Search Engine Land

SEPTEMBER 25, 2024

When your brand shows up multiple times on a SERP, it signals authority and reinforces that you are the best choice for that product or service. Conversion data If you’ve been involved in SEO since before 2012, you likely remember when we had access to keyword-level data for every organic search term.

SEO 83

SEO User-Generated Place Branding 83

SmartBrief - Marketing

JUNE 2, 2025

The growing presence of Generation Z (those born from 1997 through 2012) in the workforce is simply accelerating that movement. Changing search: 46% of Gen Z prefers using social media for brand discovery and to find information about products and services. This just makes first-party marketing all the more important.)

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketing 114

verse.ai

JANUARY 28, 2025

This most often happens on comparison shopping websites, where consumers fill out one form to learn more about a product or service, and from there, are contacted by a large number of companies about their offers. Lawsuits over the FCC ruling For companies, its crucial as ever to maintain compliant consent forms that align with the 2012 TCPA.

Telemarketing 59

Telemarketing Law Communications Education 59

Martech

OCTOBER 16, 2024

The origin story of the MarTech brand includes two people so dedicated to marketers and their work that they were working over the end-of-year holiday period in 2012. Semrush, best known for its software to help search marketers, is acquiring Third Door Media. This guy is talking to me!”

Law 132

Law Education Digital Marketing SEO 132

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They are highly tech-savvy and prefer innovative products that provide personalized experiences catered to their needs. How can you market your product to be something Gen A needs? Be aware of their influence.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Hubspot Marketing

MAY 7, 2025

What I like: This podcast has been published weekly since 2012, so there are tons of episodes to catch up on. Only participate in trends when you can naturally incorporate your product or message. It could also be interesting to listen to old episodes to see how much social media has evolved over the years.

Social Media Marketing 120

Social Media Marketing eBook Marketing Marketers 120

Jeff Bullas

JULY 18, 2025

It was written in 2012 and in 2025 it makes even more sense. Edwards Deming and Joseph Juran, and was famously adopted by Toyota to create its world-class production system. Example: “Rather than perfecting the product in secret, they launched a simple version quickly and refined it with real user input.” Foster experimentation.

Transform 173

Transform Food Management Product 173

Backlinko

FEBRUARY 27, 2025

And youll get access to historical data within Semrush itselfall the way back to 2012: The Guru plan gives you access to the essential Semrush toolkit. The additional keyword tracking and content marketing features make it ideal for sites of all sizes with moderate content production workflows. 3,000) 30,000 results per report (vs.

Price 66

Price eCommerce SEO User-Generated 66

verse.ai

MARCH 17, 2025

Vast, and growing, amounts of data are now available for foundation-model training, and since 2012 there’s been a millionfold increase in computation capacity—doubling every three to four months. Marketing is a particularly common beneficiary of this fast-rising technology.

Marketing 52

Marketing Marketers Customer Journey Customer 52

Martech

SEPTEMBER 27, 2024

Creative and business came together when I got into the start-up community around 2012. My first lesson in product-market fit: The go-to-market was [aimed at] people who feel the pain; but they didn’t pay the check. Q: What happens when HubSpot makes some announcements or product changes that you are skeptical about?

CMO 73

CMO Health CRM Advertising 73

Businesses Grow

JULY 21, 2025

In 2012, I published the first book on influencer marketing, Return On Influence. “You speak of ‘seams’ in Cumulative Advantage — brief openings for momentum. Have you ever overlooked a seam in your own career? What did it teach you about timing or regret?” I have missed many seams … intentionally. Here is an example.

Influencer Marketing 64

Influencer Marketing Entertainment Branding Education 64

Buffer Marketing

DECEMBER 12, 2024

Instagram : Launched in 2010 and acquired by Facebook in 2012, Instagram has seen substantial growth. With its focus on discovery and planning, Pinterest is particularly effective at driving sales and connecting users to products they love. As of 2024, it boasts 1.85 million total connections on Buffer, reflecting a 70% growth from 1.08

Transform 110

Transform Thought Leadership Branding Communications 110

Animalz blog

JULY 15, 2025

06:30) This result shows that editorial, thought-leadership content can have a clear business impact when it replaces product-focused pages. Stephanie Losee [00:03:37]: So this is 2012. Product information. “Within a year, [Tech Page One] was credited with one billion dollars annually of influenced pipeline.” (06:30)

Thought Leadership 62

Thought Leadership Branding Content Marketing Energy 62

SocialPilot

APRIL 23, 2025

It helps you manage time cleverly and improve productivity. Enhanced productivity enables you to increase output and drive revenue. Also, it gives you control over your content by allowing you to batch your video production processes. Increased watch time was considered essential and a ranking factor back in 2012.

User-Generated 97

User-Generated Management Law Entertainment 97

Hootsuite

FEBRUARY 14, 2025

According to YouTubes product team, the algorithm only pays attention to how a video performs in context. 2012: Optimizing for watch time In 2012, YouTube adjusted its recommendation system to support time spent watching each video. The algorithm wont punish your video for having a lot of traffic from off-site (e.g., Measure.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Sales Force: CMO

JULY 17, 2025

But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. You’re too slow for how fast the tech (and your buyers) are moving Your buyer just read three competitor case studies, asked ChatGPT for a pricing comparison, and watched your product demo — all before your SDR even picked up the phone.

