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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

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3 Content Strategy Lessons From Iconic Brands

Adobe Experience Cloud Blog

“Have to read,” for the most part, has its place, but “wanna read” is where it’s at. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. The quote is this: “Red Bull is a media company that happens to sell energy drinks.” (See THREE: What Drink?

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. And many of them do just that.”.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO.

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3 Incredibly Easy Ideas To Get Customers To Pay For Content

Marketing Insider Group

Marketers, who have prioritized blogging, are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. HubSpot State of Inbound, 2014). Help Self-Educating Customers. Create A Great Landing Page.

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Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot Marketing

Focus your energy here, and then repurpose that content for other channels. Plus, less text allows greater focus to be placed on any visual content that accompanies it. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. 3) LinkedIn.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. Author: Eric Kim The race to mobile has become a stampede.