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11 essential SEO elements you should be tracking

Martech

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable? What do we track?

SEO 128
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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO 110
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10 Brilliant SEO Newsletters: Master Search From Your Inbox

Backlinko

SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. Be the first to hear about our guides on everything you need to know to level up as an SEO. And they show you the strategies that are working right now. I keep every email short and sweet.

SEO 104
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5 ways to incorporate trends into your SEO content strategy

Search Engine Land

In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Here are five ways to leverage trends within your SEO content strategy to stand out.

SEO 105
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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

This is especially true for content marketers and SEOs. This is similar to SEO featured snippet optimization. These guest posts should be tailored for readers, but just as guest posts are useful for SEO and links, guest posts are now useful at getting your brand into AI training data. Everything before this time was pre-AI.

SEO 107
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Semrush acquires Third Door Media, including MarTech

Martech

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. The MarTech Conference celebrated its 10th anniversary this year.

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Time to throw a bomb at “timeless content marketing strategy”

Businesses Grow

There might be a small SEO advantage to this, but if you’re trying to break through the noise and create something worthy of attention, being a slave to personas simply creates a pandemic of dull. 3) Leverage SEO best practices. SEO gets you visitors. Chances are, your closest competitors have drawn up the same personas.