Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z 142

Gen Z Product Retail Millennials 142

Adobe Experience Cloud Blog

JUNE 30, 2015

June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. But what do Social Media Managers really do all day? I also meet with the Social Media Managers at other companies to explore cross-promotion strategies. Hit snooze.

Management 134

Management Thought Leadership PR CMO 134

SocialPilot

DECEMBER 18, 2024

Because Reels are more production-intensive, you dont have to make Reels every day like Story. So, if youre still curating your Instagram feed like 2015, its time to shift your resources to producing Reels. Thankfully, SocialPilot makes it easy to manage your interactions in one place. But try to produce a few Reels a week.

Entertainment 98

Entertainment Real Estate Promotion Management 98

Martech

APRIL 1, 2022

This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s s private-equity arm and Brookfield Asset Management Inc.

Product 119

Product Price Advertising Advertisers 119

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%).

User-Generated 98

User-Generated Price Branding Customer 98

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!

User-Generated 105

User-Generated Social Media Marketing Management Branding 105

Sprout Social

OCTOBER 4, 2016

As the Office Manager here at Sprout, Katy has her finger on the pulse of the office and keeps all of our operations running smoothly. So you started as Sprout’s first receptionist, then became office manager. I took on various projects and kept asking for more, but being promoted to office manager was still a big transition.

Management 111

Management Place Promotion Product 111

Sprout Social

NOVEMBER 14, 2016

Newly released features now let you access up to five different handles so you can manage multiple Instagram accounts on a single device. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? How to Manage Multiple Instagram Accounts.

Management 111

Management Branding Fashion User-Generated 111

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How could an integrated social media management tool support your customer care efforts? What does that preparation entail exactly?

Management 134

Management CMO Marketers Marketing 134

Hubspot Marketing

APRIL 29, 2025

Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Data Hygiene and Management Its 10PM do you know where your data is?

Price 109

Price CMO Marketers Marketing 109

Hubspot Marketing

MAY 7, 2025

Sprout Social You may know Sprout Social as a social media management platform, but it also produces a value-packed blog. Sprout Social also produces value-packed reports on the social media landscape with insights that social media managers can use to refine their strategies. It also earns you a fresh Social Media Certification.

Social Media Marketing 113

Social Media Marketing eBook Marketers Marketing 113

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. These tools make it easier to manage overflowing WhatsApp inboxes and track campaigns. This gives customers a direct contact option to discuss orders, ask questions about products or offer feedback.

Gen Z 72

Gen Z Marketers Marketing Communications 72

Hubspot Marketing

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. Source: Digiday.

Fashion 145

Fashion Branding Food B2C 145

Content Marketing Institute

JANUARY 3, 2018

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. Involve managing editors in all the information your customers see. They interview end users of that company’s products. Let journalists be journalists. Each serves an audience.

Transform 98

Transform Management New Markets Manufacturing 98

Hubspot Marketing

APRIL 27, 2023

This post gathers tips to help you create a clean, organized desktop that supports productivity. 10 Computer Desktop Organizing Tips These organization tips will help you turn a cluttered desktop into a clean and productive workspace. It’s a productivity app that tracks your time on different tasks. Create a folder system.

Product 117

Product Management Customer Place 117

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. Does it name specific products? ” you say.

New Technology 63

New Technology Education Promotion Management 63

Adobe Experience Cloud Blog

APRIL 17, 2015

Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Buffer Marketing

NOVEMBER 29, 2022

So, here are 26 ideas you can steal to grow your following 👇 Save all of these ideas for free → Ask one of your teammates to do an AMA about their job 🙋‍♀️ Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar !

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Hubspot Marketing

MARCH 21, 2018

Who should use it: Anyone who already uses and loves the rest of Google's products. Unlike other email accounts, you can use your Gmail address to log into and manage your YouTube account, as well as collaborate on shared documents and spreadsheets right from a cloud-based Google Drive. ProtonMail. Sign up here.

