Hubspot Marketing

JANUARY 22, 2025

When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z

Hubspot Marketing

NOVEMBER 11, 2024

It touches almost everything: social media photo filters, fonts on YouTube videos, sales decks, and of course your website and products. Brand Name A brand name identifies your company and its products or services, distinguishing you from your competitors. Brand Identity Elements 1.

Branding

Set Up

SEPTEMBER 3, 2024

Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. They are highly tech-savvy and prefer innovative products that provide personalized experiences catered to their needs. How can you market your product to be something Gen A needs? Be aware of their influence.

Gen Z

Buffer Marketing

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This article recounts Molloy’s experiences at the 2013 CMO Club Summit, and it offers some first-hand quotes from the lectures she attended. conversion rate.

CMO

Litmus

JULY 31, 2024

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. In addition to linking to products within your email, you can display up to 10 product cards that link directly to the listing on your website.

Promotion

SmartBrief - Marketing

MAY 7, 2025

According to the ANA , in-house agencies account for 82% of US corporations, up from 58% in 2013, and their scope is expanding. Theyre building out production arms, content studios and even full-service creative departments that can ship fast and iterate faster. In-house teams are hiring creative leads from top shops.

Shipping

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. TAM is the total revenue opportunity for a product or service if it captures 100% of the market. That’s where two other terms come in: TAM (Total Addressable Market) : The entire potential market for your product or service. Location : Where are they based?

Price

Hubspot Marketing

OCTOBER 25, 2024

It’s even more frustrating when you offer great products and services, but customers just can’t seem to find you online. I especially recommend it if you offer home services or products at a local shop. Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness.

Real Estate

Martech

NOVEMBER 26, 2024

For example, in 2013, fitness startup ClassPass fell into its version of the barbershop fallacy. Let customers define value In organizations, it’s easy to take our cues from the development team or operations when we explain why our product is awesome. This will clue you into what your product does and to whom you should sell it.

Customer

Martech

NOVEMBER 21, 2024

The first thing to know is that the Institute is product-agnostic. ” She had been with Temkin Group since 2013. “Product, sales. That’s a view enthusiastically advanced by Jeff Wartgow, VP product management, Oracle CX service. “Our role is like a think tank inside Qualtrics,” said Zdatny.

Management

Animalz blog

MARCH 25, 2025

” In this episode of The Animalz Podcast, Alex takes us from the coffee shops of 2013 San Francisco to the cutting edge of AI content strategy. Before starting his company about two and a half years ago, Alex worked at Teespring, Masterclass, and Bungalow, building product expertise that informed his approach to AI workflow design.

User-Generated

Vertical Response

JANUARY 18, 2025

In 2013, British psychologists provided a more formal definition of FOMO as a persistent fear that others are enjoying rewarding experiences while one is absent. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

Millennials

Businesses Grow

MARCH 10, 2025

And to create customers, we must create awareness for our products. on February 03, 2013, a milestone event occurred that changed the face of marketing forever. These are NOT in any particular order. 1) Awareness OK, I lied. This one IS in order — probably the biggest challenge we face today. Marketers create customers.

Transform

Use Insider

JANUARY 3, 2025

It was founded in 2013 and since then has retained a strong focus on mobile analytics and marketing. Use AI to its full potential to create content, have two-way conversations at scale, predict customer behaviors, work more efficiently, and drive productivity. Bloomreach, Emarsys, and Salesforce Marketing Cloud). . #1

Customer Journey

SocialPilot

JULY 20, 2025

Back in 2013, New York’s Attorney General ran “ Operation Clean Turf, ” an undercover sting that revealed businesses buying fake Yelp and Google reviews. Incentivized reviews , if any, must always be transparent; otherwise, they violate Trustpilot’s guidelines and can lead to removed reviews or penalties against the business.

User-Generated

Search Engine Land

SEPTEMBER 17, 2024

Machine learning The best way to explain this is using a 2013 Facebook study. “A If there are blogs in the SERPs you’re targeting, your content should include more information, even if it’s a product category page. Additionally, testing click-through rates (CTR) is also crucial for SEO. Get the newsletter search marketers rely on.

