Martech

MAY 3, 2023

Your customers feel this way when you put a demo CTA (call to action) at the end of every content you distribute. They may have landed on your site to learn more about marketing automation software and are nowhere near the final stretch to the demo request. Email marketing is a powerful tool for nurturing leads.

Whitepaper 101

Whitepaper Email Marketing Customer Journey Education 101

Sprout Social

APRIL 25, 2024

If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made.

Social Media Marketing 79

Social Media Marketing Key Performance Indicator Influencer Marketing Management 79

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels).

Social Media Marketing 88

Social Media Marketing Gen Z Education Health 88

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 99

Price User-Generated Copywriting Marketing 99

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. Book a Demo Content planning Good collaboration requires even better communication. Everyone on your social team should be able to map out and plan content by seeing what’s already scheduled and what still needs to be created.

Price 86

Price Communications Social Media Marketing Analytics 86

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

Social Media Marketing 134

Social Media Marketing Analytics CRM Marketing 134

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! Typically, it involves email marketing. The importance of lead nurturing cannot be overstated in a world where customers are bombarded with endless marketing and sales messages.

Customer 105

Customer Education Analytics Communications 105

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle.

Branding 100

Branding Communications CRM Management 100

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. Only 5% of our market , is ready, willing and able to consider buying our product.

Branding 91

Branding Whitepaper eBook Communications 91

Search Engine Land

MARCH 11, 2024

Whether it’s scheduling social media posts, sending email newsletters or publishing blog articles, AI ensures that content is delivered to the right audience at the right time, maximizing its impact and reach. Get the daily newsletter search marketers rely on. The digital world thrives on content.

Management 123

Management User-Generated Analytics SEO 123

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Users are open to being marketed to and have come to expect it.

Marketing Strategy 86

Marketing Strategy User-Generated Marketing Marketers 86

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. To adapt, manufacturers must embrace inbound marketing as a core strategy.

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Customer 138

Customer Copywriting Marketing Marketers 138

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hootsuite

AUGUST 22, 2023

From content ideas to scheduling and auto-publishing your content, an Instagram planning app is an extraordinary asset when it comes to getting organized and saving time. An Instagram planning tool is an app or web tool that gives you the resources to prep your Instagram content. Oops—we mean your Instagram plan, of course.

User-Generated 64

User-Generated Social Media Marketing Marketing Marketers 64

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Hootsuite

JULY 20, 2023

♬ original sound – World Health Organization (WHO) This is valuable data that helps save time and resources, letting organizations focus on creating and promoting content that generates the highest impact. Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications.

Analytics 83

Analytics Health Key Performance Indicator Education 83

Hootsuite

OCTOBER 5, 2022

If you’re not using sales automation software yet, you’re wasting valuable time and money. Imagine a tireless fleet of employees taking care of all the mundane, repetitive tasks that keep your business running. Meanwhile, your other team members are focusing on important projects, like closing sales. Collecting customer data and email addresses?

CRM 94

CRM User-Generated Transform Analytics 94

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Search Engine Land

OCTOBER 7, 2022

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. Marketers typically spend tens of thousands of dollars each month in licensing fees.

SEO 101

SEO Whitepaper User-Generated Analytics 101

Hootsuite

MAY 1, 2023

This includes tasks like drafting posts, scheduling them to post at specific times, approving content before sharing it with your followers, and measuring performance by analyzing the results. Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better.

Copywriting 134

Copywriting Social Media Marketing Management User-Generated 134

Hootsuite

JANUARY 24, 2024

Book a Demo What are social media customer service templates? They’re designed for use by busy social media marketers and content creators when interacting with customers and followers on social media platforms. Instead of typing out the same responses repeatedly, marketers can simply grab a template and customize it as needed.

Customer 101

Customer Social Media Marketing Finance Communications 101

Use Insider

MARCH 15, 2024

What is conversational marketing? Conversational marketing is an approach to customer engagement that uses real-time conversations and personalized interactions to facilitate a more direct and meaningful connection between businesses and their customers. Chatbots used in conversational marketing can either be powered by AI or not.

Conversational Marketing 52

Conversational Marketing Customer loyalty Marketing Marketers 52

Bannerflow

MARCH 16, 2021

In-house marketing has become increasingly popular in recent years. While this trend doesn’t seem to be going away in a hurry, there’s another system which is also rising in popularity – the hybrid marketing model. In this article, we aim to explain what hybrid marketing is. The new agency model: What is hybrid marketing?

Marketing 98

Marketing Marketers Advertising Advertisers 98

Hubspot Marketing

APRIL 21, 2022

They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for resources to help them achieve their goals. The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Image Source. Image Source.

Price 144

Price CRM Marketing Marketers 144

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 121

Transform User-Generated Analytics Market Trends 121

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.

Marketing 95

Marketing Marketers User-Generated Promotion 95

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

CRM 125

CRM Marketing Marketers Customer Acquisition 125

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Health 103

Health Management Branding Customer 103

Use Insider

FEBRUARY 19, 2024

5 benefits of a Customer Data Platform for marketers to drive results at scale A (Customer Data Platform) CDP provides numerous advantages for businesses looking to improve communication and engagement. What is a customer data platform (CDP)? Let’s break them down: 1. With a CDP , this becomes a reality.

Customer 52

Customer Transform Shoppers Law 52

Rock Content

MARCH 21, 2023

Content marketing refers to the practice of creating specific strategies for conceptualizing, planning, creating, and sharing content for your brand. As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list.

Content Marketing 76

Content Marketing Finance Real Estate Marketing 76

Hubspot Marketing

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Without using up too many resources, brands can publish videos that evoke emotion. Another benefit?

Gen Z 144

Gen Z User-Generated Real Estate Education 144

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Resources for learning more about AR and VR.

Automobile 139

Automobile Health Marketing Marketers 139

Neil Patel

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 139

Marketing Marketers User-Generated Retail 139

Customers.ai

MARCH 16, 2023

Sales Automation Tools for Prospecting Sales Automation Tools for Cadence Automation Sales Automation Tools for System Integration Sales Automation Tools for Customer Relationship Management Sales Automation Tools for Meeting and Scheduling Sales Automation Tools for Sales Engagement Find Your Customers with Customers.ai

CRM 97

CRM User-Generated Management Communications 97