Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

AUGUST 17, 2022

This can happen when businesses focus too much on their own products and services and not enough on what customers are actually looking for. This can happen when businesses become too comfortable with their current products and services and fail to adapt to new trends or technologies. A Focus on the Past, Instead of Future.

Branding 143

Branding Marketers Marketing Marketing Strategy 143

Hubspot Marketing

AUGUST 16, 2017

That's why we have a lot of respect for the brands that have done it right. In business, a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company," according to Entrepreneur.com's small business encyclopedia. It differentiates the brand.

Branding 145

Branding Food Automobile Advertising 145

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive.

SEO 116

SEO Law User-Generated Analytics 116

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding 123

Branding Finance Marketers Marketing 123

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. How ow does this relate to marketing?

Promotion 133

Promotion Branding Entertainment Millennials 133

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Although celebrities could often attract a large audience, the relationship between the endorser and the brand was often weak at best. But when finding the right endorser for your brand, there's no one-size-fits-all strategy.

Branding 143

Branding Fashion Traditional Marketing Food 143

Set Up

SEPTEMBER 10, 2024

From our Gen Alpha blog , we know that Gen Z was born between 1997 and 2012. Their behavior indicates that they care about their physical and social impact on the world and demand transparency from Brands. How should Brands react to Gen Z? And trust creates Brand loyalty. According to NIQ , Gen Z is expected to have $2.7

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. When brands embrace the role of publishers, they craft compelling narratives, provide valuable insights, and build lasting relationships. The result is an engaged audience that sees your brand as a thought leader.

Branding 120

Branding Transform Marketers Marketing 120

Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. This comprehensive ebook breaks down proven strategies to boost brand awareness, generate engagement, and drive growth through YouTube video content.

Social Media Marketing 113

Social Media Marketing eBook Marketers Marketing 113

Marketing Insider Group

AUGUST 24, 2015

The fastest growing brands have something in common. There’s one thing that these brands have in common: the status quo no longer applies to them. For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell.

Product 104

Product Real Estate Retail Global Marketing 104

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

What does this mean for your brand ? One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. billion in 2012. Old School Is Not Cool.

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. If you use Twitter correctly, you can boost your brand’s search engine rankings just by posting on the platform.

SEO 145

SEO Branding Promotion User-Generated 145

Adobe Experience Cloud Blog

MARCH 26, 2019

And the impact of these experiences spans from the largest brands and institutions to students and artists everywhere.”. The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months. We said, ‘We are not in the business of selling products or doing transactions with you.

Transform 133

Transform Customer Branding Finance 133

Search Engine Land

SEPTEMBER 25, 2024

No paid or organic visibility One of the first places to look for paid and organic synergies is in queries where the brand lacks visibility in both channels. People tend to trust brands that consistently appear at the top. Assuming these keywords are those you want to show up for, you’ll want to consider ways to pursue them.

SEO 83

SEO User-Generated Place Branding 83

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. For more than a century, Coca-Cola’s flagship cola has led its branding. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Hubspot Marketing

MAY 1, 2017

I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. But how does that work, and how have other brands put it into practice? This particular brand could have just superimposed each recipient’s name onto the whiteboard in this video and kept the same script for each one. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Buffer Marketing

AUGUST 10, 2022

After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Marketing Insider Group

MARCH 31, 2014

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing.

Branding 111

Branding Entertainment Thought Leadership Content Marketing 111

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They are highly tech-savvy and prefer innovative products that provide personalized experiences catered to their needs. They care about their impact on the world and demand transparency from Brands.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding 126

Branding Education Market Research Customer 126

Rock Content

JULY 30, 2020

In 2012, another live broadcast definitively confirmed the undeniable appeal and popularity and relevance of this new digital marketing tool. If the most successful Live Stream in 2012 involved a multimillion-dollar investment from Red Bull, then the scenario in 2020 is presumably quite different. How do businesses benefit from it?

Product 114

Product User-Generated Transform Digital Marketing 114

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Marketing Insider Group

FEBRUARY 5, 2013

Paperback 2012. In a world where every brand is a publisher using content to help them sell their stuff, what does that means for a traditional publisher, who generally has no “stuff” to sell other than the content itself? I think we’ll see fewer brands publishing content and, instead, more Content Brands.

Branding 111

Branding eBook Education Marketers 111

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Except, in 2012, sales for J. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” So let’s narrow it down: do you have excess quantity in one specific product that isn’t selling?

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Branding 111

Branding Promotion Place Food 111

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. That’s why apps like Wanelo became very popular; their ease of use and accessibility made it simple for users to purchase products on the go or from the comfort of their homes. What Was Wanelo?

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Marketing Insider Group

DECEMBER 18, 2012

Most corporate websites serve as platforms for brands to talk about themselves. Amplification of what brands say about themselves and maybe what positive things others are saying about the brand. Brand noise. By the brand, about the brand, for the brand, and constantly being reverberated across platforms.

Content Marketing 111

Content Marketing Marketers Marketing Entertainment 111

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Words become less important, text becomes less important, search is harder, and monitoring who’s talking about your product becomes more difficult because consumers are sharing an image of your product. Otherwise you’re missing 80% of the consumer activity around your brand on the platform.

Education 124

Education eBook Analytics Retail 124

Adobe Experience Cloud Blog

MARCH 8, 2018

Whereas a product in one state may not face much competition and can find success with generic colors , a product facing ample competition may need to stand out more. Product Use Variation. Products may have different packages across various markets. In 2012, Colgate starting marketing its brand Cue in France.

Thought Leadership 134

Thought Leadership Food Branding Place 134

Martech

JANUARY 20, 2022

Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles. This is likely driven, in part, by what Cass identifies as the content production gap. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012.

Copywriting 134

Copywriting Communications SEO Product 134

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Wondering just how early you can start marketing your seasonal products?

Gen Z 144

Gen Z Marketers Marketing User-Generated 144

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Wondering just how early you can start marketing your seasonal products?

Gen Z 144

Gen Z Marketers Marketing User-Generated 144

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. Celebrating Black joy, seen through the eyes of Black women photographers.

Gen Z 143

Gen Z CMO Education Branding 143