Adobe Experience Cloud Blog

JANUARY 22, 2013

If 2012 was the year that marketers discovered the power of content marketing , 2013 is the year in which marketers must learn how to create content that stands out. Getting great results requires a solid understanding of every aspect that makes up a successful email marketing campaign.

Marketers 134

Marketers Marketing Advertisers Advertising 134

Adobe Experience Cloud Blog

AUGUST 29, 2013

Author: Jon Miller Marketo’s email marketing research team recently looked at hundreds of email sends to examine the relationship between the amount of segmentation used and the level of engagement. The data is conclusive: the better you segment your email marketing list, the better your engagement and ROI.

Thought Leadership 134

Thought Leadership Email Marketing Market Research Marketing 134

Jeff Bullas

DECEMBER 19, 2022

With Kajabi you can: Build well designed course websites Create a blog Build sales funnels Set up and start your email marketing. The Martian ended up on the New York Times bestseller list, and by 2013 the printing and film rights were sold for roughly $100,000 but the movie went on to earn $670 million in box office sales.

Transform 264

Transform Education Price eBook 264

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Litmus

JULY 1, 2021

People can’t engage the way you want them to with a broken email. Outlook has been a plague of email marketers for a long time, but does it have to be? These use Word as the rendering engine, which made sense at a time when email was like writing letters. Outlook 2013 at 120 DPI (with fix). Outlook 2013 = mso 15.

Email Marketing 136

Email Marketing Branding Marketing Marketers 136

Martech

AUGUST 4, 2022

I spent about a year working on it and it came out in May 2013.”. In 2013, Cherry Bombe launched as a print magazine. They needed to start their email list — and build their online presence — from scratch. Back then, Cherry Bombe didn’t have an email strategy. Using email for profitability and entertainment.

Customer 122

Customer Entertainment Food Email Marketing 122

Adobe Experience Cloud Blog

JUNE 11, 2015

Just like with email marketing, subscribers must actively opt in to a company’s mobile marketing. So, in a sense, this requirement isn’t anything new for marketers to learn, but it’s still crucial to remember and implement. So, I’ll keep saying it—make sure you comply!

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketers Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2013

The notion of whether or not to email on the weekend was top of mind for me as I recently debated the topic on Twitter. Mike Volpe chimed in on the conversation with a link to the Science of Email Marketing presentation. The fact is that in 2013 it’s a whole new ball game. What’s the correct answer?

Email Marketing 134

Email Marketing Analytics Place Customer 134

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Canva this week launched Visual Suite 2.0, It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0

Transform 76

Transform User-Generated Analytics Communications 76

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. According to the most recent Charitable Giving Report, there was a 13.5%

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Marketing Insider Group

JANUARY 2, 2015

Content marketing is necessary to efficiently build your business. Blogging, email marketing, and social media are the main drivers of brand engagement. Last year we created 50 Stats You Need to Know About Content Marketing, which garnered over 200,000 views. Email marketing generates revenue. Emarketer ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

MARCH 17, 2014

Author: DJ Waldow “In 2013, you traveled 543 miles. It’s not every day you receive an email that starts with a paragraph like that. It’s also not every day you receive an email with a unicorn standing on its hind legs, donning rainbow spandex, balancing a stack of dinner plates… while wearing roller skates. Email Marketing'

Transform 134

Transform Law Thought Leadership Health 134

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. Better email marketing practices will result in an improved user experience and more effective email strategies.

Email Marketing 131

Email Marketing SEO Promotion Price 131

Litmus

MARCH 11, 2016

When it comes to email marketing, it’s all about your audience. Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. of market share, so it shouldn’t be discounted. Outlook 2013 : 27%. Android : 10.3%. Apple Mail : 7.6%. Outlook : 6.7%. Mail : 3.0%. Sign up free!

Email Marketing 66

Email Marketing User-Generated Analytics Marketers 66

Adobe Experience Cloud Blog

MAY 28, 2014

It reminds me of the “ Fitbit 2013 Activity Summary ” email I recently got (minus the unicorns, rainbows, roller skates, and dinner plates, of course). The Best Example of a Human Email…EVER. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing'

Food 134

Food Thought Leadership Email Marketing Product 134

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Creating accessible and inclusive emails. Making sure all of your links work.

eBook 131

eBook Email Marketing Promotion Branding 131

Litmus

NOVEMBER 21, 2018

Email marketers are always trying to improve their campaigns—through the use of copy, design, and images. They are always on the lookout for something to set them apart from the rest of the inbox and draw attention to their emails—enticing readers to click through and care about their message. Outlook 2007-2013.