Communications 145

Communications Management Product Customer 145

SocialPilot

APRIL 23, 2025

How to Schedule YouTube Videos With SocialPilot A scheduling tool becomes more than an option when you have to manage multiple accounts across Youtube and, while we are at it, on other social media platforms as well. Once logged in, youre all set to manage your content easily from within the chat.

User-Generated 97

User-Generated Management Law Entertainment 97

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. https://www.crunchbase.com/product/voraka. $0. https://www.crunchbase.com/product/stipso.

Content Marketing 110

Content Marketing Marketers Marketing User-Generated 110

Hubspot Marketing

NOVEMBER 25, 2024

Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful. You could also start with a small portion of your site (such as product pages or specific topic clusters) and build out from there. This is where we really felt a sense of urgency.

SEO 116

SEO Education Thought Leadership Place 116

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. What gets measured, gets managed”. Content lifecycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management, and reporting.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Communications 134

Martech

APRIL 15, 2024

Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3

CRM 105

CRM Management Customer Marketing Strategy 105

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet. It’s Harder to Build the Right Product from Scratch.

Non-Profit 145

Non-Profit Price Finance Analytics 145

Martech

OCTOBER 5, 2022

Episerver, as most marketers know or knew it, grew out of the 2015 merger of Stockholm-based Episerver and New Hampshire-based Ektron to create a new commerce and CMS offering under the Episerver name. Even in 2015, Episerver was locating itself in the digital experience platform category. Organizational transformation.

Transform 112

Transform Marketers Marketing CMO 112

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. Google Business Profiles sets waiting period for new owners and managers. Google Doesn’t Know When Super Bowl 2015 Starts (Yet!).

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

JANUARY 13, 2023

2015: In the past, if your images were hosted off your website’s domain, it was very unlikely Google would crawl them for Google News. 2015: Return on investment rose as revenue outpaced the rise in spending. 2015: You could track, over time, what Google Now Cards Google showed you each day. Google Opens A Visitor Center.

Search Marketers 108

Search Marketers Non-Profit SEO Marketers 108

Adobe Experience Cloud Blog

MAY 10, 2018

According to the WPP and Millward Brown 2015 “BrandZ Top 100 Global Brands” Report , which studied brands from 2006 to 2015, differentiation is the single most important contributor to a brand’s success. It is arguably the basis upon which modern brand management was founded. That’s a significant difference.

Branding 134

Branding Transform Thought Leadership Energy 134

Neil Patel

OCTOBER 25, 2020

But drill down to Apple and its individual products’ success in the market spaces they compete in, and you’ll see that design alone doesn’t do the magic. Apple drives growth with a marketing mix that does an excellent job to create raving fans even before product launches. Marketing is just as important. What is a creative agency?

Market Research 141

Market Research Marketers Marketing Analytics 141

Many Chat

SEPTEMBER 17, 2022

ISO 27001 is an all-inclusive security management standard that outlines best practices and controls. The International Organization for Standardization (ISO) is a stand-alone, international, nongovernmental organization that creates regulations that ensure the safety, quality, and efficiency of various products, services, and systems.

Law 105

Law Information Technology Marketing Automation Platform Health 105

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). Production. Location scouting and management.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Neil Patel

NOVEMBER 4, 2020

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Let’s say someone uses your product or service, and the customer had a great user experience. There are so many Apple Watch apps that can be used to promote products and services. Customer Relations Management Apple Watch Apps.

CRM 145

CRM Health Management Product 145

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. Content planning software is a tool that helps you organize, schedule, track progress and post-dues, and manage your content creation process with teammates in one place. Its straightforward setup made it easy to manage workflows and hit deadlines. Encourages collaboration.

Price 70

Price User-Generated Analytics Management 70

Search Engine Land

FEBRUARY 1, 2023

Firefox Deal Continues To Boost Yahoo As US Search Share Grows Again In January 2015: StatCounter said, conclusively, that the Firefox deal was responsible for Yahoo’s recent movement. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hootsuite

SEPTEMBER 2, 2021

Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM. How your business can use them: Video social media platforms are great for capturing attention, driving brand awareness, and bringing products to life in a way that still photos can’t. Know your audience.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145