User-Generated

Hubspot Marketing

FEBRUARY 21, 2025

Let your audience taste your product without hesitation or fear of commitment. Pro tip: Letting people check out your product before committing shows confidence. If there are real people advocating for the product, then the trust level rises significantly. Some feel guilty, others dont, but we all know the drill.

eBook

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. These features let users enhance product photos quickly, create visually appealing social media posts and ensure brand consistency. Visual Suite 2.0

Transform

Animalz blog

DECEMBER 5, 2024

“Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless. He was constantly working on it, refining it.

Transform

SocialPilot

JULY 20, 2025

Back in 2013, New York’s Attorney General ran “ Operation Clean Turf, ” an undercover sting that revealed businesses buying fake Yelp and Google reviews. Incentivized reviews , if any, must always be transparent; otherwise, they violate Trustpilot’s guidelines and can lead to removed reviews or penalties against the business.

User-Generated

Backlinko

JULY 16, 2025

They provide product recommendations, summaries, answers … you name it. Case in point: I asked ChatGPT to recommend products for dogs with leaky gut. First-Person Product Reviews Authentic, hands-on reviews are another format LLMs tend to favor. LLMs allow searchers to bypass Google and other search engines entirely.

User-Generated

Animalz blog

MARCH 6, 2025

” This approach resolves the tension many content teams face between maintaining quality and scaling production. ” (00:08:00) Kyle emphasizes that while AI tools can accelerate content production, fundamental principles remain unchanged. This maintains his authentic voice while streamlining the production process.

CMO

Hubspot Marketing

MAY 13, 2025

The goal is to jump into those existing conversations with something that will solve problems, not promote a product. I dont have a technical background, but I get a daily behind-the-scenes look at the AI product the Quora team is building (its called Poe , and its a central place to access every AI model and create your own customized bots).

User-Generated

Hubspot Marketing

MARCH 25, 2025

For example, if I want to see the details of Malaysias control of corruption, I could click on it and get information about Malaysias Gross Domestic Product (GDP), GDP growth, health expenditure rate, employment rate, government spending score, school life expectancy, and more.

Transform

Backlinko

JUNE 23, 2025

Cash App launched in 2013, offering a platform for transferring money between individuals. It targets the lower-income adult demographic with a range of products, from money transfers, debit cards to personal loans. Two years later, in 2015, service expanded with business transactions. million 2020 $457.67 million 2021 $1.23

User-Generated

Adobe Experience Cloud Blog

OCTOBER 12, 2017

Include an image of the product, a brief description, color options, size selections, patterns, pricing—again, any data point you feel can be brought in. This email from Kate Spade brings in similar products to cross-sell: Don’t Forget About Mobile. Optimizing your templates for mobile is crucial to any email’s success.

Shoppers

Hubspot Marketing

APRIL 19, 2018

Unique identifiers include product codes, stock keeping units (SKUs), and customer contacts. A unique identifier is a piece of information that both of your data sources share, and -- as its name implies -- it is unique (i.e. the identifier is only associated with one record in your database).

CRM

Hubspot Marketing

MARCH 2, 2023

View this post on Instagram A post shared by Fabletics Scrubs (@fableticsscrubs) Competitors in the direct-to-consumer scrubs market include FIGs and Jaanuu, both founded in 2013. The success of these brands showed clear demand for functional, fashion-forward scrubs. Marketing Snippets The latest marketing news and strategy insights.

Product

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually. Amazon makes it easy to find products and sell them via the platform. Why it matters.

Transform

Hubspot Marketing

NOVEMBER 16, 2022

Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive. The closed deal automatically triggered a new project in ClickUp, your workplace productivity and collaboration software. We were early adopters on both platforms — HubSpot in 2013 and ClickUp in 2017.

Product

Jeff Bullas

FEBRUARY 23, 2023

Blasting News The site, Blasting News , is the largest global social news publisher – set up in mid-2013, it is now one of the 200 most visited websites in the world, according to Alexa , thanks to +80 million monthly unique on-site visitors. Guest Author: Robert Morris is a content manager, loves creating social media tips and tricks.

eCommerce

Adobe Experience Cloud Blog

JULY 29, 2014

But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Why Pinterest? Building Your Pinterest Audience.

Branding

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. The Marketing U-Turn. Earlier this month, RyanAir CMO Kenny Jacobs announced that he will be overhauling the customer experience.

Customer

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. 2013: Why You Need To Complement Your In-House Team With External Expertise by Eric Enge.

Search Marketers