Email Marketing 111

Email Marketing Promotion Customer Product 111

Adobe Experience Cloud Blog

DECEMBER 26, 2012

All email marketing follow-ups should be written before the event takes place. Want to find out more awesome techniques to rock out your event strategy in 2013? Check out our brand new Definitive Guide to Event Marketing. Just remember to always plan your follow-up strategy before the event begins.

Event Marketing 127

Event Marketing Advertisers Advertising Email Marketing 127

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. 2013 - Vine is launched, popularizing snackable, short-form video content on mobile devices. 2012 - Facebook buys Instagram.

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Hubspot Marketing

APRIL 6, 2022

So why not spruce up your email marketing by replacing still images with animated ones? For some brands, including an animated GIF in emails correlated with as much as a 109% increase in revenue. Using HubSpot’s free email marketing software is an easy way to accomplish this type of increase on your own site.

Email Marketing 145

Email Marketing Place Product Branding 145

Adobe Experience Cloud Blog

JANUARY 21, 2014

We also use the Lead Generation Cards which Twitter released over the Summer of 2013 ( details here ), as well as Facebook Ads to build our funnel. As I often say about email marketing, “best practices” are those that are best for your audience. But this post isn’t about my infatuation with social media. Heck if I know.

Thought Leadership 134

Thought Leadership Communications Email Marketing Place 134

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. My general advice is to stay away from newly acquired companies,” writes Ryan.

Transform 120

Transform CMO Advertisers Advertising 120

Duct Tape Marketing

JUNE 5, 2014

Email Marketing: Does your organization already employ use of email marketing? With marketing automation you can create any number of follow up actions based on how a lead interacts with an original email. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study, Nov 2013).

Non-Profit 77

Non-Profit User-Generated Marketing Automation Platform Marketers 77

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. What’s your email marketing origin story? What do you love about email marketing? Aaron Beatty.

Non-Profit 120

Non-Profit Email Marketing Communications Management 120

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketers Marketing 145

Litmus

MAY 13, 2024

Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. The event is the beating heart of the email community—and that’s just one of the reasons why we feel the need to put the show on every year.

Email Marketing 89

Email Marketing Branding Marketing Marketers 89

Litmus

APRIL 21, 2023

The Gmail promotions tab is an inbox for marketing or sales deals, offers, and newsletters. Gmail introduced tabbed inboxes in 2013 to help people focus and find information quickly. What are the benefits of the promotions tab for email marketers?

Promotion 106

Promotion Real Estate Shipping Food 106

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Litmus

OCTOBER 23, 2024

. “Progressive enhancement is essential for working with Dark Mode, since you can’t control how people will be viewing your emails.” ” Carin Slater , Manager, Lifecycle Email Marketing at Litmus This approach to email development is fairly simple, in practice. based email clients.

Place 97

Place Management Email Marketing Branding 97

Hubspot Marketing

JUNE 1, 2017

And AI is already being used to develop marketers’ content strategies and email marketing playbooks -- it’s only a matter of time before it plays a bigger role in the process. Based on the landmark 2013 study that inspired “ Will Robots Take My Job ?”

Telemarketing 145

Telemarketing PR Market Research Management 145

Adobe Experience Cloud Blog

OCTOBER 12, 2017

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. They started with a three-email cart abandonment series and were able to grow their e-commerce sales by 53% by reclaiming cart, browse, and search abandoners. Zachys Wine & Liquor.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Content Marketing Institute

DECEMBER 11, 2018

Email newsletters will re-emerge as an important nurturing vehicle, says @annhandley. HANDPICKED RELATED CONTENT: Cook Up Email Marketing Automation With These 6 Recipes. 85+ Predictions on Content Marketing in 2019 from Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Product overview.

Marketing Automation Platform 125

Marketing Automation Platform Manufacturing CRM B2C 125

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. Want More Email Marketing Tips? Looking for more in-depth advice on how to grow your list, plan seasonal campaigns, or automate your post-purchase emails?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

DECEMBER 1, 2023

Use icons for supporting links where you don’t want to use excessive text or in your email signature. In email marketing, having undersized icons might lead customers to overlook key offers or information,” Knight says. But make sure you add icons the right way. Maintain the right size.

eCommerce 131

eCommerce Marketers Marketing Manufacturing 131

Litmus

APRIL 3, 2020

You’re giving your email campaign the finishing touches, running one more round of previews to make sure everything looks great and there it is… a rendering issue in Outlook 2013. It’s not always easy to know where to focus your email optimization efforts. Test your email in every single email client and device.

Analytics 95

Analytics Retail Global Marketing Education 95

Duct Tape Marketing

JULY 2, 2015

Research conducted by Ogilvy & Mather shows that changes to Facebook’s algorithm have reduced the average exposure of unpaid posts from 12% in October of 2013 to around 6% in February 2015. Email marketing still works. In fact, Facebook has been slashing organic reach for years.

Retail 76

Retail Email Marketing Place SEO 76