Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Analytics 98

Analytics Real Estate CRM Communications 98

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Creative WhatsApp marketing strategies Brands also use WhatsApp as a creative marketing channel to launch and manage marketing campaigns that take advantage of the apps reach and its direct messaging functionality.

Gen Z 70

Gen Z Marketers Marketing Logistics 70

Duct Tape Marketing

OCTOBER 26, 2023

In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods. 18:46] What’s the role of AI in analyzing Google Analytics data?

Analytics 93

Analytics Law Management Digital Marketing 93

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Run that analytics report ! Here are my suggestions of where to dig your shovel for the remainder of 2015 and for all of 2016: October 2015. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA. November 2015. SalesStack 2015 – November 10 th – San Francisco, CA. December 2015.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. This can work for any marketer. Digital Advertising is the New Norm. billion, U.S.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. And, of course, to do so with tighter marketing budgets and timelines. Agentic AI fills that gap.

Price 105

Price CMO Marketers Marketing 105

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Author: Mike Tomita It’s time to join the big league and go digital! Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. This can work for any marketer. Digital Advertising is the New Norm. billion, U.S.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Get the daily newsletter digital marketers rely on. This once again underlines the accelerated shift to digital marketing. This is an increase of $1.1 The biggest spenders. Why we care.

Transform 122

Transform Global Marketing Retail Marketers 122

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. 2015 State of Marketing | Salesforce.

Social Media Marketing 111

Social Media Marketing Marketers Marketing B2C 111

Adobe Experience Cloud Blog

JULY 20, 2015

Author: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. It turns out phone calls hold a ton of valuable (even essential) marketing insights. Here are 10 marketing insights you can only gain from phone calls: 1.

Thought Leadership 134

Thought Leadership Marketers Marketing Customer Journey 134

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Adobe Experience Cloud Blog

DECEMBER 21, 2016

” What’s a digital marketer to do without Twitter ads? Plus, campaign analytics don’t have a sundown date, so you can still look back at your metrics to optimize your campaigns on other channels. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Hubspot Marketing

JULY 10, 2018

However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. B2B marketers.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Martech

APRIL 18, 2022

As with all things digital, social media has seen its popularity surge during the pandemic. billion in 2015, according to Backlinko. This presents marketers with an unequaled opportunity: More people and the ability to better measure all the parts of a marketing campaign. Worldwide 4.48 In the U.S.,

Advertising 114

Advertising Advertisers Food Retail 114

Search Engine Land

JANUARY 22, 2023

Expedia buys Travelocity In 2015, Expedia bought rival Travelocity for $280 million amid sluggish travel industry growth and pressure from insurgent travel providers. PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Atlanta, Seattle and Boston.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2015: Desktop’s influence, while still dominant, continued to wane.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Martech

MARCH 10, 2022

Get the daily newsletter digital marketers rely on. This is a huge increase from 27% in 2015, the first year the survey was conducted. Processing.Please wait. Organizations say they are being held back by internal silos, incompatible technologies, inadequate data and critically, talent.

Transform 107

Transform eCommerce Digital Marketing Management 107

Search Engine Land

JANUARY 6, 2023

Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps.

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

JANUARY 7, 2023

2015: Some users were missing their Google Now cards, which they rely on to see if there will be traffic on the way to work, how cold it may be or other useful information for their day. 2015: Google moved the Reach and Frequency report out of the Dimensions tab to the Campaigns tab. AdWords Reach Reporting Moves To The Campaigns Tab.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 The web is now mostly accessed through mobile. The times they are a-changin’!

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example. Conclusion.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Chief Martec

MAY 8, 2024

And there are hundreds more from previous years here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , and 2023. Their visualizations often remind me of system dynamics maps, which is apropos to real-world marketing operations. You can download the complete deck of all 26 this year’s Stackie entries here.

Customer Journey 117

Customer Journey Digital Marketing Management Product 117

Sprout Social

NOVEMBER 8, 2016

In fact, Facebook video posts per person increased by 75% in 2015. Jeff Bullas , a social media and digital marketing expert, showcased some of the most optimal post lengths for businesses on Facebook. In 2015, 65% of online advertising revenue came from Google and Facebook. Always Understand Your Facebook Analytics.

User-Generated 111

User-Generated Social Media Marketing Communications Advertisers 111

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone. Therefore, it only makes sense to optimize mobile marketing efforts for lead generation purposes. Most social channels provide their own analytics, so make them part of your regular routine.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Martech

NOVEMBER 15, 2023

In October 2015, Avinash Kaushik, then senior director of global analytics and digital marketing evangelist for Google, spoke at the MarketingProfs Conference about leveraging analytics effectively. Marketing automation. Productivity tech. Customer relationship management (CRM). Advertising. Lead generation.

Communications 107

Communications Customer Acquisition Finance Food 107

SocialPilot

APRIL 23, 2025

Apart from scheduling Youtube videos and shorts, SocialPilot has a long list of features, including a social inbox, content library, inbuilt analytics, etc., But since 2015, YouTube has used viewer satisfaction to rank videos. for all the major social media platforms. Sounds like a good deal? Wait till you use it.

User-Generated 97

User-Generated Management Law Entertainment 97

Search Engine Land

MAY 6, 2024

An award winning marketer : Mark has been winning awards for his work since 2015. But there were other moments too, and to paint the full picture of Mark Irvine, it’s useful to look at his bodies of work (of which there are many), what he meant to the digital marketing industry, and selfishly, what he meant to me.

Thought Leadership 109

Thought Leadership PR Digital Marketing Analytics 109

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

AUGUST 25, 2016

Fueled by the internet boom, content marketing especially has seen explosive growth over the past five years. Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Again, MOOCs also offer lectures and courses on creative skills like content marketing and branding.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

SMA Marketing

NOVEMBER 10, 2022

Companies that invest in local S EO by hiring a digital marketing company can benefit from more exposure and c licks from local searchers. Ask These 4 Simple Questions Before Hiring a Digital Marketing Agency. It's vital that the agency you work with measures the right analytics instead of vanity metrics.

SEO 98

SEO Key Performance Indicator Law Communications 98

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Recent research found that the average office worker receives 121 emails every day.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketers 129

Unbounce

MAY 17, 2022

Nearly every article on landing page testing lists the following culprits as the main reasons why tests fail: Poor insights: Too many landing pages don’t collect data via heatmaps, session recordings, form analytics, or conversion tracking. Poor hypotheses: Because marketers then misdiagnose the problem, their proposed solution also fails.

Price 145

Price Marketing Plan Place Branding 145

Adobe Experience Cloud Blog

MARCH 17, 2017

Ops and analytics nerd? Marketing coordinator? Attend a session about marketing from a CMO’s perspective. Courtney Grimes , Senior Marketing, Automation and CRM Consultant at DemandLab. Joe Reitz , Strategist, Nurture Marketing at Fathom. Danielle Balestra , Consultant at Ela Bean Marketing.

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Adobe Experience Cloud Blog

JUNE 14, 2016

Marketers must pivot away from segmentation, since often (2 out of 3) customers are pulled into an incorrect segment. A 2015 study by Forrester Research, “The Contextual Marketing Imperative,” revealed large gaps in delivering personalization. In order to transform digitally, you must have the right people on board.

Transform 91

Transform CMO Thought Leadership Whitepaper 91