Jeff Bullas

NOVEMBER 22, 2022

When creating a UX journey for a customer, you need to understand that the average buyer has around eight seconds of attention before moving on. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers. What does a bad UX look like? Image Source.

Product 278

Product Customer Branding Marketers 278

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? But how do you influence your customers’ behaviors? Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. What comes to mind when you think about marketing?

Customer Journey 136

Customer Journey Customer Whitepaper Marketers 136

Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence. If you want to set your brand apart, this is a prime opportunity.

Branding 145

Branding Advertising Advertisers Place 145

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 139

Communications Branding User-Generated Customer loyalty 139

Martech

MAY 23, 2022

For marketers this is one more challenge when it comes to earning customers’ trust. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% from 2017. Read next: 5 tips for building customer trust during the supply chain crisis. Processing.Please wait.

Branding 121

Branding Social Media Marketing Education Digital Marketing 121

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. You can also draw customers in by including proof your products work through testing certifications from respected organizations. That’s exactly what Skincare by Alana did. That’s the key.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Backlinko

DECEMBER 27, 2024

OpenAI also offers custom GPTsversions of ChatGPT that perform specific tasks using personalized prompts. For example, you could create a custom GPT to edit written content to reflect your brand voice. You can even enter your custom prompts in the chat window. Review them and click the Create Brand button.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. And customer care reps are all too familiar with disgruntled clients.

Branding 130

Branding Food Communications Customer 130

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Why Are Non-Fungible Tokens (NFTs) Important to Brands? What does this have to with your brand and marketing strategy ?

Branding 125

Branding Real Estate Millennials Fashion 125

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. Content Marketing Institute , 2017). Forbes , 2017).

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators. Niche workshops on platform-specific tactics like TikTok growth, Instagram Reels, and LinkedIn personal branding.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Businesses Grow

MAY 5, 2025

“Because I wrote three blog posts in 2017 and nothing happened.” Creating content that leads to a powerful personal brand is the long game. I teach a Personal Branding Master Class and I repeat over and over that “consistency is more important than genius.” ” I asked him why. You build an audience.

Transform 74

Transform CMO Price Education 74

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 137

Branding Health Advertisers Advertising 137

Hubspot Marketing

AUGUST 27, 2024

Smart brands engage in inclusive marketing because they know it helps them make a bigger impact on a broader audience while increasing sales. True inclusion, and the ability to consistently acquire new customers from underrepresented and underserved communities requires intention.

Customer Acquisition 98

Customer Acquisition Customer Retail Communications 98

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Customer/audience personas. Fortunately, so is Hootsuite.

Branding 145

Branding User-Generated Law Shipping 145

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Branding 110

Branding Education Promotion Retail 110

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection. What I find most interesting about brand building with video is how long top-funnel engagement can last.

Branding 99

Branding B2C Education eCommerce 99

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

Management 114

Management Branding Advertisers Advertising 114

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Martech

APRIL 21, 2022

Steering new customers to the best tattoos for them personally out of a catalog with literally tens of thousands of SKUs. That doesn’t help so much with brand new customers, but Inkbox and Crossing Minds figured out how to kickstart the process. The biggest challenge for Inkbox?

Customer 113

Customer Shoppers User-Generated Product 113

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. If your brand wants to participate in a trend, time is of the essence.

Gen Z 106

Gen Z Food Fashion Millennials 106

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% of marketing budgets in 2017 to the current 7.2%. The top uses of AI in marketing involve content personalization, predictive analytics for customer insights, and targeting decisions.

CMO 130

CMO New Technology B2C Analytics 130

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. “I

Customer Journey 98

Customer Journey Customer B2C Price 98

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Hubspot Marketing

MARCH 20, 2023

Artificial intelligence (AI) saw a staggering growth in adoption rates from 2017 to 2018, and it has leveled off significantly since 2019. times in 2022 compared to its adoption rate in 2017. AI Chatbot Statistics The customer service industry has changed with the introduction of AI chatbots. It grew nearly 2.5 Image Source 11.

Marketers 136

Marketers Marketing Global Marketing Advertising 136

Hubspot Marketing

JANUARY 19, 2023

Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Monique Rodriguez, the founder of Mielle Organics, responded to the concerns by putting out a statement ensuring customers that the company wasn’t planning to make any changes to the product.

Product 133

Product Branding Place Marketing Strategy 133

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. And attract more customers. Review management: Track, respond to, and analyze customer reviews. Positive reviews can boost your local reputation and attract new customers. Reviews Google Business Profile allows you to communicate with your customers.

SEO 109

SEO Customer Price Management 109

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. I probably don't need to tell you that podcasting takes time and effort.

Gen Z 142

Gen Z Advertisers Advertising Millennials 142

Hubspot Marketing

APRIL 26, 2019

At HubSpot, we believe happy customers are core to any businesses' success. Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Consumers share the products they love -- a lot!

Gen Z 145

Gen Z Millennials Product Customer 145

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 133

User-Generated Retail Price Marketers 133

Marketing Insider Group

MAY 25, 2020

The article provided me with some key insights into why some brands were succeeding while others were not. Only 62 percent of the companies on the 2017 list had positive revenue growth for the three years prior. The best leaders are empathetic people who have compassion for their employees and customers. Quick Takeaways.

Logistics 124

Logistics Energy Branding Customer 124

Hubspot Marketing

NOVEMBER 29, 2023

A car fire ignited a viral marketing moment for the Stanley brand. Two days later, Stanley President Terence Reilly stitched Danielle’s original video offering to send her some new tumblers and to replace her car on behalf of the brand. Though the car was totaled, her Stanley Quencher tumbler was intact and still had ice in it.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129