Remove 2015 Remove Management Remove Product
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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 135
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MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. Organizations large and small are adopting more marketing technology to identify, engage, acquire and manage their prospects and customers. Sharing files and information impacts productivity and can simplify the life of marketers and customers.

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SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot

Adobe Experience Cloud Blog

Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. The call to arms has been issued: instead of hiring more sales reps, make the existing reps more productive using technology. 2015 Is the Year of Sales and Marketing Alignment. Author: Shyna Zhang Whew! Why, you ask?

Transform 134
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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? They pretended other products weren’t necessary or important.

Fashion 129
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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145
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Will AI agents conduct the martech orchestra in 2025?

Martech

“If the tech stack were an orchestra, which product would be the conductor?” Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. ” asks Chief Martec Scott Brinker in his first column of the year. Echoes of Frankenstack? Agentstein?

Transform 119
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How to plan a successful product launch with Instagram Drops

Sprout Social

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z 140