Hootsuite

AUGUST 3, 2021

People watch more than a billion hours of video on YouTube every day. Overall, the average person spends about 100 minutes a day watching online videos. Which means that video should be a vital part of your marketing or social campaign. You just need a good list of free stock video resources.

Social Media Marketing 144

Social Media Marketing Management Advertising Advertisers 144

Sprout Social

FEBRUARY 8, 2023

After 80 years in business, they jumped back in time for their latest ad campaign. From Popcorn Lovers Day to Star Wars day, people love celebrating these hashtag holidays on social media. It seems like every company has created its own year-in-review feature or campaign. Why do you think Mad Men ran for seven seasons?

Manufacturing 88

Manufacturing Transform Entertainment Law 88

Search Engine Land

FEBRUARY 23, 2023

However, it's still early days, so the company – like many others – has only started to evaluate its broader potential, including how to become a nimbler organization. One of the challenges that we always face is that things don't happen fast, typically in an enterprise organization and resources are tight," she said.

SEO 114

SEO User-Generated Energy Performance Marketing 114

Martech

FEBRUARY 4, 2022

The goal of bringing so many respondents from different departments and organizations was to pinpoint common issues brands were experiencing in their marketing campaigns. And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach.

Direct Mail 117

Direct Mail Customer Journey Customer Acquisition User-Generated 117

Hubspot Marketing

AUGUST 18, 2022

In fact, these brands still create new co-branded products to this day. Featured Resource: Free Co-Marketing Templates. Co-Branding Campaign: Stratos. These shared values make them a perfect pairing for co-branding campaigns, especially those surrounding action sports. Why the Stratos Co-Branding Campaign Works.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns.

Influencer Marketing 103

Influencer Marketing Health Price Promotion 103

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review 2014: The update gave users the option to override changes without having to review the conflicts first.

Search Marketers 93

Search Marketers User-Generated Marketing Marketers 93

Search Engine Land

FEBRUARY 6, 2023

Also on this day Google says Shopify sites are in a good crawling state after reports of stalled crawling 2022: Google’s John Mueller said the issue was related to a “temporary drop in how we calculate how much we can crawl,” implying there was no issue with the Shopify sites. And yet, more than a decade later, these SEO myths persist.

Search Marketers 91

Search Marketers SEO User-Generated Marketing 91

Neil Patel

SEPTEMBER 29, 2020

That’s why we specialize in creating epic paid social campaigns. We use data-driven analysis, in-depth customer research and your unique business objectives to create campaigns that will have an impact. Learn how you can get results from your paid social campaigns at Neil Patel Digital. #2 Viral Nation has an average 4.8-star

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

FEBRUARY 13, 2023

Of course, you don’t want to hold your followers hostage while you show them every page of a family photo album (metaphorically speaking), so it’s best to stick with just one of these throwback days. Okay, so we’ve established what it is, but why on earth should you post your own Throwback Thursday? Here’s why.

Branding 145

Branding Automobile Fashion Copywriting 145

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Sprout Social

AUGUST 4, 2022

Think outside the box by staying up to date on social trends and having fun with your campaign. For example: “At Protect the Earth, our mission is to take actionable steps towards saving our planet everyday. When you launch your social media recruitment campaign, tailor individual posts to each platform’s audience for the best results.

Logistics 103

Logistics Food User-Generated Branding 103

Content Marketing Institute

APRIL 10, 2018

He’s down one team member, which means he needs to spend a lot more of the day working directly with customers. But if your campaign activity reveals a pool of prospects willing to move more quickly, use those data points to refine and target so you can keep improving your segmentation and content delivery. Admit the truth.

Millennials 110

Millennials Inbound Marketing PR Health 110

Martech

APRIL 25, 2024

Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. But these days, you consider and test how your emails render for different ESPs, devices and settings (i.e., Earth Day for an eco-friendly brand) is a smart play.

Branding 77

Branding eCommerce Food Email Marketing 77

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. These billboards are still widely used today, alongside more modern electronic billboards, which include video and can change throughout the day.

PR 52

PR Marketing Marketers Promotion 52

Exposure Ninja

APRIL 19, 2022

Their most popular video is titled “ A Day In The Life of a Construction Entrepreneur ” and has gained over two million views. His weekly content gives a great insight into his day-to-day work, but the intros are what we want to focus on here. Why Is Ashville Popular on YouTube?

Price 52

Price Education Product Digital Marketing 52

Search Engine Land

JANUARY 29, 2023

of mobile are zero-click Hitwise halts some reporting services in wake of Jumpshot’s closing Also on this day Google merges its SafeSearch help information into a single new document 2022: This document explained how SafeSearch works and added some troubleshooting. of desktop, 17.3% Apple’s big maps makeover now available across U.S.,

Search Marketers 92

Search Marketers Real Estate Transform Marketing 92

Buffer Marketing

JANUARY 9, 2024

  On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S. This list is pretty comprehensive for folks with a U.S.

Fashion 113

Fashion Health Food Branding 113

Hootsuite

FEBRUARY 18, 2021

the.orange.home exclusively features photos with bright, white backgrounds with earth-tone accents. Some adorable inspo for you: here, parenting resource @solidstarts alternates between photos of snacking babies and how-to graphics. Viewed together, your gallery will look like a matching set, even if the content of your pics vary.

