SmartBrief - Marketing

JULY 16, 2024

The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.” Thankfully, Jeff also was looking for a campaign that would be fun. He knew that if the work ultimately didn’t make people smile we wouldn’t get them excited about the event.

Retail 116

Retail Advertisers Advertising Branding 116

Martech

JANUARY 3, 2025

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. There was a period in the twenty-teens when vendors like Oracle and Salesforce were essentially saying, to the businesses that could afford them, leave it all to us.

Transform 119

Transform Place Customer Management 119

Chief Martec

JANUARY 2, 2025

CDPs customer data platforms arose between 2015-2020 because most marketing suites/platforms were still not open enough or flexible enough with their data models. For some use cases, the marketing platform calls the shots. For others, the enterprise automation platform ne iPaaS does.

Fashion 129

Fashion Transform CRM Product 129

Jeff Bullas

JANUARY 12, 2023

Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. Artificial Intelligence has been promising for a long time to disrupt almost any industry that is knowledge based and relies on data and information. One platform is now starting to deliver.

Transform 317

Transform User-Generated Non-Profit Communications 317

Hubspot Marketing

OCTOBER 28, 2024

Editor's Note: This post was originally published in June 2015 and has been updated for freshness, accuracy, and comprehensiveness. Now you have my secret sauce for finding business video ideas, and you have 15 video content ideas to choose from for your campaign.

Video Marketing 110

Video Marketing Marketers Marketing User-Generated 110

Martech

MAY 27, 2025

Informatica was taken private in 2015 and went public again in 2021. .” Informatica, founded in 1993, helps companies manage and analyze data across systems in the cloud and on-site. Its customers include companies ranging from Unilever to Toyota. Salesforce was one of several other companies trying to buy Informatica.

CRM 102

CRM Management Product Customer 102

Hubspot Marketing

JUNE 19, 2025

Sources Use examples, operators, or results from trusted sources post-2015 (e.g., Style Use clear, modern marketing language. Prioritize tactics that *scale*, not fluff. Be concise, punchy, operator-grade. Growth.Design, Reforge, Demand Curve, HubSpot blog, etc).

Transform 85

Transform SEO User-Generated Marketers 85

Backlinko

AUGUST 22, 2024

Total number of user reviews and ratings on the platform increased from 320 million in 2015 to more than 1 billion today. The number of reviews on Tripadvisor reached 1 billion to date ( Tripadvisor ) According to company data, users on Tripadvisor contributed 1 billion reviews and opinions to date.

User-Generated 98

User-Generated Price Customer Branding 98

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!

User-Generated 105

User-Generated Social Media Marketing Management Branding 105

SocialPilot

DECEMBER 18, 2024

So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. Getting New Followers Reels are discoverable by non-followers, making them a powerful tool for growing your Instagram base. A study found that Reels result in 22% more new followers than videos on your feed.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Hubspot Marketing

FEBRUARY 18, 2025

And, in March 2015, the very first Morning Brew was sent out following todays format. I remember sending out an email saying, I want to take this newsletter a little bit more seriously. If you want to help me, let me know. I brought on a few people, and we moved to an email platform. We created a template.

Entertainment 93

Entertainment Key Performance Indicator Retail Copywriting 93

Dreamgrow

NOVEMBER 6, 2022

I was a “Review Club” regular back in 2015-2016. Welcome to my AMZ Tracker review. The post AMZ Tracker Review: The Truth in 60 Seconds appeared first on Dreamgrow.

eCommerce 130

eCommerce 130

Backlinko

MARCH 13, 2024

Android accounted for more than half of the mobile operating system market for the first time in 2015, with a 53.65% share at a time and continued its dominance as the most-used mobile operating system among worldwide users. Android had the highest recorded market share of 46.42% in 2015 (vs. 42.58% 2015 50.85% 46.42% 2016 53.19% 45.2%

Branding 126

Branding Marketers Marketing 126

Chief Martec

FEBRUARY 10, 2025

They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. ” you say.

New Technology 63

New Technology Education Promotion Management 63

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 In the news. billion and Microsoft bought LinkedIn a year later for $26.2 Back in 1995, Lynda Weinman taught digital media and motion graphics at the Art Center College of Design in California.

Transform 264

Transform Education Price eBook 264

Martech

FEBRUARY 10, 2025

In 2015, ad fraud caused $4.6 The question is: Are advertisers, agencies and publishers ready to take the next step or are we willing to leave billions of dollars at risk? A persistent problem, a promising solution Ad fraud has long been a drain on the digital advertising ecosystem. billion in annual losses in the U.S.,

Advertising 84

Advertising Advertisers Education Communications 84

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. Best Website Designs from 2015 – 2014. Award: Site of the Day (6/6/2015), Awwwards. Award: Site of the Day (5/19/2015), Awwwards. Award: Site of the Day (7/4/2015), Awwwards. Award: Site of the Day (4/4/2015), Best Website Gallery. Best Website Designs from 2020.

Place 145

Place Promotion Transform Product 145

Practical eCommerce - Marketing

DECEMBER 16, 2022

Launched in 2015, the company has scaled to 180 employees. Pura makes and sells smart fragrance diffusers controlled via a phone app. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce.

