, and calls. 

Advertisers 113

Advertisers Advertising User-Generated Management 113

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Hubspot Marketing

FEBRUARY 4, 2025

The media of your Facebook Ad will depend on the format, but they all appear in the same place below your name and profile picture and above your headline and call-to-action/button. For example, imagine youre an online retailer like Amazon that sells pretty much everything under the sun. More on that here.)

Real Estate 110

Real Estate Logistics Energy Retail 110

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. To thrive on Bluesky, brands must focus on delivering content that entertains, informs, or resonates rather than just promoting products. This is where tools like SocialPilot can help you.

Gen Z 111

Gen Z User-Generated Advertisers Advertising 111

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. The app makes it easy for buyers to shop for trendy looks all in one place. Consumers love using Rakuten because of its wide selection of partners that include restaurants, ride-sharing services and retail stores.

Shoppers 145

Shoppers Retail Finance Shipping 145

Welcome Software

JULY 23, 2024

Don't have target buyer personas in place, or are they in need of a refresh? Personalization examples Let's dive into some personalization examples by a few key verticals: retail, banking and travel. Example: An activewear company sends customers an email promotion about a two-day discount on yoga gear. 2 - Symmetric messaging.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Search Engine Land

SEPTEMBER 6, 2024

Pre-build research Outside Google Ads The first half of audience research in the pre-build state takes place outside of Google Ads and lives within your organization. This is probably true for things like SaaS, credit cards or other big purchases, but would be interesting to find out for a CPG or retail item.

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87