PR 144

PR Social Media Marketing Branding Management 144

Sprout Social

JULY 1, 2021

If your goals are more focused on community engagement, social video content can be a valuable resource to lean on. If the popularity of TikTok and Instagram Reels is any indication, successful videos don’t require unlimited time, resources or polish to create. Instagram videos get 49% more engagement than photo posts.

Transform 142

Transform Food User-Generated Branding 142

Buffer Marketing

JANUARY 9, 2024

  On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S. This list is pretty comprehensive for folks with a U.S.

Fashion 52

Fashion Health Food Branding 52

Duct Tape Marketing

MAY 15, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. This is really my new go-to CRM, ESP, marketing automation, really low cost. dtmactive. So Ben, thanks for joining me. John: Yeah.

Marketing Strategy 36

Marketing Strategy Real Estate Marketing Marketers 36

GrowPowerful

DECEMBER 1, 2022

Expenses and campaigns that don’t tie into either you or your brand’s vision are a waste of time and resources—full stop. Most companies are guilty of piling company funds into these random marketing campaigns, but if it’s not contributing to improved strategy or ROI programs, then it’s just dead weight pulling your company down.

Shipping 59

Shipping Outbound Marketing Marketing Marketers 59

Marketing Insider Group

OCTOBER 16, 2021

Data and analytics can help you to build better marketing campaigns. Having a “green” business culture is a great marketing tactic these days. Going forward, companies must support their CMOs in having a significantly bigger influence on human resources, talent sourcing, and retention than they have had in the past.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Unbounce

DECEMBER 20, 2023

Include benefits that sing “This product will make your life better because…” It’s like telling someone not just that the cake is chocolate, but that it’s a rich, Belgian chocolate experience that will dance on their taste buds and light up their day. Display them proudly; they’re your product’s standing ovation.

Product 52

Product eCommerce User-Generated Price 52

Marketing Insider Group

NOVEMBER 16, 2019

Data and analytics can help you to build better marketing campaigns. Having a “green” business culture is a great marketing tactic these days. Going forward, companies must support their CMOs in having a significantly bigger influence on human resources, talent sourcing, and retention than they have had in the past.

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

FEBRUARY 2, 2021

It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Another factor to help you decide where to spend your marketing budget and resources is your target audience. Unlike some other forms of media, virtually everyone uses their email daily – some as many as 20 times per day.

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Duct Tape Marketing

APRIL 12, 2023

24:10] Where can people find the website for the book with the bonuses and resources you mentioned? Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value. And you can listen to it all on your lunch break. For listeners and for brands.

Health 76

Health Education CRM Price 76

Search Engine Land

FEBRUARY 10, 2023

3 changes coming to Google Ads automated extensions 2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level. Bing Ads Offers Search Insights For Mother’s Day Marketers 2015: A $20 billion holiday in the U.S.,

Search Marketers 93

Search Marketers SEO Marketing Marketers 93

Duct Tape Marketing

OCTOBER 19, 2017

This episode of the Duct Tape Marketing Podcast is sponsored by Ahrefs, the SEO tool set that I use every single day. Think about what are they doing and think about how you can link to your other resources one click away from that article on your site to help guide them through that process. I use this tool every single day.

SEO 40

SEO Marketing Marketers PR 40

Hootsuite

NOVEMBER 30, 2023

By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. The built-in media library includes valuable content marketing resources like licensed photos, stock videos, and music to make your video content creation easier.

Content Marketing 104

Content Marketing Whitepaper Marketing Marketers 104

Hootsuite

NOVEMBER 2, 2023

Need help planning your Valentine’s Day social media posts? If you’re fresh out of ideas or simply looking for inspiration, these Valentine’s Day social media campaigns and posts can help you get started. Brilliant Earth proves this with a simple product video showing offf its sparkling bracelets.

Fashion 88

Fashion Promotion Product User-Generated 88

Marketing Insider Group

JULY 1, 2020

According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) Organizations who use content marketing see 6 times higher conversion rates.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Rock Content

SEPTEMBER 23, 2023

Become Easy-to-Find With a User-Friendly Website These days, all businesses need a high-quality website to attract new customers. Our two-week free trial can help you test the waters to verify the quality of content before launching a full campaign. If they decline, it can feel like you’ve wasted time and resources.

Food 52

Food Marketing Marketers Retail 52

Backlinko

JUNE 26, 2023

The early days of SEO were a simpler time when search engines used fairly basic algorithms to rank content. OK, but now you’re probably wondering what on earth indexing is. ’ This helps you to prioritize user intent and context to guide visitors to valuable resources. Of course, this isn’t the case.

SEO 73

SEO User-Generated Social Media Marketing Fashion 73

Hootsuite

MAY 6, 2020

But with 500 million tweets sent every day , you need to be strategic and savvy in order to win (and hold) your audience’s attention. Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— Remember, it’s much better to have those resources and not need them than the other way around.

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145

Hootsuite

JANUARY 13, 2021

A post shared by Red Nose Day USA (@rednosedayusa). Earth will continue to block the Sun’s light, casting a reddish hue onto the Moon until around 9:07am ET/6:07am PT. Like FBF, this is another social media-designated day of nostalgia. Wayback Wednesday takes a trip down memory lane on hump day. EOD: End Of Day.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145