Whitepaper 52

Whitepaper Manufacturing Energy Finance 52

Use Insider

MARCH 10, 2025

It was founded in 2012 and has kept a strong focus on the eCommerce industry since then. The platform has also never stopped growing, adding features like Mobile Push, Product Reviews, and a customer data platform (CDP). In short, Klaviyo has evolved into a complete B2C CRM with features for eCommerce marketing and service teams.

CRM 52

CRM Customer Journey eCommerce Price 52

Backlinko

OCTOBER 16, 2024

Liner Website: [link] Year founded: 2012 HQ: Seoul, South Korea Users: 10 million Funding: $9 million Description: Liner offers an AI-powered search engine designed for students and researchers. The company’s flagship product (AI meeting assistant) generates meeting notes and makes summaries with action times automatically.

User-Generated 109

User-Generated Product 109

Search Engine Land

JULY 17, 2024

The report analyzes the top articles about OpenAI and Scarlett Johansson, Microsoft’s vulnerability to hacks and the Netflix AI image controversy, Product-related reputational issues. Several brands have encountered reputation problems due to their products. Business email address Subscribe Processing. Stay connected with customers.

Branding 79

Branding PR Food Gen Z 79

Buffer Marketing

JULY 28, 2025

I’m Amanda, the product manager leading the charge on this project, and I wanted to give you a big-picture view of why we’re rebuilding the API, who it’s for, and where we’re headed next.

Management 52

Management Customer Product Marketers 52

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Blending is taking two products, services, or experiences and merging them into a new creation. As an adjunct professor, I’ve noticed that my students are increasingly attracted to blended products and experiences. Why We Want Blended Experiences. How to Start Blending. Don’t Imitate; Do Understand.

Automobile 214

Automobile Transform Thought Leadership Food 214

Jeff Bullas

FEBRUARY 14, 2023

In 2012, Instagram’s founders sold the app to Facebook for $1 billion , with about 50 million users worldwide. These users utilize their huge followings to persuade them to use certain products and services. The number of Instagram users burgeoned as more and more users felt their pictures were now worthy of posting.

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Shopify Shopify is an e-commerce platform that allows small businesses to set up an online store and sell their products.

Food 321

Food User-Generated Shoppers Retail 321

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. This article discusses Product Marketing Management challenges that E-commerce companies face and solutions they have found to overcome them. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Rock Content

JULY 30, 2020

In 2012, another live broadcast definitively confirmed the undeniable appeal and popularity and relevance of this new digital marketing tool. If the most successful Live Stream in 2012 involved a multimillion-dollar investment from Red Bull, then the scenario in 2020 is presumably quite different. How do businesses benefit from it?

Product 114

Product User-Generated Transform Digital Marketing 114

Hubspot Marketing

APRIL 10, 2018

In 2012, J.C. Except, in 2012, sales for J. Penney found they actually made more money when they raised the prices of their products and then arbitrarily lowered them, calling these “last-minute deals.” So let’s narrow it down: do you have excess quantity in one specific product that isn’t selling?

eCommerce 145

eCommerce Shoppers Shipping Customer loyalty 145

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. 2007: Matt Cutts called for Google to have more people blogging and monitoring communities interested in their products. More Google Q&A Spam.

Search Marketers 104

Search Marketers Marketing Marketers Manufacturing 104

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. That’s why apps like Wanelo became very popular; their ease of use and accessibility made it simple for users to purchase products on the go or from the comfort of their homes. What Was Wanelo?

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Martech

JANUARY 20, 2022

Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles. This is likely driven, in part, by what Cass identifies as the content production gap. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012.

Copywriting 135

Copywriting Communications SEO Product 135

Search Engine Land

FEBRUARY 1, 2023

Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options 2012: Microsoft’s January 2012 adCenter release update. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Bing: “We Do Not Copy Results.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

APRIL 20, 2018

In fact, in 2012, the Public Relations Society of America ( PRSA ) accepted a few thousand submissions before finally agreeing on a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Public relations isn’t an easy profession to define.

PR 145

PR Advertising Advertisers Communications 145

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. But by predicting the probability of someone buying a product based on their behavior on the website and previous history, Amazon could reduce its shipping times and move product faster.

Transform 134

Transform Thought Leadership Shipping Analytics 134

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. This is an argument the department can't use against Google's search engine itself, as it's a free product for users. What are search ads?

Price 142

Price User-Generated Advertising Advertisers 142

Hootsuite

FEBRUARY 4, 2020

Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. My alma mater, The University of Kansas , has been showing off professional and amateur photos of campus life since 2012. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

DECEMBER 12, 2018

A business plan includes a company overview, your company's short-term and long-term goals, information on your product or service, sales targets, expense budgets, your marketing plan, and a list including each member of your management team. Our Product. What to Include in Your Executive Summary. The Company and Management.

Finance 145

Finance Food Health Retail 145

Many Chat

JUNE 13, 2022

April 3, 2012: Instagram launches on Android. April 9, 2012: Facebook buys Instagram. June 28, 2012: Instagram designs photo pages for the web. July 26, 2012: Instagram reaches 80 million users. December 21, 2012: Version 3.4.1 September 20, 2011: Version 2.0 launches with four new filters. Adds more languages.

Transform 98

Transform Marketing Marketers Analytics 98

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. businesses.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100