Litmus

MARCH 8, 2016

“How will email marketing change by the end of the decade?”. That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Enjoy this peek at the future of email marketing! Eric Stahl , Senior Vice President of Product Marketing, Salesforce Marketing Cloud, predicts….

Email Marketing

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Social Media Marketing

Buffer Marketing

APRIL 14, 2022

Dubbed the TikTok Clone , Instagram Reels were released in 2020 and consist of short videos up to one minute long. How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services.

Food

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. While the overall influencer marketing industry was pegged at ~$9.7B

Direct Mail

Martech

OCTOBER 26, 2022

It launched a CDP , to be known as 360 Audiences in 2020. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud. Now Salesforce is dreaming of Genie. Getting clearer on Genie.

CRM

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. More than one-third of the survey respondents above have purchased a product directly from Facebook.

Gen Z

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Benefits of agile marketing. Below are ways in which agile marketing increases employee productivity, conversions, and ultimately sales. Check out 8 reasons why you should adopt it in 2020: Enables Better Internal Communication . Enhances Productivity .

Transform

Sprout Social

FEBRUARY 20, 2020

When Sprout’s own social team began expanding their listening strategy, Social Media Manager Rachael Samuels set up interviews with key partners like the corporate sales and customer success directors and product marketing managers. . “We — G2 (@G2dotcom) February 3, 2020. Product and R&D. Improve products.

User-Generated

Sprout Social

OCTOBER 6, 2020

JobOpening #Marketing [link]. — Sprout Social (@SproutSocial) September 10, 2020. A post shared by Sprout Social (@sproutsocial) on Sep 10, 2020 at 12:57pm PDT. A post shared by Sprout Social (@sproutsocial) on Mar 2, 2020 at 12:53pm PST. Eric Pettit Senior Director of Product Marketing at Glassdoor.

Branding

Martech

JULY 12, 2021

But that changed in 2020, right? We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers

Martech

JULY 19, 2022

Because marketers execute a wide range of projects that need to cover an increasing number of marketing channels, vendors are creating market-centric systems. Project management and work management tools geared to marketers include Acquia, Smartsheet, Aprimo and Wrike.

Management

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference.

Customer

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. ” How Sony Interactive Entertainment built a winning marketing data strategy.

Entertainment

Martech

OCTOBER 6, 2022

In times of recession, or at the height of the pandemic in 2020, companies should embrace their most loyal customers. asks Alex Dal Canto, senior director of product marketing, Acquia. Maintaining a focus on loyal customers is also important in adopting and implementing a CDP.

Customer

Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

Search Marketers

Martech

JULY 13, 2021

But that changed in 2020, right? “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. Driscoll’s pandemic-driven pivot. Think about shopping for fresh produce.

Shopper Market

Martech

OCTOBER 29, 2021

Following the massive changes in all kinds of behavior we saw in 2020, with record-breaking online shopping during the holiday season, we’re watching closely to see whether things level off in 2021. James Delande, Director of Product Marketing for BrandMaker, in his MarTech conference talk (free registration required).

Transform

Lusha

OCTOBER 27, 2019

Here are the top 10 growth hackers that you need to follow in 2020. Hana Abaza, the VP of Marketing of the enterprise e-commerce platform Shopify Plus , hacks growth on a large scale. Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. Hana Abaza. Comment below with your picks.

Transform

Lusha

OCTOBER 27, 2019

Here are the top 10 growth hackers that you need to follow in 2020. Hana Abaza, the VP of Marketing of the enterprise e-commerce platform Shopify Plus , hacks growth on a large scale. Find product/market fit, optimize your onboarding and sales, and then test acquisition channels. Hana Abaza. Comment below with your picks.

Transform

Hubspot Marketing

DECEMBER 17, 2020

November 28, 2020. Product category: Eco-friendly outerwear. Patagonia’s tagline is “We’re in business to save our home planet” and the company’s marketing efforts lead with their commitment to sustainability across product lines. Black Friday deals = an extra merry holiday haul ?? SpottedAtMichaels ??:

Product

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. They must also comply with a growing list of SEC regulations that limit the claims that can be made within marketing messages. Just how big is the market size of the fintech industry? Generating demand with fintech digital marketing. It was valued at $110.57

B2C

Martech

JUNE 26, 2024

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. The three main focuses I would work on would be our customer team getting all that information out to customer marketers and CSMs,” she said. And then probably product marketing.

eBook

Econsultancy

DECEMBER 2, 2021

This technology is coming to the forefront due to its focus on first-party data – soon to be an even greater priority for marketers as Google prepares to block third -party cookies in Chrome at some point in 2023. “Year-over-year, we have seen a 55% growth in identities created in our customer data solutions,” he says.

