Search Engine Land

JULY 2, 2024

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. A few “yes, but” thoughts: If people click on Google’s YouTube, they will see a video created by a business, brand or creator. Here are more findings from the study.

User-Generated 136

User-Generated SEO Place Branding 136

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more.

Customer 112

Customer Food Transform Health 112

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. All your #studywithme content in one place, finally. 100 top trending TikTok hashtags in 2021. Create a branded hashtag. original sound – Our Place. What are TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

MARCH 1, 2022

Social media networks like Reddit, Facebook and Discord have helped us find a place to belong and discuss topics we care about. Brands use these channels as tools to connect with their audience. I just added all of the details & can’t wait for u to join the conversation on brand, strategy, & style. nutrition [link].

Branding 141

Branding Health Promotion Management 141

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Is this the kind of place where youd choose to spend your time online? Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Email: Business email address Sign me up! Dig deeper: U.S.

Law 129

Law User-Generated Email Marketing Education 129

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. Keep reading to find out.

User-Generated 306

User-Generated Shipping Advertising Advertisers 306

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. The importance of social media in UK retail has only grown. Don’t be shy.

Retail 123

Retail Shoppers User-Generated Customer Journey 123

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content. Read the room. Follow the trends.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 139

Branding Transform Fashion Health 139

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Branding 139

Branding Retail User-Generated Fashion 139

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 95

Transform Gen Z Fashion Food 95

Hubspot Marketing

DECEMBER 12, 2023

For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. As a Western brand selling boots and apparel, Tecovas emphasizes its mission of “welcoming first-time boot buyers and Western enthusiasts alike.” Cooking Do you have a food blog?

Place 123

Place Real Estate Non-Profit Finance 123

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021.

Branding 136

Branding Fashion Gen Z User-Generated 136

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 132

Customer Branding Fashion Promotion 132

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. A device can reveal the virtual overlays with details such as price, features, and reviews. billion USD by 2025.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Sprout Social

FEBRUARY 7, 2022

It may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Does your logo reflect your current branding?

Branding 139

Branding Real Estate Key Performance Indicator Thought Leadership 139

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 140

Communications Branding User-Generated Customer loyalty 140

Martech

FEBRUARY 4, 2025

For brands, AI is a new rival storyteller. It is beginning to wrench narrative control from brands, often drawing on incomplete, outdated or incorrect information. Lets talk upside: the great news is that brands can actually influence what AI composes in an ethical way that ensures the whole story is told. That was January 2021.

User-Generated 100

User-Generated CMO SEO Branding 100

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. When we hear the word organic, we usually think natural, pure, and unaltered.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 138

Branding Health Advertising Advertisers 138

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Depending on what industry you’re in, your company’s ROI could be even higher.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 141

Branding Key Performance Indicator Energy User-Generated 141

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. corporatenatalie. #ad

Branding 145

Branding B2C Real Estate User-Generated 145

Hubspot Marketing

APRIL 2, 2024

Ultimately, leaders worried that 2021's summer trends would impact their bottom line. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 103

Manufacturing Communications Health Analytics 103

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketers 84

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 144

Branding Real Estate User-Generated Communications 144

Hubspot Marketing

APRIL 11, 2022

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If Build an Instagram strategy.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. The significance of social media in the retail sphere has only amplified.

Retail 84

Retail Shoppers User-Generated Customer Journey 84

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. It makes the difference between your brand being seen and being ignored altogether.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 138

Branding Fashion Gen Z B2C 138

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. billion, is particularly appealing — but the risk of placing all your eggs in that basket shouldn’t be ignored. It makes sense to choose your primary platform based on the largest potential audience you can reach.

Communications 112

Communications Product Place Social Media Marketing 112

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketers 129