Vertical Response

JULY 1, 2025

Looking for effective pricing tips to boost your business revenue? This article covers vital strategies, from understanding costs to using psychological pricing. Learn how to set prices that enhance profitability and growth. Understand Your Costs Understanding your costs is the bedrock of any effective pricing strategy.

Price 52

Price Non-Profit Market Research Market Trends 52

Buffer Marketing

JANUARY 7, 2025

Pricing : Free plan available for up to three social channels. Pricing : Free plan available for up to 1 hour of video processing per month. Pricing : Starts at $19.79/month So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Pricing : Not listed.

Price 120

Price Thought Leadership Transform User-Generated 120

Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? Thankfully not.

Influencer Marketing 125

Influencer Marketing Price Affiliate Marketing Millennials 125

Martech

JULY 25, 2024

Anchoring Presenting a higher-priced option first can make subsequent options seem more affordable. This technique is often used in pricing strategies, such as tiered pricing models where the most expensive option sets a reference point.

Price 126

Price User-Generated Product Customer 126

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. When consumers search for products online, they might find hundreds or even thousands of options.

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

Price 120

Price Health CRM Retail 120

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Discover niche markets for your products.

Price 124

Price Analytics Influencer Marketing Management 124

Martech

SEPTEMBER 26, 2024

Things like creating reports out of regularly arriving or being shopping assistants, price optimization, consumer-facing chatbots and customer service. Therein lies the problem for AI companies: For most users, there is no difference between the products businesses are spending hundreds of billions of dollars on.

User-Generated 129

User-Generated Price Marketing Marketers 129

Martech

OCTOBER 3, 2024

It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. These customers buy more frequently, are less price-sensitive and are more likely to recommend the brand.

Customer 137

Customer Branding Customer loyalty Transform 137

Hubspot Marketing

JULY 10, 2024

10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product. Good Pricing When it comes to pricing, you should make sure the features and benefits you receive from the rank tracking tool can justify the price. Does the company lay out the pricing on their site?

Price 131

Price SEO User-Generated Management 131

Buffer Marketing

JANUARY 15, 2025

Price: Free, with paid plans starting at $9.99 Price: Free, with paid plans starting at $9 per month. Price: Free plan, with paid options starting at $15 per user per month. But if you’re looking to create super slick, high-production videos for  YouTube  or even create your own documentary (why not?)

Price 121

Price User-Generated Social Media Marketing Product 121

Martech

AUGUST 6, 2024

It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. And the prices that Google can charge for their search-based advertising, that’s entirely based on the percentage of market share they have. We won’t know until U.S.

Advertising 134

Advertising Advertisers Non-Profit Transform 134

MarketingOps

DECEMBER 4, 2024

A customer-centric organization: Deeply understands their customers’ pain points Quickly pivots to help solve their customers’ pain points Meets their customers where they’re at in their technology journey And finally, with a customer-centric approach, you make it easy for your customers to tell everyone they know how great your product is.

Customer 147

Customer Customer Acquisition Price Product 147

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 92

Product Marketing Marketers Entertainment 92

Hubspot Marketing

SEPTEMBER 11, 2024

If you’re using AI recruiting software, augmented technology would assist you in recruitment analysis and increase your productivity — but it wouldn’t replace you. Pricing: Custom 2. Pricing: Multi-tiered annual packages — discover price tag after demoing the software. Pricing: Custom 4. The Paradox.ai

Price 120

Price CRM User-Generated Analytics 120

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Price: Starting at $199/month Skill level: Beginner to intermediate Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. What were our top posts on LinkedIn this year? and many more.

Analytics 118

Analytics Price PR CRM 118

Backlinko

SEPTEMBER 6, 2024

Learn pros, cons, and pricing to make the right decision for your business. While GA4 integrates well with Google products, it doesn’t offer native integrations with other tools in the market. Some products, like Activity Log ($29+) and Media Analytics ($189+), are priced separately.

