Remove 2014 Remove Customer Remove Place
article thumbnail

5 key trends we’re seeing in B2B marketing

Martech

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 137
article thumbnail

Marketing Trend Watch: 2014 Planning Survey

Adobe Experience Cloud Blog

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. And are you reaching your audience in the right place? This is actually one of the places that a marketing automation platform can make a huge difference. Running Multi-Channel Marketing Programs. Modern Marketing'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

China leads the world in generative AI use

Martech

Performance should be reliable, transparent and ethical, accelerating productivity and improving customer experience, while adding measurable value to stakeholders.” China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023.

Transform 144
article thumbnail

How Customer Journey SEO Turns Clicks Into Conversions

Hubspot Marketing

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

article thumbnail

Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. For experienced organizations, the expo hall at Marketo’s Summit is the perfect place to complete a vendor audit.

article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Place 140
article thumbnail

Insights Drive Better Customer Experience

Marketing Insider Group

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.