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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

Content has the same need to find product-market fit as products and solutions do.” Up next, 15% of marketers also identified reaching their target audience as one of their top social media challenges. Editor's note: This post was originally published in November 2021 and has been updated for comprehensiveness.

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

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Pitching a home run social media marketing campaign or idea for 2021

Sprout Social

In this article we’ll walkthrough: Content themes that have potential for 2021. Inspiration for your social media marketing pitch. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. What’s the big idea?

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Marketing leaders report their weakest performance is on “hiring staff to manage Martech” and on “integrating Martech across other data systems in the company.” Managing Generative AI AI is having an overall positive impact on marketing organizations. Marketing leaders report that sales productivity has improved by an average of 5.1%

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The Litmus team’s favorite emails of April 2021

Litmus

Jason Rodriguez, Community & Product Evangelist. Jess Materna, Senior Product Marketing Manager. The alternating gray backgrounds helped to break up the products and make it easy to scan. Even more, I love that they showcased photos of people’s real pets near their products. Sender: Epic Books for Kids.

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Meet the 2021 Email Excellence Award Winners

Litmus

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. The post Meet the 2021 Email Excellence Award Winners appeared first on Litmus. Honorable Mentions.

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What’s New in Litmus Q4 2021: Webinar Recording + Q&A

Litmus

In this webinar, Jess Materna, Director of Product Marketing at Litmus, and Shannon Howard, Customer Marketing Manager at Litmus, share how the latest updates help you stay on top of changes to the email landscape. The post What’s New in Litmus Q4 2021: Webinar Recording + Q&A appeared first on Litmus.

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