Sprout Social

MARCH 12, 2025

If a social marketer told you their brands strategy was built around Vine, youd probably assume you teleported back to 2013 (#DoItForTheVine). Your customers are eager to interact with your brand in a variety of spaces. In the face of so much network volatility, doubling down on community management makes a lot of sense.

User-Generated 115

User-Generated Health Retail Branding 115

Martech

JULY 30, 2024

It allows users to enter simple prompts, sketch new images with AI and custom-train models for specific projects. The company made a concerted effort in recent years to grow B2B customers among enterprises and SMBs. Canva currently has over 190 million active users and, as of March, had 16 million paying users.

User-Generated 114

User-Generated eCommerce Advertisers Advertising 114

Hubspot Marketing

SEPTEMBER 9, 2024

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Accountability. Tool overload. Is the office obsolete?

Product 119

Product Marketers Marketing Energy 119

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Martech

JUNE 18, 2025

Consolidation struck the customer data platform (CDP) market again today, as Supermetrics announced the acquisition of real-time CDP vendor Relay42. Supermetrics calls itself a marketing intelligence platform and helps simplify data integration and management for brands and agencies.

eCommerce 62

eCommerce CRM Customer Journey Advertisers 62

Adobe Experience Cloud Blog

MAY 23, 2014

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. Perhaps in was the September 2013 drop in share price.

Customer 134

Customer CMO Thought Leadership Marketing Automation Platform 134

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. Gmail’s filtering is engagement-based—not brand-based—so it learns from subscribers’ actions and customizes the inbox experience based on that.

Promotion 103

Promotion Email Marketing Marketers Marketing 103

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Entering the German market, they considered taking their staff on a bus to Berlin to train new customers. Building an online customer education hub. Customer education is a strategic must for customer-centric businesses.

Education 129

Education Customer CRM Health 129

Adobe Experience Cloud Blog

JUNE 19, 2017

I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. So I did what any inconvenienced, disgruntled customer of the modern era would do: I took to Twitter to air my grievances to their corporate account. I felt vindicated. The result?

Customer 132

Customer Thought Leadership Customer loyalty Promotion 132

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. conversion rate.

CMO 78

CMO B2C Marketers Marketing 78

Businesses Grow

MARCH 10, 2025

Marketers create customers. And to create customers, we must create awareness for our products. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.”

Transform 104

Transform Influencer Marketing Thought Leadership Marketers 104

Hubspot Marketing

SEPTEMBER 23, 2024

Can real customers offer testimonials of how your product or service helped them? In 2013, the dish soap company released a nine-part documentary called “The Big Picture,” which followed rescuers and volunteers using Dawn to clean and care for wildlife. What’s a real problem that your audience often experiences?

Food 112

Food Energy Health Place 112

Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Well, overall, it creates a better, less intrusive customer experience , establishes trust with your target audience by sharing real value, and uses low-cost mediums and tactics. Sounds nice, doesnt it?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

NOVEMBER 11, 2024

Your brand identity gives your business a distinctive, cohesive look, and it communicates your values to customers and stakeholders. As you build customer trust, your name will represent that trust — and if you lose that trust, your brand name will represent that, too. Large, well-established brands often have custom typefaces.

Branding 107

Branding Gen Z User-Generated Copywriting 107

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. At that time, no one could have predicted the importance of Instagram customer care. Within 3 weeks of using Instagram, we lost over 20 inquiries from potential customers who contacted the company to calculate the car insurance cost.

Customer 123

Customer Communications Transform Social Media Marketing 123

Animalz blog

DECEMBER 5, 2024

Many other content marketers tell us the same on sales and customer calls. He talked to dozens if not hundreds of prospects and customers during that period, which helped him refine the concept based on their feedback. Jimmy also got his blockbuster insight through his many customer interactions at Animalz. Hard work.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Hubspot Marketing

APRIL 7, 2022

According to HubSpot research , 93% of customers are likely to make repeat purchases with companies that offer excellent customer service. A simple method to add a personal touch to your interaction with customers and leads is to use ecards. Better still are companies that allow you to make an ecard online for free.

Customer 98

Customer Communications Management Analytics 98

Buffer Marketing

NOVEMBER 12, 2024

Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans. AI image generator tools  are great for creating customized content, but tread carefully when using them commercially.  What about AI images?

