Hubspot Marketing

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. I could use these points for future flights, but alternatively, I could also use them on car rentals, hotel stays, or purchases with JetBlue retail partners, like Amazon. Need further convincing?

Food 145

Food Customer loyalty Marketing Marketers 145

Sprout Social

MARCH 14, 2017

Global Web Index found in 2016 that 20% of Facebook users watched a Live video within the last month. Before launching the Live video, put together a strategy for promotion. If Facebook is a major social media channel for you, promote this in other channels too, to bring in a larger audience. Preparation is key.

Retail 109

Retail Advertising Advertisers Promotion 109

Rock Content

OCTOBER 18, 2016

That being said, doing an event “right” isn’t as easy as it seems, and to prove my point, here’s a quick/oversimplified list of things marketing teams need to do to ensure event ROI (note: we’re currently going through this list for MarketingProfs B2B Forum 2016 ). Promote the event on all channels. Promote the event during the event.

Event Marketing 108

Event Marketing Marketing Retail Marketers 108

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Pop-up shops are temporary retail spaces that give companies the opportunity to sell their products in a controlled environment. You can cross-promote (i.e. potential customers.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Hubspot Marketing

JULY 6, 2018

Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience. Their retail staff spends most of the day on the floor, interacting with customers and immediately responding to their needs. Negative Feedback Loop Examples.

Non-Profit 145

Non-Profit Retail Food Price 145

Content Marketing Institute

DECEMBER 5, 2017

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. It’s a key market for us.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

APRIL 25, 2022

Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum. She has also partnered with the online fashion retailer Shein to promote their SheinX collection. In January, Afualo saw her account grow from 1.5 As of April 2022, the account has 6.9

Gen Z 130

Gen Z Influencer Marketing Social Media Marketing Finance 130

Sprout Social

OCTOBER 19, 2016

In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between. — Save Your Sole (@saveyoursole) October 11, 2016. — Fragrance Direct (@FragranceDirect) October 7, 2016.

User-Generated 111

User-Generated Promotion Price Management 111

Sprout Social

NOVEMBER 28, 2016

According to the Q2 2016 Sprout Social Index , 90% of followers try to reach out to brands via social media. — Amazon Help (@AmazonHelp) September 25, 2016. — Amazon Help (@AmazonHelp) July 13, 2016. Switching from promotional to conversational to support can be tricky to maintain, especially during busier times.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Approximately 74% of conversion rate optimization programs promote sales growth. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Retail 52

Retail Branding Fashion CRM 52

Econsultancy

JANUARY 25, 2022

On 10 th January, Chinese ecommerce giant JD.com announced that it had opened two new bricks and mortar retail stores in the Netherlands: one in Leiden, and one in Rotterdam. An introduction to China’s offline-online ‘New Retail’ revolution. How does Ochama work?

Retail 53

Retail Logistics Shoppers Food 53

Search Engine Land

JANUARY 13, 2023

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Google buys Pointy to bring SMB store inventory online.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

JANUARY 5, 2023

2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2016: William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.”.

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Author: Ellen Gomes This year, more than 151 million people in the United States shopped either in stores and/or online over the weekend following Thanksgiving, according to a National Retail Federation (NRF) survey of more than 4,000 shoppers. It was $5 for nothing. You’re thinking, “That’s a joke, right?” According to the survey, 56.7%

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Sprout Social

OCTOBER 16, 2023

Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index. However, promotional and entertaining content don’t have to be mutually exclusive. EmmaRupard created several #StudyWithMe lo-fi videos to help promote the new XPS 13 Plus.

Gen Z 136

Gen Z Millennials Branding Transform 136

Neil Patel

APRIL 9, 2021

56% of local retailers haven’t claimed their free Google My Business account. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. Be careful, though.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Bannerflow

AUGUST 17, 2021

In fact, in less than six years the total share of global retail sales from e-commerce has nearly tripled – rising from 7.4% Retailers have been swift to embrace digital technology in the wake of the pandemic. Eco-friendly footwear and apparel brand, Allbirds, were formed from a Kickstarter campaign in 2016.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Hubspot Marketing

SEPTEMBER 15, 2023

Think With Google's marketing research tools offer interesting insights on whether anyone is looking for your product ( Google Trends ), which markets to launch to ( Market Finder ), and what retail categories rise as the months and seasons pass ( Rising Retail Categories ). Qualaroo also promotes quick feedback analysis.

Market Research 137

Market Research Price Marketing Marketers 137

Hubspot Marketing

NOVEMBER 8, 2023

Temporary Retail Space If you're transitioning your business from online to brick-and-mortar, a pop-up shop is a way to simulate the retail experience and gain valuable insights into considerations such as operations and demand. Find out how much promotion might be, and don't be afraid to offer perks! Leverage direct mail.