Management

Hootsuite

NOVEMBER 4, 2022

— 6Goddess Dash (@itsdashszn) March 1, 2020. Our VP of Product Marketing and Brand Christine Buck sums it up perfectly: “Amplify lets us show what it’s like to work for Hootsuite through the eyes of the beholder, our employees.” Developers might be keen to share ways they build accessibility into your products.

Copywriting

Buffer Marketing

MAY 18, 2022

Double-down on growth loops When I first started as a product marketer, I assumed that launches were your one and only chance of gaining new users. ” ( Reforge 2020 ) With Start Page, we purposefully built a growth loop into the product’s user interface. If you build it, they won’t always come.

Product

Martech

MARCH 8, 2023

Gender diversity in tech leadership fell from 86% in 2020 to 59% in 2021, according to a BCG study of the pandemic’s impact on female leaders in technology. This comes after the pandemic, which took a significant toll on the number of women in tech. This is likely in part because of pandemic-related caregiving which fell heavier on women.

Promotion

Hubspot Marketing

AUGUST 27, 2024

Lululemon Expands to Serve Consumers Who Wear Larger Sizes Back in September 2020, athleisure retailer Lululemon made a decision to invite people who wear larger sizes to be customers. The retailer did this by expanding their range of sizes offered to go beyond size 14, up to size 20.

Customer Acquisition

Hubspot Marketing

MARCH 30, 2020

Popular gaming series Animal Crossing has a new addition, New Horizons, that came out in March 2020. Marketers at Wendy's knew Twitch would be flooded with Animal Crossing streams upon the release, so they decided to capitalize on that. It shows how a streamer can leverage Twitch to find talent — and how talent can find work.

Branding

Sprout Social

NOVEMBER 6, 2020

As Glassdoor’s Lead Product Marketing Manager Sophia Fox says, “The conversation that is shaping your employer brand perception is happening on Glassdoor with or without you, so you might as well join it.” — Ehren Reilly (@??) (@ehrenreilly) October 1, 2020. “We

Management

Marketing Insider Group

JULY 20, 2020

In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.” It’s all product marketing. That’s why Marketers must learn many vital lessons from some of the best shows. What Content Marketers Can Learn About Storytelling from Avatar.

Transform

Adobe Experience Cloud Blog

AUGUST 18, 2016

According to a survey by The Economist Intelligence Unit, 86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020. Marketing organizations are no longer tied to just acquiring customers and retaining them, but also improving the customer experience.

Transform

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Sales enablement suite Mindtickle had a successful lead generation strategy until 2020.

Direct Mail

Hubspot Marketing

FEBRUARY 15, 2024

Instead, automate your marketing using HubSpot software , powered by CRM data. Automate campaigns with workflows and bots, automatically handle tasks like emails and forms and expand to SMS and in-product marketing. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

Branding

Sprout Social

OCTOBER 4, 2022

As Sprout’s Product Marketing Manager Rae Repanshek explains, “Running an advocacy program shouldn’t feel like a second job. It should be a natural extension of the amazing work social media managers and marketers are already doing. Diversified LinkedIn video content.

Branding

Hubspot Marketing

JANUARY 20, 2023

Sid Kumar, director of product marketing at Exoprise , says they spend two-thirds of their marketing budget on search ads. Editor's Note: This post was originally published in June 2020 and has been updated for comprehensiveness. Estimated cost: $1,000 Search remains one of the most effective channels for advertising.

eBook

Hubspot Marketing

JANUARY 7, 2024

How many people are looking for marketing jobs, and what companies are looking for them? The Marketing Job Market According to Statista , marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon.

Copywriting

Hubspot Marketing

JUNE 26, 2023

As my colleague Braden Becker – HubSpot Senior SEO Strategist – said when we spoke about this topic at INBOUND 2020 , "Traffic doesn't pay the bills." Below are a few examples of how we mapped an offer to a topic cluster.

eBook