Search Engine Land

JULY 8, 2024

May 20, 2015: Google changed the name to Google Search Console from Google Webmaster Tools. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. All of the above is just part of the early phases of Google Search Console’s transformation.

SEO 106

SEO Transform Health eCommerce 106

Adobe Experience Cloud Blog

MAY 24, 2011

First, businesses today need to transform how they create, manage, and accelerate revenue. Now, there is a new global study that clearly underscores these points by quantifying the bottom-line financial impact of transforming a company’s sales and marketing activities through RPM. trillion in revenue gains over the next five years.

Management 113

Management Transform Customer Acquisition Place 113

Marketing Insider Group

FEBRUARY 17, 2021

In 2015, we began seeing an uptick in interactions with online content via mobile devices. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments. Source: Statista.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Hubspot Marketing

JANUARY 28, 2019

2015 Travel Trends," Creative Lodging Solutions. This presentation by Gavin McMahon features color in all the right places. Digital, Social & Mobile in 2015," We Are Social. Digital Transformation in 50 Soundbites," Julie Dodd. And as a result, this presentation stands out in the best way possible.

Transform 145

Transform Fashion eBook Place 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2015 – 2014. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. How do you transform the feeling of luxury and practicality into a website?

Place 145

Place Promotion Transform Product 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Hootsuite

SEPTEMBER 30, 2019

Banner ads can be placed at the bottom of articles. Moments ads are similar to in-feed ads placed on Facebook and Instagram. And brands have transformed the duo-tone pixelated codes into animated works of art. Martell Cognac rewards customers’ curiosity with a QR code placed on its website. WeChat Advertising.

Transform 111

Transform Marketers Marketing Finance 111

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. Have a seat. Prepare for a shock.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Marketing Insider Group

AUGUST 27, 2015

Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. It means that our demand generation programs always have a sense of “what’s next” in terms of content.

Transform 110

Transform Marketers Marketing Education 110

Sprout Social

JANUARY 5, 2017

We place incredible people on projects of their own choosing, then stand back to see what their passion bears after seven days. In 2015 we had 13 Hack Week teams who gave three full hours of presentations. Around this time a wise man and organizer of Hack Week 2015, Arlo Guthrie , offered the perfect solution.

Transform 79

Transform Promotion Place Marketing Strategy 79

Adobe Experience Cloud Blog

DECEMBER 13, 2016

On a plane home from the MarTech conference in San Francisco back in 2015, Sangram was thinking about the inefficiencies of a traditional leaky B2B lead generation funnel for driving revenue. As with any marketing strategy, it’s important to have a solid framework in place before you implement it.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 2015 - Discord launches as an instant messaging and voice chat platform for gamers. The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. Whoa, wait a minute, WHAT?! That won’t last.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. Measuring Social Media ROI. Four more years.

Transform 111

Transform Entertainment Whitepaper Communications 111

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Based on a 2015 E-Expectations study of high school students: 78% of respondents indicated that college websites make a difference in their perception of the institution. In addition to meeting admissions goals, institutions need to worry about increasing student retention and graduation rate to transform students into donors and advocates.

Education 91

Education Thought Leadership Non-Profit Transform 91

Neil Patel

MARCH 15, 2021

However, they did grow up in an age where technology was transforming the way we live, so they aren’t new to it. they entered the highly-saturated shoe market in 2015, where they faced huge competition. People enjoy humor, and there’s certainly a place for it when you target millennials through paid ads.

Millennials 145

Millennials Advertising Advertisers Gen Z 145

Rock Content

NOVEMBER 30, 2020

BERT is the acronym for Bidirectional Encoder Representations from Transformers. It is based on a model of Natural Language Processing (NLP) called Transformer, which understands the relationships between words in a sentence, rather than viewing one by one in order. Let’s explain it better! Did BERT replace RankBrain?

Transform 129

Transform Food User-Generated SEO 129

AWeber

NOVEMBER 17, 2022

Brown Online , where he helps clients transform and grow their coaching or consulting businesses. Then, in 2015, she created GrantsMagic U , an online “school” dedicated to building a virtual community and providing grantwriting training for people in the nonprofit world. Tip 20: Place your call to action at the top of your email.

Email Marketing 122

Email Marketing Marketers Marketing Transform 122

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Of course, Facebook isn’t the only place where you could choose to invest in ads.

Video Marketing 145

Video Marketing Marketers Marketing Education 145

Search Engine Land

APRIL 11, 2023

Employee information should be accessible to users – either posted on GBP or placed directly on location pages. Is there an employee who transformed the industry landscape with new or innovative technology? Do people care more about Acme Plumbing, the company, or Doug, the plumber with two kids and a passion for sump pumps?

SEO 138

SEO User-Generated Real Estate Transform 138

Martech

OCTOBER 11, 2021

She looked back at her Cision days, which concluded in 2015. ” The cloud, SaaS, the subscription model — plus an environment which is making digital transformation mandatory — all come together then to support the concept of long-term customer success over transactional account management. Is there another step to be taken?