CMO 120

CMO eCommerce 120

Backlinko

MARCH 13, 2024

Year Smartphone Users Worldwide 2014 1 billion 2015 1.22 Mobile share accounts for 57.6% of daily internet time among users aged 16 to 64 worldwide. hours per day in 2023. Number of smartphone users worldwide grew by 2.15x since 2020, adding 2.61 billion new smartphone owners over time. billion 2016 1.43 billion 2017 1.66 billion 2018 1.94

Communications 122

Communications Product Marketers Marketing 122

Search Engine Land

NOVEMBER 9, 2023

Google has been “relatively stable” since August 2015. In the past seven years, Googe’s search market share has bounced around from 91.1% (December 2015) to 93.37% (February 2023). Google is still as dominant as it has been since 2015. But we can actually go further back than that on StatCounter.

Search Marketers 110

Search Marketers Gen Z Marketers Marketing 110

Hubspot Marketing

MAY 21, 2025

I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds.

Transform 88

Transform Promotion Customer Journey Product 88

Search Engine Land

SEPTEMBER 22, 2023

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. The SMX Advanced 2015 clip was resurfaced by Tinuiti’s VP of Research, Andy Taylor, who claims Dischler made the denial in response to a presentation he had just given. That’s just not what we do.”

Price 106

Price Advertising Advertisers Search Marketers 106

Search Engine Land

JULY 8, 2024

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. I’ve compiled a short history of my SEO bromance with Google Search Console over the years to give you a glimmer of how we got here. June 2005: Google Webmaster Tools (now called Google Search Console) was launched.

SEO 106

SEO Transform Health eCommerce 106

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit Marketers Marketing 108

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon. If you have access to Photoshop and a few minutes to spare, you can create an animated GIF in no time.

Email Marketing 145

Email Marketing Place Product Branding 145

Search Engine Land

OCTOBER 25, 2023

We started tracking Google’s Main Knowledge Graph (Knowledge Vault) in 2015 in our proprietary software, Kalicube Pro. Google has performed a significant update to the Knowledge Vault every summer since 2015. The Knowledge Vault is where Google stores its “facts” about the world.

Finance 134

Finance SEO Health Promotion 134

Search Engine Roundtable

DECEMBER 20, 2022

Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don't have the speed or capabilities to load the heavier version of the page. Well, that is now done; Google retired Web Light.

105

105

Buffer Marketing

MARCH 1, 2024

Here’s who weighed in: Adnan Issadeen , Security and Compliance Engineer Years at Buffer: 8 Retreats attended: Madrid (2017), Singapore (2018), San Diego (2019) Åsa Nyström , VP Customer Advocacy Years at Buffer: 11 Retreats attended: San Francisco/Lake Tahoe (2013), Thailand (2013), Cape Town (2014), Sydney (2015), New York (2015), (..)

Logistics 21

Logistics Energy Food Communications 21

Search Engine Land

JANUARY 28, 2023

by Greg Gifford 2018: Customer loyalty: A key ingredient for successful local search results by Wesley Young 2016: 3 Reasons B2B Marketers Must Embrace Mobile… Now by Patricia Hursh 2016: No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2 by Daniel Faggella 2015: How Medical Practices & Practitioners Should Set Up Google (..)

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 113

Search Marketers SEO Marketers Marketing 113

Hubspot Marketing

APRIL 19, 2023

In 2015 and 2016 H&M partnered with Coachella organizers to launch #HMLovesCoachella, a clothing collection that captures the boho aesthetic the festival is known for. Since 2015, Revolve has hosted Revolve Festival, an invite-only party for celebrities and influencers.

Influencer Marketing 107

Influencer Marketing Fashion User-Generated Branding 107

Martech

JUNE 7, 2022

Since its start in 2015, Discord has grown to over 100 million active users. Down the road, fans on the Samsung US server will be able to participate virtually at hybrid events that are also held at the brand’s physical New York store, Samsung 837 (located on 837 Washington St.). They’ll stay plugged in for future developments like NFT drops.

User-Generated 122

User-Generated Digital Marketing Promotion Product 122

Backlinko

MARCH 11, 2024

Q3 2015 6 hours 20 minutes -0.8% There has been a reported increase in screen time among tweens (8-12 years old), from 4 hours 36 minutes in 2015 to 5 hours 33 minutes in 2021. Date Average Screen Time Annual Change Q3 2013 6 hours 9 minutes N/A Q3 2014 6 hours 23 minutes +3.7% Q3 2016 6 hours 29 minutes +2.6%

Entertainment 104

Entertainment 104

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. This is an increase of $1.1 The biggest spenders.

Transform 120

Transform Global Marketing Retail Marketers 120

Hubspot Marketing

SEPTEMBER 27, 2023

In 2015 Beyoncé famously turned down $6M cash from Uber to perform at a corporate event, instead taking the payment in equity which was valued at $300M in 2019. Pay Me in Equity Some celebrities are opting out of cash payments in favor of equity in the companies they work with.

Branding 119

Branding Entertainment Advertisers Advertising 119

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117