User-Generated 110

User-Generated Place Social Media Marketing Branding 110

Adobe Experience Cloud Blog

JUNE 11, 2014

As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. Build Deep, Enduring Relationships with Customers Over Time.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Search Engine Land

MARCH 17, 2023

GetListed Tool Relaunches As Moz Local 2014: Agencies and business owners could use the tool to research where their listings appeared online, manage claiming and verification and listings submission. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Duct Tape Marketing

JUNE 22, 2020

The focus of her business has been to develop working solutions regarding social media management and WordPress website development. In 2013 & 2014 , Kim was a Social Media Correspondent and participated in Regional Emmy Award winning videos that were created by newscaster Michelle Li. Try for free with no billing info required.

Management 100

Management Customer Marketers Marketing 100

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.    Callout: If you’re curious about our project management process, check out the article on how we collaborate on the Content team.

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Adobe Experience Cloud Blog

APRIL 8, 2014

1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.

Marketers 134

Marketers Marketing Transform Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

Panasonic was the #1 patent producer in 2013 with 2,000+ patents and is investing hundreds of millions of dollars in Tesla’s gigafactory to product the lithium-ion batteries for Tesla’s electric cars. A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers.

CRM 134

CRM Thought Leadership Marketers Entertainment 134

Hubspot Marketing

OCTOBER 25, 2024

It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. Online local business directories and listing sites can change your situation and put your business front and center where your potential customers are already looking. Multimedia.

Real Estate 84

Real Estate SEO User-Generated Advertisers 84

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 111

Millennials Thought Leadership Marketers Marketing 111

Adobe Experience Cloud Blog

JANUARY 16, 2014

Lead Management Summit (April 3-4) – Munich, Germany. Gartner Customer Strategies & Technologies Summit (April 28-29) – London, UK. What were your favourite events of 2013? Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. eMarketing Paris (April 8-10) – Paris, France.

Thought Leadership 134

Thought Leadership Event Marketing Marketers Advertisers 134

Adobe Experience Cloud Blog

DECEMBER 9, 2013

In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. Here are some examples of public enterprise cloud vendors: Workday – for human capital management. Cornerstone OnDemand – for talent management.

Finance 134

Finance Thought Leadership Analytics Product 134

Marketing Insider Group

OCTOBER 9, 2013

By the end of 2013, there will be more mobile-connected devices than there are people on earth. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. Content on the internet tripled between 2010 and 2013.

Transform 111

Transform Millennials Shoppers Management 111

Search Engine Land

JANUARY 6, 2023

2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Having mobile-optimized and rendered content was highly correlated with getting organic traffic from Google. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge. year vs. year.).

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Sprout Social

SEPTEMBER 26, 2016

Reputation management is an essential part of an effective social media strategy. Since its launch in late 2013, Facebook Reviews has quickly become one of the most popular ways for consumers to leave direct, public feedback for brands. Manage Your Facebook Reviews From the Smart Inbox. Better Understand the Customer Journey.

Customer Journey 111

Customer Journey CRM Management Product 111

Duct Tape Marketing

JUNE 27, 2013

Regardless of whether you are a small business owner or the CEO of a Fortune 500 company, without customers, you no longer have a business. Therefore, when it comes to any business, the customer experience is essential. Starbucks, for example, has a reputation for providing an exceptional customer experience.

Customer 75

Customer Transform Customer Acquisition Management 75

Hubspot Marketing

MAY 1, 2017

The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior. 1) Target. The Takeaway.

Personalized Marketing 145

Personalized Marketing COS Branding Marketers 145

Welcome Software

APRIL 17, 2025

Meet Sam, a product manager at an e-commerce company. How CUPED turns your existing data into faster wins Microsoft Research published a paper in 2013 that introduced CUPED: Controlled-experiment Using Pre-Existing Data. This is the experimentation efficiency gap that CUPED helps bridge.

Transform 52

Transform User-Generated Price Analytics 52

Hubspot Marketing

JUNE 1, 2017

We were thrilled to learn marketing managers had only a 1.4% AI can analyze sales calls far faster than any sales manager could -- in fact, it would take 9 years of nonstop sales call analysis for a human being to compete, and that’s if they didn’t take vacation or sleep. 3) Compensation and Benefits Managers. Likelihood: 96%.

Telemarketing 145

Telemarketing PR Market Research Management 145

Martech

MARCH 14, 2023

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. It uses AI to measure both customer satisfaction and employee engagement in real time.

Customer 98

Customer Management Product eCommerce 98

Adobe Experience Cloud Blog

OCTOBER 2, 2014

In 2013 there were 1.4 While mobile SEO shares many similarities with the existing SEO strategies for desktop browsers, here are some specific tips that will give you an upper hand in the mobile SEO competition: Make Your Website Mobile-Friendly. billion smartphone users, which translates to 1 in 7 people worldwide!

SEO 134

SEO Thought Leadership User-Generated Promotion 134