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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

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New horizons for data-driven direct mail marketing

Martech

Ross admits he’s a proponent of direct mail marketing but tells us: “If what shows up in your mailbox is relevant and respectful, then you’re likely to engage with it. ” That’s essentially the theory behind Sendoso’s offering : a personalized gifting automation platform, primarily for B2B marketers.

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WhatsApp advertising is officially happening

illumin

How can WhatsApp advertising potentially impact its users? One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. In 2023 , it was reported that Meta initially was exploring ways to bring advertising to WhatsApp.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. 63% of U.S.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

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What Is Generative AI and How Does It Work?

Backlinko

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. AI marketing software also helps with rewriting content and applying a consistent tone of voice. Choose the creative format that best fits the advertising platform and hit Next Step.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

You can build your reputation through marketing, service, and sales campaigns, but it all begins with a well-curated profile. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. Williams, an advertising agency, doesn’t have an “about” page or a formal company description.