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Video is vital to ecommerce marketing — here’s what marketers need to know

Hubspot Marketing

Video in ecommerce isnt optional anymore its the bare minimum. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 106
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The SEO’s guide to Google Search Console

Search Engine Land

June 21, 2016: Google Search Console tests new mobility usability report. 6, 2016: Google Search Console improves Security Issues report. If you’re an ecommerce marketer, you’ll want to live inside this report. June 2005: Google Webmaster Tools (now called Google Search Console) was launched.

SEO 106
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The PPC Trends You Can’t Ignore in 2025

Exposure Ninja

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. Download my free copy The 6 Biggest PPC Trends: How to Stay Ahead AI-Powered Automation and Personalisation AI in PPC isn’t new. What is new in 2025 is the widespread adoption.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. If you’re still on the fence about adopting a social media ecommerce strategy, here are three important reasons why you need to do so, and fast: 1. jobs #ecommerce pic.twitter.com/5kVnNRymR5.

eCommerce 111
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15 Actionable Tips for Selling to Millennials: An Ecommerce Guide

Marketing Insider Group

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.

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7 Trends That Will Change Social Media in 2017

Hubspot Marketing

In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. In its 2016 annual recap, Periscope noted that users watched 110 years of live video every day using the app. 3) Social media ecommerce will become a powerful avenue for sales.

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Do Consumers Actually Shop Directly on Social Media Platforms [New Data]

Hubspot Marketing

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145