COS 106

COS Food Transform Direct Mail 106

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. Make this pin the best promotion you’re running. Create different promotions for different audience types. is an outdoors and sporting goods retailer. Plan ahead. Use social automation.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Search Engine Land

OCTOBER 4, 2022

Ecosia launched in 2009 and like DuckDuckGo, it promotes privacy as an alternative to more mainstream search engines. Content creators who upload videos to YouTube can apply YouTube SEO best practices to enhance discovery across YouTube and Google Search and can promote their videos on YouTube through paid advertising. In the U.S.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

MARCH 2, 2020

The forerunner to the TikTok app, Douyin was launched by ByteDance, the world’s most valuable startup, in 2016. These 5-15 second-long ads are essentially promoted TikTok videos. Maybelline’s recent in-feed ad campaign earned the cosmetics retailer 48.7K A brief history of TikTok. In China, TikTok is known as Douyin.

Branding 145

Branding User-Generated Advertising Advertisers 145

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered.

B2C 102

B2C Content Marketing Food Transform 102

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Digital Advertising Can Go Viral.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

MAY 1, 2017

The retailer, it turned out, was able to predict her pregnancy and subsequently personalize the promotions she received, thanks in large part to a ton of (completely legal) data collection and analysis. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. Creepy -- or great marketing?

Personalized Marketing 145

Personalized Marketing COS Branding Marketing 145

Sprout Social

MARCH 22, 2017

If you have a physical storefront like a retail shop or restaurant , include your geographic location here. If your company has a sister brand, why not promote it in your bio? Promote Your Branded Hashtag. How much value it provides for you however, depends on the amount of work you put into it. Shout Out Your Other Brands.

Retail 112

Retail Promotion Branding Communications 112

Search Engine Land

MARCH 23, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals in Google’s search algorithm. RankBrain was the third most important ranking factor. Google told us so in 2015. As for the other two? Microsoft Advertising blocks 1.6

Search Marketers 76

Search Marketers Marketing Marketers User-Generated 76

Litmus

AUGUST 3, 2023

Last year, Black Friday deals eclipsed Cyber Monday by over 50%, according to Retail Dive. Here are a few of the top trends we predict will be all over inboxes come November 24: Early Access Campaigns Consumers know and love Black Friday —and to make the most of it, we predict retailers will go bigger this year.

Shoppers 79

Shoppers Retail Millennials Analytics 79

Search Engine Land

MARCH 10, 2023

Google to bloggers: Disclose & nofollow links when reviewing gifted products 2016: Google issued new best practices to bloggers who received free products. Google Goes Live With “In-Stock, Nearby” Mobile Shopping 2010: Google was working with a limited number of retailers but was inviting others to apply to become part of the program.

Search Marketers 85

Search Marketers SEO Marketing Marketers 85

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital advertising simply makes sense if you want to get your message, campaign, or promotion in front of your audience. And today, your target market is largely online. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Content Marketing Institute

JANUARY 31, 2018

Following on the remarkable success of its The Message podcast, GE made its highly anticipated return to the medium with LifeAfter , a new sci-fi themed story aimed at promoting the company’s digital twin technology. HANDPICKED RELATED CONTENT: The Art of the Cart: How Retail Brands Can Cash in on Content Marketing. GE’s Lif-e.af/ter.

Branding 111

Branding B2C Logistics Content Marketing 111

SocialPilot

DECEMBER 8, 2023

According to the National Retail Federation, a total of 200.4 However, in 2016, it took a different approach. You can provide your audience with a stage to create content that would, in turn, act as UGC for cross-platform promotion. REI retails recreational equipment and gear, primarily for outdoor activities.

Non-Profit 80

Non-Profit Retail Marketing Marketers 80

Hootsuite

OCTOBER 28, 2019

Turning customers to loyal brand ambassadors is no easy feat—but that’s what California-based retailer Reformation has done on Pinterest and Instagram with its “You guys in Ref” series. To promote the release of Disney+ and its new social media accounts, Disney rallied the troops in a pretty theatrical way. How it works is simple.

Branding 112

Branding Food Shoppers User-Generated 112

Martech

JULY 12, 2023

“That’s mostly organic demand and we haven’t even turned on many promotions yet.” Nine of the top ten retailers, including Walmart and Kroger, have now activated their accounts on Threads, according to the National Retail Federation. Can’t believe it’s only been five days!” What brands have signed up to Threads so far?

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Hootsuite

SEPTEMBER 24, 2019

marketers used Instagram in 2016, more than 75% will do so by 2020. Make yourself visible in a non-promotional way. Retail: Tuesday, Thursday, and Friday, 12 p.m. Non-retail e-commerce: Thursday, 4 or 9 p.m. The number of brands incorporating Instagram marketing into their business strategy has surged in recent years.

Non-Profit 112

Non-Profit Marketing Marketers Entertainment 112