article thumbnail

5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries.

Retail 115
article thumbnail

17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. Run regular social promotions and campaigns and track their success (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Creative Company Profile Examples to Inspire You [+ 12 Templates]

Hubspot Marketing

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. This is an excellent way to promote your business without having your products or services come off as hard-sell. The same is true for companies.

Fashion 108
article thumbnail

What Is Generative AI and How Does It Work?

Backlinko

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. 2014 GANs and VAEs The development of GANs and VAEs dramatically advanced generative AI technology. The higher the score, the better optimized your content is and the easier it is to read.

Transform 115
article thumbnail

WhatsApp advertising is officially happening

illumin

One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. Admins can now pay to promote their Channels in search results, much like App Store ads, and can offer paid monthly subscriptions for access to exclusive content.

article thumbnail

B2B marketing on X: What you need to know

Martech

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. Generally, the aim is to provide about 70% helpful or interesting content and 30% promotional. A shared post or a guest appearance on a webinar can expand your audience without feeling like paid promotion. aged 35-49 and 7% aged 50+).

Gen Z 112
article thumbnail

Top Marketing Predictions For 2014

Marketing Insider Group

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. 2014 will be the year of brand publishing.

Transform 110