Analytics 105

Analytics Price Law User-Generated 105

Hubspot Marketing

NOVEMBER 13, 2024

Once confirmed, pricing and shipping options for the clothing items change to reflect the local currency of where the consumer is shopping from. In this image, the country selected is Morocco, and prices are shown in their currency, the Dirham. The brand even goes as far to showcase gender diversity in the models using the products.

eCommerce 122

eCommerce Retail Food Price 122

Buffer Marketing

AUGUST 13, 2024

Say you have a product ready to launch and need to find influencers to generate buzz. Pricing: Free plan available; paid plans start from $89/mo with a free trial. Pricing : Available on request 💡 Get started with affiliate marketing in Affiliate Marketing 101: How to Get Started As a Creator.

Influencer Marketing 113

Influencer Marketing Branding Affiliate Marketing Fashion 113

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. Proof: 80% of Pinners have discovered a new brand or product on Pinterest.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 117

eCommerce Transform CRM Price 117

Buffer Marketing

DECEMBER 11, 2024

An upbeat track can make your product tutorial exciting, while a mellow background tune might help your content feel more intimate. YouTube Audio Library Source: YouTube Licensing: Public domain and Creative Commons Pricing: All tracks are free. Soundstripe Source: Soundstripe Licensing: Royalty-free Pricing: Membership starts at $19.99/month,

Price 21

Price Fashion Energy Place 21

Neil Patel

JUNE 25, 2025

If you’re competing on price, use relationship marketing to create a sustainable competitive edge. Almost any product or service can be commoditized these days. When customers fail to see anything unique about your brand, your only choice is to compete on price. Prompt them for feedback on your products and services.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketing 98

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Operational costs Indecision throws project schedules off track and creates inefficiencies where teams wait around for approvals or clearer direction, which reduces productivity and morale.

Marketing 117

Marketing Marketers Marketing Automation Platform Price 117

Hootsuite

OCTOBER 16, 2024

Price: Starting at $99/month Hootsuite Analytics offers a complete picture of all your social media efforts, so you don’t have to check each platform and account individually. Price: Starting at $25/month Later is a favorite among smaller brands and creators who like to visualize their social media content before they post.

Analytics 114

Analytics Price Management PR 114

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. In my experience, many founders either get stuck trying to sell to fewer customers at a higher price or chase thousands of lower-priced customers.

Inbound Marketing 107

Inbound Marketing Logistics Price User-Generated 107

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 126

Retail User-Generated Price Product 126

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly Price: The buff.ly Price: Free for up to five custom domains and 1k total branded links. Price: Free plan includes 10 branded links per month.

Price 111

Price User-Generated Analytics Shoppers 111

Backlinko

FEBRUARY 7, 2025

These insights support tactical decisions in product development, marketing, and other goals. This insight led us to emphasize transparent pricing in our marketing campaigns. The battlecard proved effective to position my client’s product in a more favorable light, after the acquisition. Make product enhancements?

Price 95

Price Customer loyalty Food Market Research 95

Hubspot Marketing

JULY 29, 2024

Pricing Standard plan: Free Professional plan: $20/month 2. Google Gemini Gemini, formerly known as Bard, is Google’s AI chatbot, and it may be attractive to those who have grown accustomed to Google’s many revolutionary products. Pricing Free of charge plan: $0 Pay-as-you-go plan: Price varies based on a cost-per-token model.

Price 131

Price User-Generated Place Product 131

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 112

eCommerce Shoppers Price Retail 112

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Pricing & contact information: Users who may have questions or require further information can easily access support or contact details.

Price 103

Price User-Generated Finance eCommerce 103

Martech

MAY 21, 2025

Most product marketers mistake explanation for persuasion. They open with features, as if the product’s function speaks for itself. The stronger the pressure to justify the choice, the more they lean toward quantifiable attributes: price, feature count, specs, vendor reputation. Most product marketers get this part wrong.

Manufacturing 119

Manufacturing Price Product Marketing Product 119

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. Retailers often even help shoulder some of the marketing to drive sales.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Hubspot Marketing

AUGUST 5, 2024

Ajelix Pricing: Free plans are available. But pricing is pretty reasonable at $6 per month for the Standard plan or $20 per month for a business plan. GPTExcel Pricing: Free plans are available. Pricing is very low at $6.99 Formularizer Pricing: Free plans are available, offering 100 usage credits per month.

User-Generated 127

User-Generated Price Transform Product 127

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. This is a good thing.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135