Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 113

Customer Food Transform Health 113

The CMO Survey

APRIL 24, 2024

Marketing leaders report that sales productivity has improved by an average of 5.1% However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. per year on average. two years ago.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Yet, this presents a challenge—brands must create marketing strategies that are effective across different platforms and resonate with diverse consumer preferences. Promote your products on social media. Don’t be shy. This sparks those impulse buys.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Table of Contents How much does a Super Bowl ad cost?

Advertising 107

Advertising Advertisers Price Food 107

Hubspot Marketing

OCTOBER 4, 2023

While prior media conglomerates focused heavily on amassing large audiences and monetizing through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 133

Gen Z Branding Advertising Advertisers 133

SmartBrief - Marketing

MARCH 28, 2025

Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. This divergence reinforces the need for advanced personalization strategies.

Millennials 88

Millennials Price CRM Marketing 88

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media. Establish Brand Awareness Your brand’s online presence matters.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” Content has the same need to find product-market fit as products and solutions do.” Reaching their target audience. Read the room. Follow the trends.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 131

Branding Millennials Promotion Price 131

The Marketing Operations Leader

APRIL 8, 2025

We'll feature six badass martech products in a fast-paced session where Jacqueline, Justin, Phil, and I will help judge. Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Block off your calendar for May 9th at 12 pm EST. The first-ever Shark Tank-style martech spotlight session is happening!

CRM 130

CRM Health Price Analytics 130

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates.

Price 307

Price Promotion Social Media Marketing Branding 307

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 141

Branding Gen Z User-Generated Shoppers 141

Adams & Knight Marketing

JANUARY 11, 2023

She was also included in Hartford Business Journal’s 40 Under 40 list in 2021. Carson Bloomquist joins the video production team as a Creative Producer overseeing the agency’s video projects, from concept to completion. AVON, Conn.,

PR 246

PR Digital Marketing Education Management 246

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube stats for business Ready to build your brand on YouTube? YouTube Shorts has 164.5

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 139

Gen Z Branding Transform Millennials 139

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TikTok is trending at the moment. Try Useviral now #2.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed. Promote your products on social media. The latest data indicates a notable surge in its use.

Retail 95

Retail Shoppers User-Generated Customer Journey 95

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 94

Transform Gen Z Fashion Food 94

Buffer Marketing

DECEMBER 6, 2024

Discover 40 free, high-quality social media icons to elevate your website's design Get our tips and strategies to help you grow your TikTok following 🖊️  Deep dive How to Adopt Influencer Marketing As a Business or Creator Influencer marketing has become a core strategy for many brands—and it’s easy to see why.

Influencer Marketing 97

Influencer Marketing Energy Price Promotion 97

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. It would show the company understands the problem women are facing.

Transform 128

Transform Manufacturing Copywriting Law 128

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. Keep reading to find out.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Hubspot Marketing

OCTOBER 17, 2022

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. Popeyes is one of the few brands that executed this newsjacking correctly (and legally).

Branding 138

Branding Fashion Advertising Advertisers 138

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management 101

Management B2C User-Generated Communications 101

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. ” TikTok isn’t just for brand awareness and discovery. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. billion (!!)

SEO 108

SEO Real Estate User-Generated Promotion 108

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 104

Manufacturing Communications Health Analytics 104

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Why should you care?

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 144

Branding Real Estate User-Generated Communications 144

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. smartsheet.

Branding 145

Branding B2C Real Estate User-Generated 145

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. For example, you could create a custom GPT to edit written content to reflect your brand voice. Like this: As a Google app, Gemini is integrated with many Google products. Use a friendly, upbeat tone of voice.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

SmartBrief - Marketing

MAY 12, 2024

While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. However, there are plenty of reasons why brands and agencies should increasing their AAPI marketing. May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month.

Branding 122

Branding Food PR Fashion 122

Jeff Bullas

DECEMBER 2, 2022

If you are time poor and have the resources to pay for it then it is fast (but expensive) to get people to buy your product and services. What are some of the best ways to “growth hack” and drive eyeballs to your product, side hustle or online store without paying for it? But you still need to earn it. billion total visits per month.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261