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5 key trends we’re seeing in B2B marketing

Martech

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

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Podium Reviews (2025): Pros, Cons, Features & Pricing Breakdown

SocialPilot

Our team tried its user interface, explored its integration capabilities with review platforms like Google and Facebook, and analyzed its pricing structure to understand its value proposition. Verified G2 Review Cons Limited customer survey features, as compared to other competitors within or below the price range.

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10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

Can Justify a Higher Price Point. A company profile is a perfect opportunity to show the work that goes on behind the scenes, thus justifying why your prices may be higher than others in your industry. Vision To be the most reliable [ service or product] provider and enhance [what your product or service does].

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What Is Generative AI and How Does It Work?

Backlinko

2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology. Check out our in-depth guide to the top 5 AI writing generators , where we break down the features, pros and cons, and pricing of the best tools on the market. Furthering the development of this bidirectional artificial neural network.

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How Customer Journey SEO Turns Clicks Into Conversions

Hubspot Marketing

Using my MacBook example above, some navigational searches I used were: Apple new releases Costco computers and laptops Best Buy Geek Squad I knew I wanted an Apple product, and I was headed to different vendors I trusted to find out more about the models and to get the best price. Where to buy a MacBook Pro. Amazon MacBook deals today.

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How to hire and manage a remote digital marketing team

Hubspot Marketing

You can examine their approach to paid trials (or tryouts, as Automattic calls them) in this Harvard Business Review interview from 2014. Scalable pricing. Editor's note: This post was originally published in December 2014 and has been updated for comprehensiveness. While this is an extra step, it saves everyone time.

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Review Management Mistakes: Horror Stories and How to Fix Them

SocialPilot

Case Study: Oreo’s Offensive Auto-Reply (2014) In 2014, Oreo launched a Twitter campaign encouraging fans to tweet about their love for the brand. What Went Wrong: Netflix ignored the growing dissatisfaction among its customers when it announced the price hike and the separation of services.