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How to turn marketing measurement into a growth lever – lessons from Waitrose

The Drum

In 2018, Waitrose digital marketing was aimed solely at driving a sale on Waitrose.com. Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance.

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Report: U.S. considering forcing a Google breakup

Martech

They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Although Bloomberg called it “AdWords.” Why we care.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

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Contentstack acquires CDP Lytics

Martech

It took Contentstack a little longer to join the party, but it was founded in 2018, making it considerably younger than Acquia, Sitecore and Optimizely. The pattern was high-profile DXPs with CMS and other components filling out their platforms with customer data management.

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Research: Marketing Tech Is Broken. Here’s How to Fix It

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Research: Marketing Tech Is Broken.

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Report: U.S. considering forcing a Google breakup

Search Engine Land

” They clearly didn’t get the memo that AdWords ceased to exist in 2018 ). Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. Although Bloomberg called it “AdWords.” Why we care.

Law 119
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Shein Revenue and Usage Stats

Backlinko

billion 2018 $1.99 million 2018 59.06 Analysts forecast that Shein’s revenue will hit $50 billion in 2024. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2019 $3.15 billion 2020 $9.81 billion 2021 $15.7 billion 2022 $22.7 billion 2023 $32.2 million 2016 10.23

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