Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 144

Branding Transform Fashion Promotion 144

Buffer Marketing

FEBRUARY 18, 2025

Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. Networking lounges and interactive sessions provide opportunities to meet brand partners and other creators. Niche workshops on platform-specific tactics like TikTok growth, Instagram Reels, and LinkedIn personal branding.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Jeff Bullas

NOVEMBER 22, 2022

The user experience is so important because it is the gateway between person and product. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers. One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure.

Product 278

Product Customer Branding Marketing 278

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. That helped her products appear more often and higher up in searches.

Gen Z 138

Gen Z Branding Marketing Marketers 138

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. For example, you could create a custom GPT to edit written content to reflect your brand voice. Like this: As a Google app, Gemini is integrated with many Google products. Use a friendly, upbeat tone of voice.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 140

Communications Branding User-Generated Customer loyalty 140

Spiralytics

JANUARY 26, 2023

Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. Working with influencers can be a risky move, especially when brands are not familiar with the dos and don’ts of influencer marketing.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Why Are Non-Fungible Tokens (NFTs) Important to Brands? What does this have to with your brand and marketing strategy ?

Branding 125

Branding Real Estate Millennials Fashion 125

Hootsuite

APRIL 17, 2020

Two-thirds of consumers prefer to use messaging apps to connect with brands. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence. Some brands are using Facebook Messenger to drive loyalty and sales. If you want to set your brand apart, this is a prime opportunity.

Branding 145

Branding Advertisers Advertising Place 145

Martech

MAY 23, 2022

customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% from 2017. Marketers know that customer trust is everything when it comes to brand success. It is no longer enough that they trust your product or service. See terms. Let us know!

Branding 120

Branding Social Media Marketing Education Digital Marketing 120

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

Branding 112

Branding Education Promotion Retail 112

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. Always on content marketing works ever better, especially when trying to grow your brand. Differentiate your new brand voice from your previous one. For more than a century, Coca-Cola’s flagship cola has led its branding. Every week.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 138

Branding Health Advertisers Advertising 138

Buffer Marketing

AUGUST 10, 2022

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media. How do you recover?

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Sprout Social

AUGUST 3, 2022

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. When you’re doing it on behalf of a brand, it can feel even more stressful.

Branding 132

Branding Food Communications Customer 132

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. It helps you build brand awareness, attract potential buyers, and feature in posts by top creators in your industry.

PR 40

PR Branding Whitepaper Thought Leadership 40

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. Video: The secret weapon for brand differentiation and growth Video is a powerful medium because it leverages human-to-human connection. What I find most interesting about brand building with video is how long top-funnel engagement can last.

Branding 99

Branding B2C Education eCommerce 99

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Hubspot Marketing

NOVEMBER 6, 2024

Influencers have a special way of connecting with their audiences, and when they showcase your brand, you expand your reach to a larger audience. Influencers that share our brand values are partnered with us, and together we develop giveaway campaigns or offer special discount codes to their audience.

User-Generated 80

User-Generated Marketing Marketers Advertisers 80

Hootsuite

SEPTEMBER 8, 2020

Every brand, publication, and website needs a good style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). Some brands are super-cheeky on social media.

Branding 145

Branding User-Generated Law Shipping 145

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. If your brand wants to participate in a trend, time is of the essence.

Gen Z 107

Gen Z Food Fashion Millennials 107

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 114

Management Branding Advertisers Advertising 114

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Hubspot Marketing

FEBRUARY 12, 2019

Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. The top ten YouTubers earned 42% more revenue in 2018 compared to 2017.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Rock Content

JULY 30, 2020

For example, it is estimated that video content will be responsible for more than 82% of consumer traffic on the internet, which indicates a 15-fold increase when compared to 2017. It is possible to develop it as an introduction to your company, educate the consumer on the subject, or simply serve as a tutorial for using a product.

Product 114

Product User-Generated Transform Digital Marketing 114

Hubspot Marketing

APRIL 26, 2019

Consumers share the products they love -- a lot! Our study found that over half of consumers tell friends and family about their favorite products at least once a week or more. You might be wondering -- how do people find out about products or services to begin with? Videos and your website are both crucial for brand engagement.

Gen Z 145

Gen Z Millennials Product Customer 145

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

Branding 98

Branding PR Law Energy 98

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Sounds like a dream, right?

Product 131

Product Branding Place Marketing Strategy 131

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 134

User-Generated Retail Price Marketing 134

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Sprout Social

FEBRUARY 11, 2020

The biggest recent change to the algorithm happened in 2017 with the introduction of the relevance model, and replacing “While You Were Away” with “In Case You Missed It”. This feature is why the new Twitter algorithm is crucial for brands. Posting poor quality content is a sure way to lose followers and hurt your brand.

Analytics 145

Analytics Branding Advertisers Advertising 145

The CMO Survey

AUGUST 28, 2019

of marketing leaders are unlikely to use their brands to take a stance on politically-charged issues, this percentage is trending down from the 82.6% of marketing budgets in 2017 to the current 7.2%. 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020.

CMO 130

CMO New Technology B2C Analytics 130