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AI Visibility Pyramid: How to Improve Your Presence in AI Search

Animalz blog

Base Layer: Traditional SEO Traditional SEO focuses on delivering relevant content and a user-friendly site experience to your ICP audience. Search experiences change as users adopt AI, but traditional SEO should remain your top priority. They generated hundreds of positive reviews. A particular subreddit praises their product.

PR 109
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Or perhaps your competitors have a website that’s a lot more intuitive than yours and they offer better shipping options. This will give you an idea of which publications to focus on for your outreach and PR efforts. You can also encourage people to share user-generated content to drive more social media visibility for your brand.

PR 145
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How We’ve Changed Our Engineering Mindset to Become Builders Again

Buffer Marketing

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Shipping 130
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How to Create Your Full-Funnel Customer Journey in HubSpot

Lynton Web

Running a business without a strategic customer journey in HubSpot is like navigating a ship without a compass. Marketing teams are able to generate more qualified leads because they can see which channels drive real results. You might eventually reach your destination but waste valuable time and resources.

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When AI is everywhere, invest where it counts

Sprout Social

The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy.

Energy 140
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. Actively gather and and curate user-generated content. This includes @mentions of your brand and tagged posts. Employee advocacy. 1000% recommend.

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How to Build an Instagram Sales Funnel in 8 Steps

Hootsuite

Nine out of ten Instagram users watch Reels every week. They gained 9,000 new user registrations from the ad, with 40% of all their registrations coming from Instagram Stories. Run a contest to gather user-generated content to use in future campaigns. Grow brand awareness with Reels and Instagram ads.