article thumbnail

41% of brands using AI for video, up from 18% last year

Martech

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Click to enlarge.

Branding 120
article thumbnail

Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

eCommerce 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What the Google antitrust ruling could mean for advertisers

Martech

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. Thanks to changes in consumers’ online behavior, people are getting used to using things other than Google. Are you getting the most from your stack?

article thumbnail

15 of the Best Productivity Blogs To Read

Hubspot Marketing

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it. Top Productivity Blogs. Recommended Read: The 2-minute productivity rule. HubSpot Blog.

Product 143
article thumbnail

Contentstack acquires CDP Lytics

Martech

In March 2021, Optimizely acquired Zaius. Lytics co-founder and CEO James McDermott will now become Contentstack’s global head of data products. It’s just over a month since the long-established ActionIQ was acquired by Uniphore. However, the acquisition in this case by a DXP brings to mind older stories.

article thumbnail

How brands are handling the lack of transparency in major ad platforms

Martech

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Marketers provide inputs like goals, budgets and product feeds and Advantage+ takes over from there. Advertisers have limited control over where ads appear.

Branding 127
article thumbnail

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% in August of 2021.