Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? Post a countdown on Instagram Stories.

Promotion 111

Promotion User-Generated Price Energy 111

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. TikTok has also been promoting this side of the platform specifically through its annual TikTok book awards.

Gen Z 107

Gen Z Food Fashion Millennials 107

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 126

Promotion eCommerce SEO Affiliate Marketing 126

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. Another way I drive more direct conversions is by inserting “ads” for my products and freebies into my videos.

SEO 89

SEO Thought Leadership Place Marketing Strategy 89

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Sprout Social

MAY 3, 2017

With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. We’ve never had more ways to promote a product. Of course, being too promotional will also make your brand unattractive. There is not a more versatile piece of clothing."

PR 109

PR Influencer Marketing Promotion Management 109

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. We promote all our blog posts to social media using the zero-click content strategy. My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.

Thought Leadership 106

Thought Leadership SEO Communications Place 106

Sprout Social

JANUARY 23, 2017

A photo posted by Wahl Professional (USA) (@wahlpro) on Jan 17, 2017 at 5:43am PST. Whether it’s to drive traffic to your blog, spread the word about a new product or just to bring awareness to your brand. Let’s say you’re trying to build up some anticipation around a new product you’re about to release.

Social Media Marketing 112

Social Media Marketing Entertainment Promotion Branding 112

Hubspot Marketing

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. One of the funniest spoofs that earned a spot in all the major roundups this year was Logitech’s fake Business Speak Detection product video. Old Spice : Paper Blazer Ad.

PR 145

PR Law Fashion Price 145

Hootsuite

MARCH 2, 2020

Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. Businesses with a product catalog can request to try it. Why does this matter?

Marketing 145

Marketing Marketers Advertisers Advertising 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. Superlist is a productivity app that helps teams and individuals change the way they work. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Best Website Designs from 2022.

Place 145

Place Promotion Transform Product 145

Sprout Social

SEPTEMBER 29, 2020

Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Dunkin’ (@dunkindonuts) June 2, 2017.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Adobe Experience Cloud Blog

MAY 10, 2019

Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart. This shows that the product is already popular among users. You can’t stop them from doing this. Segmenting your users.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 145

Fashion Branding Food B2C 145

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Choose Great Products in a Profitable Niche.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Hubspot Marketing

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Image Source. Video made a push.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

AUGUST 7, 2018

96% of users regularly research products on the channel, while 87% buy the items they see. Remember that users see promoted pins (we’ll come back to those) based on what they’ve liked and followed in the past. However in 2017, the platform announced the Pinterest Taste Graph. You need to link to real product pages.

Branding 111

Branding Price Promotion Food 111

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Likewise, relevance to personal interests is 1.6x And maybe include a killer CTA ).

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Sprout Social

APRIL 18, 2017

Check out our new product at this yourwebsitehere.”. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017.

Branding 111

Branding Social Media Marketing Management Place 111

Hootsuite

JANUARY 13, 2020

Augmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. Save time and look professional while promoting your brand in style. However, branded or promotional posts will not show here. It’s not just for self-promotion. Tiffany and Co.

User-Generated 145

User-Generated Promotion Branding Customer 145

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. Does it name specific products? “Why would they do that? Still, winning an actual Stackie Award is a fun feather to put in your cap. Not required, but nice.)

New Technology 63

New Technology Education Promotion Management 63

Sprout Social

APRIL 29, 2020

Promote before you broadcast. While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. The good news is Facebook lets you target certain events and groups with your promotions. Use other channels to promote.

User-Generated 145

User-Generated Promotion Thought Leadership Branding 145

Adobe Experience Cloud Blog

DECEMBER 8, 2016

A great example is “ Chewbacca Mom ” and her live product review of a Kohl’s Chewbacca mask. Within weeks, millions of people saw an average, middle-class mom praise Kohl’s return policy…and product. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertisers 127

Adobe Experience Cloud Blog

AUGUST 21, 2018

They are also used on social media to promote offers and highlight new product lines: Your moves might be questionable but your outfit definitely isn’t. Boden (@Bodenclothing) November 25, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Instagram is gearing up to enable platform-wide ecommerce through small and large online retailers alike, and further empower advertisers to promote and sell their products on the app. So why bring them up now? Get the Basics Right.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Key Takeaways : Keep the campaign message simple Turn around your product’s limitations into a campaign 2.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Hubspot Marketing

MARCH 6, 2017

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. We are going to answer the following questions and provide marketing tips about promoting your small business: How can I make a website? Do-It-Yourself Tools.

Inbound Marketing 145

Inbound Marketing SEO Marketing Marketers 145

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat.

Advertising 145

Advertising Advertisers User-Generated Promotion 145