Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Business email address Subscribe Processing.

2023 Trends 123

2023 Trends Thought Leadership Advertising Advertisers 123

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers? Scalability.

Customer 133

Customer B2C Transform Customer Journey 133

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

SEPTEMBER 21, 2023

This can extend to organizations or industries. We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. Here’s what this means for B2B marketing organizations.

Communications 108

Communications Management Customer Promotion 108

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. And ultimately, that’s what every B2B should be aiming for.

Customer 98

Customer Transform Retail eCommerce 98

Rock Content

DECEMBER 13, 2023

With a new year on the horizon, it’s time to consider B2B strategy. For example, in a 2023 Databox B2B survey, all respondents said they listen to at least one podcast weekly. What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? B2B companies often work with segmented targets.

Advertising 52

Advertising Advertisers B2C Target Market 52

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing?

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. We also share expert insights about potential drawbacks so you can implement AI solutions the right way. Further, 84% of customer service reps say these solutions make it easier to respond to support tickets. Long story short?

Customer 105

Customer Gen Z User-Generated Analytics 105

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. It depends on the industry. But each industry, business and segment is different. Product for new product/solution announcements. This year marks the 20th anniversary of Facebook. Is it important?

Whitepaper 81

Whitepaper Millennials Law CMO 81

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. What is B2B Outbound Sales? Let’s do it!

Transform 52

Transform CRM Key Performance Indicator Analytics 52

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. Benefits of artificial intelligence in B2B marketing. Benefits of artificial intelligence in B2B marketing. Here are some of the benefits of artificial intelligence in B2B marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Customers.ai

MARCH 15, 2024

And with a solution like Customers.ai Using a website visitor identification solution like Customers.ai, we can identify who the user is (name, email, etc.) Segment Audiences for Targeted Campaigns Effective segmentation is crucial for delivering relevant content. The more segmented you can get, the better.

CRM 67

CRM Direct Mail Outbound Marketing Analytics 67

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Marketing 109

Email Marketing Communications Education CRM 109

Scoop.it!

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. At this point in the Web 2.0 Image sourced from pepper.io Image sourced from g2.com

Branding 77

Branding Thought Leadership B2C User-Generated 77

Martech

NOVEMBER 13, 2023

What does the martech stack for an Australian B2B office supplies dealer look like? ” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. ” The lists are broken out into different industries — for example, education versus commercial.

eCommerce 105

eCommerce CRM Education Email Marketing 105

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. Identifying and segmenting your audience into distinct groups or ‘content constituents’ is crucial for developing a content strategy that addresses diverse needs and maximizes engagement. First off, we listen. Value Model.

Transform 94

Transform Customer Acquisition Education Customer 94

Martech

AUGUST 2, 2022

What’s clear from our data is that martech continues to be a healthy industry. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. Read next: 5 steps to martech stack success.

Product Life Cycle 115

Product Life Cycle CRM Marketing Automation Platform Customer Journey 115

Martech

DECEMBER 26, 2023

Strategies Partner segmentation A major development in channel marketing, according to Rick van den Bosch, founder and CEO of automated partner marketing platform Channext, is the heightened complexity in the types of partners involved. Let’s examine these changes and how partner marketing has changed with it.

Partner Marketing 109

Partner Marketing Manufacturing Thought Leadership Marketing 109

Set Up

OCTOBER 10, 2023

We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. Conversing with leaders in different spaces reveals the commonalities and challenges all marketers are facing, and the patterns in our industry as a whole.

Transform 59

Transform Health CMO Key Performance Indicator 59

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. What is B2B Buyer Intent Data? How to Capture Buyer Intent in B2B Marketing.

Copywriting 143

Copywriting User-Generated Marketing Marketers 143

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. Audience segmentation. Audience Segmentation: The Great Balancing Act. AI in B2B Marketing Today. But what is one universal challenge for all marketers? And, voila!

Transform 174

Transform Thought Leadership Health Event Marketing 174

Martech

MAY 19, 2022

In B2B , GTM strategies have been a part of company planning forever. At a macro level, let’s break down what’s happening: The B2B buying-selling process is now predominantly digital and remote , with buyers conducting up to three-quarters of their research before engaging a B2B sales pro. Processing.Please wait.

Management 114

Management Market Research Price Product 114

Martech

MARCH 28, 2023

Whether we’re talking about B2B buyers or consumers, customers need you to know who they are, whichever channel or device they’re meeting you on,” said Kim Davis, MarTech’s editorial director. “At Is the industry prepared for this privacy-driven environment? At the same time, they expect you to respect their privacy.

B2C 67

B2C Communications Customer Journey Customer 67

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. in savings over three years. Sprout removes the curtain of mystery between all teams that touch social media.

Health 103

Health Key Performance Indicator Communications Management 103

Martech

SEPTEMBER 26, 2022

It’s a disparate collection of different financial solutions, each with its own unique peculiarities. All industries require specific marketing that builds brands, connects businesses with their target audience and complies with the various rules and regulations that govern that industry. The 5 categories of fintech.

Transform 107

Transform B2C Finance Affiliate Marketing 107

Marketing Insider Group

FEBRUARY 22, 2023

In this article, we look at some B2B content marketing data to point to the biggest trends. The State of B2B Content Marketing Let’s look at why most B2B companies are using content marketing. You may assume B2B companies are all in with content marketing. Almost 88% of B2B Companies use content marketing.

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) For the self-service solution, there is no minimum cost, but rather a cost per impression. For full-service, however, the minimum spend is $20,000, which may eliminate this solution for smaller budgets. Why Sponsored Updates? Multiple targeting options (e.g. Why Outbrain?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Marketing Insider Group

APRIL 19, 2021

Your engineers and even some founders are innovators and developers, but sometimes they’ve immersed themselves in geek-speak for so long that they have a tough time explaining the need for your solution in a way other people will easily understand. Quick Takeaways: Identify your customer segments. Show what you can do for them.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Search Engine Land

OCTOBER 17, 2022

Thrive Digital : How Thrive Digital bridged the gap in seasonality and restructured the account by prioritizing product profitability based on regions and automated feed-driven product segmentation. Best B2B Search Marketing Initiative – PPC. Best B2B Search Marketing Initiative – SEO. Agency of the Year – SEO.

Transform 100

Transform SEO CRM Search Marketers 100

Neil Patel

JANUARY 30, 2023

We Analyzed Mobile Vs. Desktop Users To gain a greater understanding of how device usage varies by industry, we’ve analyzed nine businesses across four industries – one cryptocurrency, one SaaS, four E-Commerce, and three B2B. First, e-Commerce is a highly diverse industry.

Real Estate 83

Real Estate User-Generated Food Advertising 83

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. The main objective is to ensure your target audience knows your brand and its solutions even before they are ready to purchase.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Key Performance Indicator 119

Key Performance Indicator Logistics Analytics Advertising 119

Hubspot Marketing

MARCH 29, 2023

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. Certainly you can make sound judgment calls based on your experience in the industry and your existing customers. Let's dive into those two types, now.

Market Research 145

Market Research Marketing Marketers Price 145

SMA Marketing

SEPTEMBER 28, 2023

For many B2B companies marketing today, email replaces mailouts, and digital advertising takes precedence over print. Whether you’re a seasoned business person or just diving into digital marketing with a new brand, there are several digital marketing strategies B2B companies need to use. What Is B2B Marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy B2C SEO 52