Customer 111

Customer Real Estate Transform Succession Management 111

Search Engine Land

JANUARY 29, 2023

Quickly See AdWords Performance By Search Query Length In Google Analytics 2015: A new Word Count Query dimension in Analytics let advertisers quickly compare head terms and long-tail queries. Google Now Cards Integrated With Third-Party Developer Apps 2015: Google Now could now be integrated with 30+ developer apps. versus 13.8%

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them.

Whitepaper 141

Whitepaper Marketers Marketing CMO 141

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. With smart speakers now numbering 120 million in the US alone, webmasters should be taking the time to investigate where schema can be placed on their website so they can take advantage of the 35.6

SEO 93

SEO Transform User-Generated Analytics 93

Buffer Marketing

SEPTEMBER 6, 2023

CapCut is a great place to edit these, fuss-free. It was released back in 2015, but its TikTok virality saw it surge in popularity in 2023. It’s the perfect way to show off a transformation, like how @carodeery showed off her bridal shower and wedding in one fell swoop.

Gen Z 132

Gen Z Energy Transform Law 132

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. It isn’t easy, Robert says, for any of us to transform the way we see ourselves as our businesses mature. How to Build a Content Marketing Practice in a Year: Lessons From Monster.

Content Marketing 110

Content Marketing Transform Marketers Marketing 110

Hubspot Marketing

NOVEMBER 8, 2023

Good places to consider include: Outdoor stands or kiosks Empty storefronts Art or gallery spaces Marketplace or tradeshow booths You can also use services such as Peerspace or We Are Pop Up to scout locations. Such exclusivity is a powerful strategy to enhance perceived value and drive fans to events in the first place. 220 36th St.

COS 105

COS Food Transform Direct Mail 105

Sprout Social

OCTOBER 1, 2018

However, we couldn’t find all the correct social video sizes in one place. Before we start, here are some additional resources to help you keep the information in once place: Easily reference our social media video specs in our always up-to-date Google Doc. Music can be uploaded in the following formats: WAV,MP3,M4A,FLAC or OGG.

Advertising 111

Advertising Advertisers User-Generated Transform 111

Litmus

FEBRUARY 22, 2024

Sometimes I miss some of the more out-there trends like horizontal-scrolling layouts or slicing up JPGs down to a pixelated version and then filling it with background color so it would still show up with images-off… but I think we’re in a much better place now. Art and food are my happy places. That’s so heartening to hear!

Food 89

Food Transform PR Place 89

Duct Tape Marketing

JUNE 19, 2024

Key Takeaways ‘Splintering’ is the new ‘Repurposing’ Atiba de Souza emphasizes the transformative power of intelligent content splintering. It's time to transform your approach. And you'll get to a place called people also asked. We've been using AI tools since 2015. This is John Jantsch.

Transform 94

Transform Food Video Marketing Place 94

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. This content organically emerges from the first four points of placing the customer first, understanding them, conversing with them, and helping them.

Whitepaper 95

Whitepaper Marketers Marketing CMO 95

CXL

JUNE 2, 2022

Inbound-call intelligence platform Invoca saw 2015’s Dreamforce event as a great opportunity to meet with key accounts face-to-face. However, attending a 150,000-person conference is a financial risk without a strategy in place. ABM can transform a company’s trajectory, but it won’t won’t solve all your B2B challenges.

Direct Mail 87

Direct Mail Transform Marketers Marketing 87

Welcome Software

SEPTEMBER 26, 2023

However, my perspective shifted when I arrived at Dow Jones in 2015, leading to two crucial realizations: Value of Incremental Growth: I recognized that within scaled businesses, even small increments in growth could translate into multi-million-dollar gains. Fast forward eight years, and Dow Jones went through a complete transformation.

Transform 45

Transform Retail Customer Journey Price 45

Search Engine Land

NOVEMBER 29, 2022

I could find reference to doorway pages in Google’s rules as far back as June 2006 (although I think there may have been a rule in place a little before that): June 2006: Google Webmaster Guidelines prohibited doorway pages early on. Doorway pages were against the rules very early in Google’s 20-plus-year history.

SEO 100

SEO User-Generated Transform Manufacturing 100

Search Engine Land

DECEMBER 28, 2023

This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. While much attention was given to the company’s latest platform, notable developments also took place across Instagram, Facebook, and WhatsApp. Goodbye, Universal Analytics!

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Welcome Software

SEPTEMBER 26, 2023

However, my perspective shifted when I arrived at Dow Jones in 2015, leading to two crucial realizations: Value of Incremental Growth: I recognized that within scaled businesses, even small increments in growth could translate into multi-million-dollar gains. Fast forward eight years, and Dow Jones went through a complete transformation.

Transform 40

Transform Retail Customer Journey Price 40