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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

That is, after you have finalized your 2015 plans! But events that only cater to the latest product features from sponsors and vendors simply won’t cut it anymore. Get excited for the thousands of miles you’re about to rack up, get those out-of-offices prepped, and get amped for what is sure to be an inspirational 2015 for marketing!

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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? They pretended other products weren’t necessary or important.

Fashion 129
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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The app acts as a personalized communication channel during the event and captures customer interest, which is fed back into the CRM database or marketing automation platform of choice. And in a next phase, the app could be linked to an online ordering system, allowing mobile ordering of products. Let the mobile race begin!

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Salesforce finally bags Informatica to bolster AI push

Martech

The purchase will bolster the CRM giant’s push into AI. Informatica was taken private in 2015 and went public again in 2021. Discussions last year about a deal with the CRM giant fell apart over terms, and at that time, the potential valuation was closer to $10 billion.

CRM 102
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Connect and convert with WhatsApp marketing software

Sprout Social

This gives customers a direct contact option to discuss orders, ask questions about products or offer feedback. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015. WhatsApp campaigns are used to build a community around new products or services. It also integrates with Sprout Social.

Gen Z 71
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The 10 Best Apple Watch Apps for Business

Neil Patel

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Let’s say someone uses your product or service, and the customer had a great user experience. There are so many Apple Watch apps that can be used to promote products and services. Did the customer have to bring in the product for repairs?

CRM 145
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6 Vital Features to Look for in Marketing Automation Software this Year

Adobe Experience Cloud Blog

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing! Triggered Communication.