Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube stats for business Ready to build your brand on YouTube? YouTube Shorts has 164.5

Gen Z 104

Gen Z User-Generated Marketing Marketers 104

Hootsuite

APRIL 14, 2022

If you answered yes to either of these questions, then it might be time to promote your posts. Promoting an Instagram post (a.k.a. In this post, we’ll give you some tips on how to promote Instagram posts for maximum reach and impact. What is Instagram promotion (a.k.a. Benefits of promoting an Instagram post.

Promotion 143

Promotion Advertising Advertisers Analytics 143

Sprout Social

MARCH 1, 2022

Brands use these channels as tools to connect with their audience. I just added all of the details & can’t wait for u to join the conversation on brand, strategy, & style. Dr. Sandra Colton-Medici (@sandracolton) December 16, 2021. — Subhasree Ray (@DrSubhasree) December 15, 2021. nutrition [link].

Branding 141

Branding Health Promotion Management 141

The CMO Survey

APRIL 24, 2024

However, even core strategy challenges such as ensuring generative AI produces “a good fit for your brand” and “a good fit for your target markets” receive only average ratings for how well AI is being managed. Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%). in August of 2021. per year on average.

New Technology 289

New Technology CMO B2C Marketing 289

Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Encourage others to use a specific branded hashtag, or find and comment on other popular content that’s labeled with relevant hashtags to immerse yourself with the movers and shakers out there.

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

OCTOBER 6, 2021

But for brands that are just starting out, it feels like it can take ages to grow a healthy following. As you can see from the screenshot above, two trending hashtags that could work for certain businesses are #GymTok (perfect for gyms and fitness brands) and #LearnHow (perfect for brands sharing tutorials and step-by-step videos).

User-Generated 145

User-Generated Promotion Influencer Marketing Branding 145

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 118

Gen Z Fashion Entertainment Marketing 118

Hootsuite

JANUARY 13, 2022

If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. Be consistent with your other branding. But a compelling profile is one of the easiest ways to promote your YouTube channel—and boost your SEO. Format: JPG,GIF or.PNG.

Promotion 145

Promotion User-Generated SEO Analytics 145

Sprout Social

JANUARY 27, 2025

In todays ever-changing retail landscape, brands are divided into two groups. To truly harness the potential of social media , retailers should consider adopting the tactics and strategies that leading brands have successfully employed. Promote your products on social media. Cross-promotion is key. Dont be shy.

Retail 97

Retail Shoppers User-Generated Customer Journey 97

The Marketing Operations Leader

APRIL 8, 2025

Stop relying on open rates Apple’s iOS changes in 2021 broke tracking. Separate out your traffic: Use one subdomain for lifecycle emails Another for outbound sales A third for newsletters or promos When one stream gets flagged, it doesn’t take down your entire domain. Now open rates are inflated, unreliable, and misleading.

CRM 130

CRM Health Price Analytics 130

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 133

Branding Millennials Promotion Price 133

Vertical Response

AUGUST 19, 2024

Buzz and guerrilla marketing leverage creativity and consumer engagement to amplify brand messages and generate excitement, often at lower costs. Experiential and lifestyle marketing foster memorable interactions and connections in enjoyable settings, enhancing brand identity and resonance with target audiences.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 132

Customer Branding Fashion Promotion 132

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Branding 139

Branding Retail User-Generated Fashion 139

Sprout Social

NOVEMBER 17, 2021

These statistics alone are enough to convince anyone about the potential of using YouTube Live for expanding reach, growing brand awareness and engaging with a large audience. As a way to promote your YouTube Live event , consider showing a trailer. You can also promote your YouTube channel to attract more visitors to your livestream.

Logistics 144

Logistics Analytics Promotion Health 144

Buffer Marketing

DECEMBER 6, 2024

Discover 40 free, high-quality social media icons to elevate your website's design Get our tips and strategies to help you grow your TikTok following 🖊️  Deep dive How to Adopt Influencer Marketing As a Business or Creator Influencer marketing has become a core strategy for many brands—and it’s easy to see why.

Influencer Marketing 97

Influencer Marketing Energy Price Promotion 97

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. ” TikTok isn’t just for brand awareness and discovery. A TikTok business account is suitable for people using the TikTok app to promote their products or services. TikTok has a massive user base of over 1.69

SEO 108

SEO Real Estate User-Generated Promotion 108

Hootsuite

OCTOBER 27, 2021

Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform. This might be the case if your brand uses different names in different markets. Paid or promotional content won’t be considered. Why verify your Facebook Page?

User-Generated 145

User-Generated Social Media Marketing Management Branding 145

Sprout Social

OCTOBER 3, 2022

As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. They cultivate authentic communities and build unique personal brands, some even reaching celebrity status. Generate more engagement.

Branding 134

Branding Transform Affiliate Marketing Education 134

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TikTok is trending at the moment. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 143

Branding Millennials Fashion Communications 143

Sprout Social

OCTOBER 11, 2024

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

Transform 95

Transform Gen Z Fashion Food 95

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. These are some of the building blocks that led to companies announcing their plans for the metaverse in 2021.

Branding 136

Branding Fashion Gen Z User-Generated 136

Hubspot Marketing

AUGUST 26, 2022

According to a 2021 McKinsey report , 76% of consumers get frustrated when they can’t find a personalized experience with a brand. Discover brands that are killing it at personalization and get a peek into how impactful it can be. Personalization covers a wide range of strategies leveraged by brands both online and offline.

Branding 123

Branding Retail Shoppers Customer loyalty 123

Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Why should you care? Pattern Pattern is an AI-powered platform that helps businesses optimize their e-commerce sales. Our biggest differentiator?

Transform 295

Transform Marketing Strategy Marketing Marketers 295

Hubspot Marketing

APRIL 11, 2022

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. In this article, we’ll show you how to build your brand with Instagram. (If Build an Instagram strategy.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse.

Branding 144

Branding Real Estate User-Generated Communications 144

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. Increase brand awareness. Improve brand image.

Branding 141

Branding Key Performance Indicator Energy User-Generated 141

Calvyn Lee Blog

NOVEMBER 2, 2022

Also, most local brands promote their offers with CPC, targeting high and medium user activity groups. Tips on campaign launch. eCommerce and namely – Lazada and Shopee offers – work best with Onclick format and Smart CPM or CPM models. The same is true for a few iGaming offers. Android Cleaners work great on Push.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketing 245

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 132

Branding Health Thought Leadership Fashion 132

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding 139

Branding Real Estate Key Performance Indicator Thought Leadership 139

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. But once you decide to become a writer, whether you're finishing a first novel or writing content for brands, you need to find a way to share your skills. What is Medium? Platform-enabled reader engagement.

Promotion 126

Promotion eCommerce SEO Affiliate Marketing 126

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 143

Management Branding Customer loyalty Communications 143