Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. But that's easier said than done.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google Rolls Out Shopper App For iPhone 2011: Shopper allowed users to search for products by voice, with the camera, via barcode scan or by text entry. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). One of the trickiest parts of a successful Black Friday social media strategy will be for your brand to stand out in the sea of other brands clambering for buyer attention.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Adobe Experience Cloud Blog

APRIL 23, 2018

It’s no longer a question of should your business be on Instagram, but rather, how do you make your brand stand out from all the rest? In this new digital world, you may wonder whether there are any effective ways to make your brand stand out from the pack. My company, Later, keeps our brand in mind with everything we do.

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Buffer Marketing

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

User-Generated 134

User-Generated Retail Price Marketers 134

Econsultancy

MARCH 11, 2022

Pre-pandemic, you could argue this wasn’t a problem – shoppers could gain the best of both worlds. Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023.

Retail 75

Retail Shoppers Branding Transform 75

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. Ecommerce has transformed the retail landscape.

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Timberland stands out as a helpful brand by offering customers a fun and useful alternative. Image courtesy of SephoraVirtualArtist.com. AMC Theatres.

Shoppers 145

Shoppers Marketers Marketing Food 145

Hubspot Marketing

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's also important to note that media planning isn't solely for advertising , it's for any media a brand puts out there.

Shoppers 139

Shoppers User-Generated Health Advertising 139

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Having customers talk about positive experiences with your brand on social media can be powerful.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Adobe Experience Cloud Blog

JULY 20, 2017

In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience. For clear message match, every landing page should: Reflect the branding of the advertisement. Your logo and brand colors should be displayed prominently.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Marketing Insider Group

OCTOBER 9, 2013

At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Transform 111

Transform Millennials Shoppers Management 111

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

SMA Marketing

JUNE 2, 2022

For a majority of your customers, your website is typically the first place they come in contact with your brand. In a study done by MineWhat.com , they found that: 81% of shoppers conduct online research before they make a purchase. Today's shoppers are looking for more than just the best price, they also want a great user experience.

Shoppers 98

Shoppers SEO Price Place 98

Rock Content

SEPTEMBER 24, 2015

There are no signs that this demand will diminish anytime soon –a report from Cisco projects that, by 2017, video traffic will account for 69 percent of all internet use. About 64 percent of brand marketers surveyed recently by Nielsen said video will dominate their future strategies, and it’s easy to understand why.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Hubspot Marketing

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. Internet Marketing to Cultivate Brand Loyalists. To attract new customers, you also need to maintain a powerful SEO presence.

Marketers 145

Marketers Marketing SEO CRM 145

Marketing Insider Group

JULY 15, 2015

Customer experience is your customer’s perceptions of his or her relationship with your brand. These perceptions result from the collection of their interactions with your brand’s touch points during the customer lifecycle. Shoppers use an average of 10.4 It’s part of their brand experience – both with you and their community.

Customer 110

Customer Customer Journey Education Retail 110

Martech

APRIL 21, 2022

That doesn’t help so much with brand new customers, but Inkbox and Crossing Minds figured out how to kickstart the process. ” Up next, they’ll be using on-site behavior to create dedicated emails for re-targeting shoppers 30 or 60 days “down the road.” .” Starting off with a quiz.

Customer 112

Customer Shoppers User-Generated Product 112

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. Of course, the call to “get with the times” doesn’t just apply to digital brand interactions. Investing in automation.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Hootsuite

OCTOBER 19, 2023

As one of the biggest shopping days of the year, it’s no surprise brands are pulling out all the stops to capture customer attention. These Black Friday social media post ideas will help you drive sales and create buzz around your brand. IKEA taps into brand humor IKEA has great brand recognition.

Shoppers 123

Shoppers Fashion Promotion User-Generated 123

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO PR User-Generated 40

Search Engine Land

SEPTEMBER 11, 2023

Organic traffic performance of established publications vs. newer, smaller publishers While tracking the performance of media companies doing affiliate marketing, I started seeing traffic declines for established brands. Specifically, keep an eye on the years 2017 and 2021, as these were pivotal periods when significant changes occurred.

