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How Gen Z uses social media and what that means for brands

Sprout Social

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z 99
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3 steps to increase your martech budget

Martech

Newsletter platforms : Deliverability , IP reputation management, bounce rate optimization and blacklist prevention. Transactional systems : Scalability, managing large volumes of time-sensitive emails. Source: MartechTribe, 2019-2024 Companies must balance these agendas, recognizing that both are essential.

Transform 119
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

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Contentstack acquires CDP Lytics

Martech

Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. In December 2019, Acquia acquired AgilOne. The pattern was high-profile DXPs with CMS and other components filling out their platforms with customer data management. In March 2021, Optimizely acquired Zaius.

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How social listening increases customer advocacy: 6 examples

Hootsuite

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 112
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The service model evolving around CDPs

Martech

In 2019, Craig Howard said, “CDP is not a thing. Given this no-man’s land of professional support, CDP vendors built large service organizations with technical consultants, marketing operations professionals, account managers, customer success professionals and more. Brands need help sorting through the confusion.

Analytics 117
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Sprout Social enhances review management capabilities with Yelp integration

Sprout Social

Today, Sprout Social , an industry-leading provider of cloud-based social media management software, announced the addition of Yelp to its review management capabilities. We are thrilled to bring this integration to market and provide an even more robust review management offering to businesses of all sizes.”.