Martech

AUGUST 13, 2024

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017. Google has been losing market share for a couple of years now.

Advertising 114

Advertising Advertisers Law Marketing 114

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. billion 2017 $1.55 million 2017 18.66 billion in sales worldwide in 2023. In the US, Shein had 46.9 million unique visitors in June 2024.

Gen Z 100

Gen Z Fashion Millennials Retail 100

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Is Influencer Marketing Really Worth It?

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 144

Branding Transform Fashion Promotion 144

Search Engine Land

AUGUST 6, 2024

” Chris Ridley , Head of Paid media predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017. Google has been losing market share for a couple of years now.

Advertisers 119

Advertisers Advertising Law Branding 119

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Content Marketing Lead Generation 5.

User-Generated 81

User-Generated Marketing Marketers Advertisers 81

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans.

Gen Z 131

Gen Z Branding Advertising Advertisers 131

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Businesses Grow

MAY 5, 2025

“Because I wrote three blog posts in 2017 and nothing happened.” Creating content that leads to a powerful personal brand is the long game. I teach a Personal Branding Master Class and I repeat over and over that “consistency is more important than genius.” ” I asked him why. Need a keynote speaker?

Transform 74

Transform CMO Price Education 74

Neil Patel

APRIL 1, 2021

That doesn’t mean solely cryptocurrencies like Bitcoin, Ethereum, and the slew of other cryptos being peddled on the crypto market. Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene.

Branding 125

Branding Real Estate Millennials Fashion 125

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition.

Communications 139

Communications Branding User-Generated Customer loyalty 139

Martech

MAY 23, 2022

For marketers this is one more challenge when it comes to earning customers’ trust. Get the daily newsletter digital marketers rely on. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% from 2017. from 2017. Processing.Please wait. See terms.

Branding 120

Branding Social Media Marketing Education Digital Marketing 120

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 137

Branding Health Advertisers Advertising 137

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media. How do you recover?

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Jeff Bullas

NOVEMBER 22, 2022

One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure. We were tasked with helping MonkeyLeague break into the hyper-competitive NFT market and sell monkey NFTs in a Play-To-Earn soccer game. The NFT market is arguably one of the toughest to crack in the world.

Product 278

Product Customer Branding Marketers 278

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. AI marketing software also helps with rewriting content and applying a consistent tone of voice.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Branding 111

Branding Education Promotion Retail 111

Set Up

JANUARY 30, 2025

Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Remember the infamous Pepsi ad in 2017 that led to endless criticism and backlash?

Shopper Market 59

Shopper Market Shoppers Communications Marketing 59

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Competition is fierce out there for brands and creators. use YouTube.

Advertising 145

Advertising Advertisers Marketing Millennials 145

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Some brands are super-cheeky on social media.

Branding 145

Branding User-Generated Law Shipping 145

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 131

Branding Food Communications Customer 131

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective.

Marketing 134

Marketing Marketers Global Marketing Advertising 134

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. However, B2B brands that master video gain a significant advantage.

Branding 99

Branding B2C Education eCommerce 99

Hootsuite

SEPTEMBER 22, 2020

This article explains: What Twitter verification means and why it’s important for marketers. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. Yet even the most meticulous brands more often than not find errors within their datasets. These systems help marketers aggregate internal, partner, and open data into a central repository. ” How to improve marketing ROI with clean data. . Automating the processes.

Marketing Automation Platform 140

Marketing Automation Platform Marketing Marketers New Technology 140

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

User-Generated 134

User-Generated Retail Price Marketers 134

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. How Content Marketing Evolved in the Past Decade. As you can assume, it's well worth understanding. Social media rose.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. Pinterest rates as the 10th most relevant brand in the U.S. contenupgrade].

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. We surveyed over 300 social media marketers in the United States and got the answer. Keep this in mind as you review the information and see how that is applicable to your brand. 27% of marketers surveyed say 6 p.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Search Engine Land

OCTOBER 4, 2024

Most of the impact was on branded terms, indirectly impacting the reduction in PPC branded spend. 10, 2017, it had a shockingly quiet impact. Get the newsletter search marketers rely on. Here is the example on desktop: In addition to the drop in organic traffic, the homepage lost 97% of its keyword rankings on desktop.

SEO 90

SEO Promotion Advertising Advertisers 90