Affiliate Marketing 132

Affiliate Marketing Marketers Marketing SEO 132

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. What will our social media ad trends guide cover?

Advertisers 98

Advertisers Advertising Entertainment Influencer Marketing 98

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. If you’re trying to decide between a shirt from two different brands, you can feel the quality of them and try them on to see which fits better. So why are testimonials so effective?

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Bannerflow

AUGUST 17, 2021

Fuelled by the pandemic, hundreds of thousands of shoppers across the globe have turned to online shopping. It’s why some of the biggest brands on the planet are levelling up their e-commerce marketing campaigns and doubling-down on online e-commerce advertising. Patagonia is a brand centred around purpose.

Advertisers 98

Advertisers Advertising Retail Shoppers 98

Hubspot Marketing

OCTOBER 10, 2018

As of the end of 2017, 187 million people used Snapchat daily. These digital trial runs make sampling significantly easier and faster for shoppers, which can lead to more sales. Many popular brands used AR in public spaces to delight viewers and grab their attention. And that's just Snapchat. That's a lot of augmented reality.

Transform 145

Transform User-Generated Entertainment Retail 145

Rock Content

JULY 17, 2020

Research shows that mandatory spending has increased between 2010 and 2017. Here, it’s pushing shoppers away. Surely you can—and should—work on building a strong brand , growing a highly engaged customer base, making data-driven pricing decisions, and improving the perceived quality of your product. Know market prices.

Price 72

Price Shoppers Retail Product 72

Welcome Software

DECEMBER 5, 2022

Pivoting to digital In the last few years, brands have had to move away from the traditional brick and mortar experience of in-store sales, pivoting to online retail as their customers spent less time on the high street, with 17,219 chain stores closing in Britain in 2021. In 2018, only 10% of luxury purchases were made online.

eCommerce 40

eCommerce Branding Shoppers Retail 40

Welcome Software

DECEMBER 5, 2022

In the last few years, brands have had to move away from the traditional brick and mortar experience of in-store sales, pivoting to online retail as their customers spent less time on the high street, with 17,219 chain stores closing in Britain in 2021. Pivoting to digital. In 2018, only 10% of luxury purchases were made online.

eCommerce 40

eCommerce Branding Shoppers Retail 40

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Econsultancy

JANUARY 25, 2022

New Retail is a term coined by Alibaba’s Jack Ma in 2017 to describe his vision of the future of shopping: the integration of online and offline, along with logistics and data, into a single value chain. The app is also required for in-store collection, as it generates the QR code that shoppers scan to pick up their order.

Retail 53

Retail Logistics Shoppers Food 53

Bannerflow

SEPTEMBER 3, 2018

From e-commerce, to travel and entertainment, making sure your brand’s ad campaigns are ready is a priority. billion alone in 2017. More than 40% of the brands taking part this year came from outside China, according eMarketer research. And for brands, taking advantage of this key shopping date is an absolute must.

Advertising 66

Advertising Advertisers Retail Shoppers 66

Moz

OCTOBER 15, 2019

People were finding, choosing, and building relationships online not just with the national brand, but with local shops, services and restaurants, often making choices in advance and showing up merely to purchase the products or services they want. It’s defining those roles that can make or break the brand in the new consumer environment.

Direct Mail 48

Direct Mail Shoppers Marketers Marketing 48

Unbounce

NOVEMBER 27, 2023

Ecommerce shoppers are no different. This not only helps maintain your brand standards but also improves the overall user experience. If you’re a shopper who also values sustainable products and businesses, this deliberate decision to put Bellroy’s sustainability values on equal footing with its product catalog is a strong hook.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Power Digital Marketing

MARCH 12, 2019

consumers made purchases from Amazon in 2017 – half of which are Amazon Prime subscribers. At this point, if your brand store goods are not available on the Amazon platform , you are missing out on more than 1.5 This is helpful for promoting your overall brand store to consumers versus selling an individual product.

eCommerce 40

eCommerce Logistics Marketers Marketing 40