Adobe Experience Cloud Blog

MARCH 9, 2015

They are typically seen as an easy way to get new names, or showcase the brand to your target audience. This year Marketo is putting together the Marketing Nation Engagement Lounge at the 2015 SXSW Interactive Festival. Conferences just get bigger and bigger—make sure that your brand will break through the noise!

PR 132

PR Thought Leadership B2C Food 132

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Marketing Insider Group

NOVEMBER 22, 2021

From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. Empathy is at the foundation of successful content marketing. Content Marketing Institute.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Since WeChat does not allow links to external platforms, a WeChat Store is a brand’s primary way of obtaining sales through the app. WeChat influencer marketing. Mini Programs.

Transform 111

Transform Marketing Marketers Finance 111

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “I I don’t think of social as exclusively a brand or marketing activity,” says Dietrich.

Management 134

Management CMO Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Whoa, wait a minute, WHAT?!

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Adobe Experience Cloud Blog

JANUARY 13, 2017

That’s when it’s time to evaluate a new platform. Flash back to 2015: We had just achieved 100% year-over-year growth. We only reached out to highly qualified leads who knew about our brand and had shown direct interest in what we had to offer. Our previous platform limited us to the bottom-of-the-funnel.

Marketing Automation Platform 112

Marketing Automation Platform Thought Leadership Marketing Marketers 112

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

Adobe Experience Cloud Blog

MAY 18, 2016

Ad blocking has grown by 41% globally year over year, according to Pagefair’s 2015 Ad Blocking Report. When brands shift to a next-best-offer approach, they encourage further sales by becoming a part of their customers’ lives–a trusted resource rather than just a store. Shift Now, Not When It’s Too Late.

Advertisers 91

Advertisers Advertising Thought Leadership User-Generated 91

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. But takeovers can also be an effective way to move into new markets. Opening a shop in a new city?

Fashion 111

Fashion Logistics Promotion Shipping 111

Adobe Experience Cloud Blog

MARCH 4, 2016

This blog will take a look at whether Instant Articles applies to brands and content marketers, and what this change might mean for them. Brands today know and benefit from the power of social media. That wouldn’t be great news for brands. Brands are ready to sign up—like yesterday.

Content Marketing 91

Content Marketing Thought Leadership User-Generated Customer Acquisition 91

Scoop.it!

MARCH 10, 2022

One of the most significant impacts of content automation has been in the content marketing industry. It has empowered several organizations to create content regularly and drive down other costs, such as the website development cost or the cost of investing in a branded app. Let’s understand the technology behind such automation!

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Click To Tweet. Quality isn’t either-or.

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Adobe Experience Cloud Blog

MARCH 17, 2017

For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.— Emily Dick , Director of Marketing at QuickMobile. Joe Reitz , Strategist, Nurture Marketing at Fathom. Each Summit, Marketo introduces the latest and greatest new features to their platform.

Thought Leadership 118

Thought Leadership CRM Advertisers Advertising 118

Hubspot Marketing

JUNE 2, 2020

Be sure to interview people who have not purchased your product and don't know much about your brand, too. You'll probably also need to rely on some referrals to talk to people who may fit into your target personas, particularly if you're heading into new markets or don't have any leads or customers yet. Use your prospects.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. Monday never came.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Marketing Insider Group

MAY 31, 2012

Content strategy is a core component of inbound marketing success and an effective content strategy and inbound marketing approach starts by putting the buyer (content) needs at the center of everything we do. Ona Koehler (@ oneldal ) told us that Inbound marketing is already 35-50% of marketing spend and will approach 65% by 2015.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Search Engine Land

APRIL 14, 2023

As ex-Googler Kaspar Szymanski noted in his SEO horror stories example : “When content migration is done, Google has to recrawl new URLs, along with all of their accompanying signals, such as backlinks and canonicals, in order to rank what effectively becomes brand new landing pages.

SEO 99

SEO Analytics Shoppers Fashion 99

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. 53 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 136

Finance Place New Markets Shipping 136

Buffer Marketing

JANUARY 25, 2024

In 2015, we made our first significant iteration of the salary formula. We evolved our calculation for base salary so that beyond just a different number for each role, we incorporated market benchmarks, too. Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 136

Finance Place New Markets Shipping 136

Use Insider

MARCH 8, 2024

When done well, the benefits of omnichannel marketing include: Consistent user experiences across all touchpoints. In an ideal omnichannel scenario, customers get timely, relevant, and personalized messaging, content, and product recommendations during all their interactions with a brand.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Martech

OCTOBER 23, 2023

In other words, Google can’t argue that digital advertising should be considered a broad market simply because some companies shifted ads from Google to Facebook due to Google’s price increases. Google is branded a ‘benevolent dictator’ by Booking.com (Oct. Google pays $10 billion a year to maintain default status (Sept.

Price 92

Price Advertising Advertisers Law 92

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

FEBRUARY 14, 2025

How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos. Best Gifts for Creators 2025 in December) Only create trend-based videos if they align with your niche and established brand voice. Soon, YouTube changed tack again.

Analytics 79

Analytics Whitepaper Promotion SEO 79

Hubspot Marketing

APRIL 1, 2018

Because of the impact they had on the growth of the brand, and because they manage to hit on some universal truth that allows us to remember these campaigns years after they first began. Establish how your brand/product will be positioned. Adapt the design for your brand, ad channel, and ad format. Coke: Share a Coke.

Advertising 145

Advertising Advertisers Product Branding 145