Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. If you missed it, or if you need to tap back into the inspiration, here are the three most important takeaways for brands navigating business growth: 1. View this post on Instagram.

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Hubspot Marketing

MAY 7, 2025

To cut through the crowds, use this collection of Instagram templates to create brand-aligned posts that resonate with your audience. Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. What I like: The package includes templates for stories and posts.

Social Media Marketing 111

Social Media Marketing eBook Marketing Marketers 111

Hubspot Marketing

MAY 15, 2020

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Memorable Logo Designs.

Branding 124

Branding Education Market Research Customer 124

Hubspot Marketing

APRIL 11, 2022

As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If We listed this as the first step because it is the most crucial step in building a brand on Instagram. Build an Instagram strategy. Image Source.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. That all changed when Beverly Jackson came onto the scene in 2015. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. Trained AI agents can review documents for brand voice, grammar, tone, and formatting errors at scale, he said. Source Its a good place to handle workflows and repetitive tasks where agentic AI is most useful now.

Price 110

Price CMO Marketing Marketers 110

Hubspot Marketing

MAY 1, 2017

But how does that work, and how have other brands put it into practice? As Duhigg explains in his article -- which goes into much greater detail than I will here -- every Target customer is assigned a Guest ID number after the very first interaction with the brand. We’ve dug a little deeper, and shared what we found below. The Example.

Personalized Marketing 145

Personalized Marketing COS Branding Price 145

Sprout Social

OCTOBER 25, 2016

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. This means companies have to rely on building a brand voice on platforms like social media to get more people aware of their product or service. nZo2aZkaxR pic.twitter.com/fzL3qXEKij.

Branding 112

Branding Food Health Advertising 112

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

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Hootsuite

SEPTEMBER 24, 2022

On National Day for Truth and Reconciliation, it’s important for Indigenous people (and, frankly, for non-Indigenous people) to see businesses and brands honour those who lost their lives through the 165-year program of assimilation. What role should brands play on social media on September 30? View this post on Instagram.

Branding 120

Branding Non-Profit Place Promotion 120

Content Marketing Institute

OCTOBER 3, 2018

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

Law 111

Law Branding User-Generated Millennials 111

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Their phone number is listed in a different format from the other places that we’ve reviewed. Second, you’ve got to stay on top of the reviews, with designated customer service folks in place.

Branding 126

Branding Retail Real Estate SEO 126

Hubspot Marketing

OCTOBER 16, 2024

In HubSpot’s Consumer Trends study surveying more than 700 consumers in January 2024, 78% of consumers said they search for brands online using a search engine like Google, and 79% use search engines like Google to search for answers to questions, as opposed to AI chatbots or social media. And I’m not the only one who feels this way.

Branding 129

Branding Price Non-Profit User-Generated 129

Adobe Experience Cloud Blog

MAY 20, 2015

Bar Luce: Where the Wes Anderson Brand Comes Alive. The café is truly an immersive brand experience for patrons and movie fans alike. In terms of marketing , Anderson’s Bar Luce is built on a strong brand foundation the acclaimed director has built over many years. A customer enters. “Is Is this a dream?” she asks. “No,”

Thought Leadership 134

Thought Leadership Marketing Marketers Event Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. Digital Advertising is Targeted.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Jeff Bullas

DECEMBER 19, 2022

Lynda (now re-branded as LinkedIn Learning ) was an online course platform that was sold to LinkedIn in 2015 for $1.5 But it provides the following features (which are limited but a good place to start). In the news. billion and Microsoft bought LinkedIn a year later for $26.2 The free version doesn’t include a custom domain.

Transform 226

Transform Education Price eBook 226

Buffer Marketing

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Could you find a meaningful way to highlight your customers or users on your blog and make that a place where people want to be featured?

Gen Z 111

Gen Z Branding PR Marketing 111

Hubspot Marketing

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. of web users conduct their searches on Google -- up from 53% in 2015. of web traffic took place on mobile phones. In many ways, marketing is a game of trend watching. And where do you start?

Place 145

Place Education Branding Marketing Strategy 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. H ere are 7 things we’ve learned about digital advertising, especially from big brands : 1. It’s an especially great place to reach Gen Z and Millennial customers. It’s Where Everyone Is.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Marketing Strategy 128

Marketing Strategy B2C Marketing Marketers 128

Marketing Insider Group

AUGUST 3, 2015

GoPro has always been a brand that represents amazing experiences and adventure. The wearable digital camera brand began as an idea to help athletes self-document themselves in their sport, but has since expanded to become the go-to solution for people wanting to capture themselves engaged in their interests, whatever they may be.

Content Marketing 106

Content Marketing Marketing Marketers Promotion 106

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Shoppers 145

Shoppers eCommerce Manufacturing Customer Journey 145

Marketing Insider Group

OCTOBER 21, 2015

These numbers were nearly impossible track down in one place so we did a little math. As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. last year.”.

Content Marketing 110

Content Marketing Marketing Marketers User-Generated 110

Hubspot Marketing

APRIL 6, 2022

In the following tutorial on making animated GIFs, I'm using the Creative Cloud 2015 version of Photoshop, but the steps should be similar in other versions. Upload the GIF file into any place online that you'd put an image, and it should play seamlessly. And by the summer of 2015, Facebook had also jumped on the GIF bandwagon.

Email Marketing 145

Email Marketing Place Product Branding 145

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Hubspot Marketing

JANUARY 28, 2019

2015 Travel Trends," Creative Lodging Solutions. This presentation by Gavin McMahon features color in all the right places. Digital, Social & Mobile in 2015," We Are Social. 20 Tweetable Quotes to Inspire Marketing & Design Creative Genius," IMPACT Branding & Design. I found you on slide eight, Nemo.).

Transform 145

Transform Fashion eBook Place 145

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Alan Lakein.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 That’s no small number.

Advertising 112

Advertising Advertisers User-Generated Promotion 112

Hubspot Marketing

JULY 31, 2018

In 2015, Home Depot released their Project Color app , which uses patent technology to show users what a paint color will look like in their home. Timberland stands out as a helpful brand by offering customers a fun and useful alternative. What if that coffee table doesn’t fit in your living room like you’d hoped? AMC Theatres.

Shoppers 145

Shoppers Marketing Marketers Food 145

Hubspot Marketing

APRIL 18, 2022

A 404 occurs when a user requests a page on your website that doesn’t exist, thus throwing a 404 error page prompting users to return to the right place. Over the years, websites have found different ways to inform visitors of a 404 error and channel them back to the right place, some simply, some creatively, and some hilariously.

Entertainment 145

Entertainment Place Shipping Branding 145

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Sprout Social

MARCH 17, 2020

Most, if not all, social media platforms are a one-to-many model, meaning businesses, brands and individuals connect with their entire audience at once. But behind the scenes, there are conversations taking place hidden from the public eye. But Twitter expanded the character limit of Direct Messages to 10,000 in August 2015.

Social Media Marketing 142

Social Media Marketing Marketing Strategy User-Generated CRM 142

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Search Engine Land

SEPTEMBER 26, 2023

The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. ” Greg branded this approach “ridiculous” He added: “People are out here bidding. But will others follow?

Advertising 136

Advertising Advertisers Price Retail 136

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. Knowing who needs your product, in what form to deliver it to them, and how to do it in a way that strengthens the brand are core ingredients of awesome global marketing. Guess what? Social media.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

APRIL 3, 2020

However, personal account attacks can also ripple out to a brand, especially when team member accounts have access to company profiles. Lack of 2FA is what led to the 2015 hacking of the US military’s Central Command Twitter account. This will keep all this important data in one, secure place.

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Customer Management Place Education 144