Remove 2018 Remove Marketers Remove Promotion
article thumbnail

Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

article thumbnail

How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Marketers know this, as seen in last month’s IAB data, which said 94% of advertisers were concerned tariffs would reduce their advertising budgets. Before today, predictions for U.S. over 2024 to between $5.42

Retail 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. What social media does Gen X use?

article thumbnail

Lessons learned from martech wins

Martech

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. If that’s not marketing technology in action, I don’t know what is. I still think about it today. They argued that best practices can be lazy.

article thumbnail

How to Utilize the Power of Gmail’s Promotions Tab

Litmus

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. And how should marketers work with it?

Promotion 108
article thumbnail

WhatsApp advertising is officially happening

illumin

Admins can now pay to promote their Channels in search results, much like App Store ads, and can offer paid monthly subscriptions for access to exclusive content. Promoted Channels : Users can also discover new and relevant channels more easily through the directory, as channel admins can now boost their visibility for the first time.

article thumbnail

20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 125