illumin

JUNE 24, 2025

Admins can now pay to promote their Channels in search results, much like App Store ads, and can offer paid monthly subscriptions for access to exclusive content. Promoted Channels : Users can also discover new and relevant channels more easily through the directory, as channel admins can now boost their visibility for the first time.

Advertisers

Search Engine Land

OCTOBER 4, 2024

The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. 10, 2017, it had a shockingly quiet impact. Leveraging banners at the top and bottom Here is an example of Samsung’s promotional ad banner: 4.

SEO

Use Insider

JANUARY 3, 2025

Appboy rebranded to Braze in 2017 and went public in 2021. Messaging channels: You can send personalized product promotions, price drop and back-in-stock alerts, event reminders, and much more across SMS , WhatsApp, Facebook Messenger, and others. The company started with a strong focus on SMS and push notifications.

Customer Journey

Buffer Marketing

FEBRUARY 4, 2025

They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. Instagram's algorithm won’t promote content from other apps. Take advantage of creative features and tools As you'll have seen above, Instagram has tons of fun story features.

Analytics

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. Brands should capitalize on these opportunities, advertising and promoting across channels from connected television to social media but thats not enough. Rising value of sports broadcasting rights The annual value of U.S.

Advertisers

SocialPilot

JULY 28, 2025

Case Study: Kendall Jenner’s Pepsi Ad (2017) – A PR Horror Story Pepsi launched its “Live for Now” campaign with a commercial featuring Kendall Jenner. In the ad, Jenner interrupts a protest to hand a Pepsi to a police officer, supposedly to promote peace and unity. times faster than their competitors.

Management

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that?

New Technology

Adobe Experience Cloud Blog

JANUARY 6, 2017

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

Social Media Marketing

Hubspot Marketing

JANUARY 13, 2017

And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.

Millennials

Hubspot Marketing

JULY 21, 2023

Product Videos for Marketing How to Create Product Videos 10 Promotional Product Videos That Make You Want to Buy What is a product video? 10 Promotional Product Videos That Make You Want to Buy 1. Editor's note: This post was originally published in October 2017 and has been updated for comprehensiveness.

Product

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? Post a countdown on Instagram Stories.

Promotion

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad.

Customer loyalty

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. Altogether I've been using the platform for 6+ years to create and promote content. What is Medium?

Promotion

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions. What Can You Do?

Inbound Marketing

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

Thought Leadership

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? Who needs to be involved in the planning/promotion process? Promotion: How much lead time will we need to “get the word out” about our event? Develop a Comprehensive Promotion Strategy. User Group Meetings. Executive Networking Dinners.

Thought Leadership

Hubspot Marketing

MAY 15, 2017

Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. May 9, 2017. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. Posts with images, for example, see 2.3X Source: Buffer.

Copywriting

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C

Adobe Experience Cloud Blog

AUGUST 21, 2018

They are also used on social media to promote offers and highlight new product lines: Your moves might be questionable but your outfit definitely isn’t. Boden (@Bodenclothing) November 25, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. Adult Swim.

Thought Leadership

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. This one is super important: M ake sure you’re promoting things your audience wants.

Affiliate Marketing

Hubspot Marketing

MAY 7, 2018

To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker. In 2017, Rough Guides, a renowned travel guidebook, named Scotland the most beautiful country in the world. Johnnie Walker : Jane Walker.

PR

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. According to Statista , global mobile data traffic in 2022 will be seven times larger than it was in 2017. Content marketing is trending towards audience enrichment as opposed to product promotion. Image Source.

Content Marketing

Sprout Social

OCTOBER 23, 2018

Make this pin the best promotion you’re running. Create different promotions for different audience types. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Use social automation.

Shoppers

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition

Adobe Experience Cloud Blog

APRIL 27, 2017

Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. And that wraps Marketing Nation Summit 2017! Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

Content Marketing

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers

Sprout Social

SEPTEMBER 29, 2020

Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Creating a branded geofilter can cost between $5 and $5,000 depending on how widely you want to promote the filter. Dunkin’ (@dunkindonuts) June 2, 2017.

Gen Z

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Instagram is gearing up to enable platform-wide ecommerce through small and large online retailers alike, and further empower advertisers to promote and sell their products on the app. So why bring them up now? Get the Basics Right.

User-Generated

Hootsuite

JANUARY 13, 2020

Augmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. Save time and look professional while promoting your brand in style. However, branded or promotional posts will not show here. It’s not just for self-promotion.

User-Generated

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Best Website Designs from 2017. Award: Site of the Year (2017), Awwwards. Award: Best Cultural Blog/Website, 2017 Webby Awards.

Place

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2017, some big changes included weighing reactions (i.e., Facebook itself is doing its part to promote the feature with a redesigned Groups tab that shows new activity. organic posts with content identical to ads.).

Real Estate

Hootsuite

MARCH 2, 2020

Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. According to a 2017 Pinterest study , storytelling and how-to’s are the most popular video formats. Meanwhile, a more recent study found that people watch Promoted Videos 32% longer when a storyline is developed over time.

Marketers

Sprout Social

APRIL 29, 2020

Promote before you broadcast. While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. The good news is Facebook lets you target certain events and groups with your promotions. Use other channels to promote.

User-Generated

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. Promote awareness with a branded game. WeChat usage stats. Mini Programs.

Transform

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership