Content Marketing Institute

MAY 30, 2018

Yet 72% of respondents to our 2018 Content Management & Strategy Survey say their organization is challenged with managing their content strategically. The surveyed marketers say their organization’s top strategic content management challenges in 2018 include: Enough staff skilled in content strategy (61%).

Management 111

Management Content Marketing Education Product 111

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 110

Content Marketing Marketers Marketing B2C 110

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time. You asked, we listened. pic.twitter.com/7aWiilabBB. The problem?

Health 142

Health Food Acquisition Marketing Digital Marketing 142

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. It’s a lively mix of team building, innovation, excellence, humility, and results.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Hubspot Marketing

APRIL 25, 2024

Researchers in 2018 found the effect still holds true today. But some smart marketers would disagree. One study from the 2011 Journal of Marketing Research looked at soup sales at American grocery stores. Adding an expensive premium decoy makes your standard option seem more appealing.

Price 139

Price Promotion Market Research Product 139

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

The GDPR, CCPA, and What Marketers Must Consider. Effective as of May 25, 2018, the General Data Protection Regulation (GDPR) affects every resident of the EU and has a profound impact on how companies worldwide record and manage data. Find out which users are more likely to disregard emails or unsubscribe from communication.

Branding 134

Branding Thought Leadership Law Communications 134

Sprout Social

JULY 30, 2018

. — Rachel (@SimplyRach_) July 26, 2018. — Jel (@JelianMercado) February 16, 2018. This will show you how to adjust your strategy and give you unique market research about your likely buyer. …as well as the not-so-favorable ones.

User-Generated 101

User-Generated Market Research Branding Product 101

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . How affordable is digital marketing compared to traditional marketing methods?

Digital Marketing 176

Digital Marketing Traditional Marketing Social Media Marketing Marketers 176

Sprout Social

JANUARY 14, 2020

Unlike the character-count restraints often associated with social content creation, content marketing offers an outlet for every marketer’s creative proclivity. And like social, the field of content marketing is growing: A study by Conductor found that there was a 112% increase in content marketing job openings from 2018 to 2019.

Management 143

Management Transform Communications Market Trends 143

Content Marketing Institute

JUNE 26, 2018

Julie’s Park Café & Hotel in Door County, Wisconsin, uses its TripAdvisor reviews on its site: Another Door County hotel, the Bay Shore Inn, uses its TripAdvisor recognition, an instant stamp of approval, on its site: HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research].

Law 111

Law B2C Content Marketing Market Research 111

Neil Patel

AUGUST 10, 2021

Any good marketing starts with research. For this reason, marketing shouldn’t just be an afterthought. If you fail in your market research, then you may find you’re writing a book that nobody wants to read. Understanding what works and what doesn’t in your genre is important information for your market research.

Marketers 145

Marketers Marketing Market Research User-Generated 145

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable.

Transform 127

Transform CMO Education CRM 127

Content Marketing Institute

APRIL 25, 2018

Its State of Marketing report landing page uncovers key takeaways from the research – and the gated content bundles the report with documents and templates that align with these ideas: personas, a marketing plan, and a content plan. Publish your research on SlideShare. Check out CMI’s annual B2B and B2C research.

PR 109

PR B2C Promotion Health 109

Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Trader Joe’s.

Non-Profit 145

Non-Profit Retail Food Price 145

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. The importance of commitment.

Content Marketing 104

Content Marketing Transform Marketers Marketing 104

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions.

Manufacturing 111

Manufacturing Content Marketing Marketers Marketing 111

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2%

Customer 134

Customer Thought Leadership Marketers Marketing 134

Martech

SEPTEMBER 13, 2021

We asked Michael Gigante, Senior Market Research Analyst at the business software review site G2, how he sees that category developing. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. Sales intelligence as a category. Closed deals and increased ROI.

Customer 120

Customer Branding Millennials User-Generated 120

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018. Click To Tweet. Love your speakers.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

The CMO Survey

OCTOBER 8, 2018

Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets. for-profit companies on marketing spending. CMO Survey respondents, 95.3%

CMO 100

CMO B2C Transform Marketers 100

Content Marketing Institute

JANUARY 28, 2019

As I noted in my last post , in 2018 my team – the consulting and education group – worked directly with more than 30 of the Fortune 500. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world.

Whitepaper 110

Whitepaper B2C Communications Marketers 110

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 145

Global Marketing Marketing Strategy Marketers Marketing 145

Content Marketing Institute

APRIL 4, 2018

Maybe you’re curious about using marketing data, but deep marketing analytics is a step beyond what you’re interested in? The use case nearest to my heart is publishing data as content marketing. Research can take many forms. WSJ Graphics (@WSJGraphics) April 1, 2018. WSJ Graphics (@WSJGraphics) March 20, 2018.

Marketers 111

Marketers Marketing Thought Leadership User-Generated 111

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. Be inspired and learn the inside story from successful marketing leaders from the main stage and dozens of breakout rooms at Content Marketing World 2018 this September in Cleveland, Ohio.

Branding 110

Branding Inbound Marketing Content Marketing Social Media Marketing 110

Search Engine Land

MARCH 4, 2024

The European Union adopted the General Data Protection Regulation (GDPR) almost six years ago in 2018. Google and regulatory bodies are responding by implementing security measures of their own: Google will eventually remove cookie tracking (user-level browser tracking) in favor of a Privacy Sandbox solution.

Traditional Marketing 115

Traditional Marketing Marketers Marketing Digital Marketing 115

Hubspot Marketing

OCTOBER 27, 2022

Do you want to target a new group of people or expand your current target market? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience. Do some market research to discover which platforms your buyers are on, and mold your content to their expectations.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

MAY 4, 2018

Alignment empowers marketers to build a better business case for content marketing. Consider: 61% of those with high alignment expected their content marketing budget to increase in 2018 (versus only 35% of those with low alignment).

Content Marketing 109

Content Marketing Whitepaper Marketers Marketing 109

Search Engine Land

JANUARY 15, 2023

2019: A law passed in 2018 mandated that search engine results be filtered through the federal state information system (FGIS). 2018: Jurado was drawn in a powerful pose against a backdrop inspired by the film “High Noon.”. Vizu Seeking To ‘Democratize’ Market Research.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Content Marketing Institute

OCTOBER 22, 2017

Want more stats to support your content marketing strategy (or to inform potential improvements), check out CMI’s latest research. Subscribe today and be alerted when the 2018 B2C content marketing research is released later this year. Cover image by Joseph Kalinowski/Content Marketing Institute.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Zumvu

AUGUST 3, 2021

Market Research shows that Extended Reality (XR) will reach a market size of $209 billion by 2022, up from only $27 billion in 2018. The digital ecosystem is evolving and expanding each day significantly.

Market Research 52

Market Research Marketers Marketing 52

Content Marketing Institute

DECEMBER 3, 2018

It needs to be unified with these strategies: Precise audience targeting via market research (the reasons why you’re creating content). HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: The No-Fail Formula for Creating Killer Webinar Content. Keep them clicking.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketers 111

Neil Patel

MARCH 31, 2021

Back in 2007 (three years before AdChoices was born), market research firm Yankelovich estimated the average city resident saw 5,000 ads every single day, and it’s probably safe to assume that number has grown significantly since then. By 2018, awareness of the program had reached almost 34 percent.

Advertisers 124

Advertisers Advertising User-Generated Place 124

Rock Content

OCTOBER 6, 2020

Once you have done research internally, look out for potential market segments that are buying from your competitors. You can gather this information via surveys, focus groups, and market research to arrive at a decision or support your new position. Rethink your virtual brand assets. These could include: a.

Energy 85

Energy Food Market Research Market Segmentation 85

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? No one post can provide all relevant tools in the space. Sign up now.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause.

Food 145

Food Branding Place Product 145

Hootsuite

DECEMBER 7, 2022

— Elon Musk (@elonmusk) September 17, 2018. This could help you market your business, but it’s even helpful earlier in the product development phase. Research specific locations. Twitter advanced search is an excellent tool to do market research. The real Elon Musk even replied to it! My head is spinning.

Place 140

Place Social Media Marketing Management Product 140