Martech

NOVEMBER 24, 2021

The digital transformation that is making out of home (OOH) advertising programmatic, data-driven and more integrated into omnichannel campaigns is paying off for marketers and publishers. The message: resilience and transformation in the industry will guard against unseen challenges in the road ahead. Brands are testing and learning.

Transform 122

Transform Shoppers Advertising Advertisers 122

Martech

SEPTEMBER 12, 2023

“A big part of the journey is browsing on the internet, doing searches of our products, locations, availability, deals — but then they want to try it out for comfort in a store. Lexalytics, a platform that used AI-powered NLP to conduct at-scale sentiment and intent analysis, was acquired by InMoment in 2021. ” Get MarTech!

Transform 130

Transform Retail Customer Place 130

Chief Martec

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

Transform 107

Transform Marketers Marketing Advertising 107

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Like this: As a Google app, Gemini is integrated with many Google products. How does ChatGPT work?

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hubspot Marketing

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021.

Market Trends 145

Market Trends Transform CMO Marketers 145

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze. Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work?

Transform 131

Transform Manufacturing Copywriting Law 131

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

Transform 80

Transform Customer loyalty Advertising Advertisers 80

Jeff Bullas

DECEMBER 2, 2022

If you are time poor and have the resources to pay for it then it is fast (but expensive) to get people to buy your product and services. What are some of the best ways to “growth hack” and drive eyeballs to your product, side hustle or online store without paying for it? But you still need to earn it. TikTok is hard to ignore.

Transform 317

Transform Social Media Marketing Entertainment Advertising 317

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! For example, tech companies like Slack involve customers in their product development process. The result? The takeaway?

Customer 112

Customer Food Transform Health 112

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Sports marketing isn’t new, but it does look different.

Transform 94

Transform Gen Z Fashion Food 94

Search Engine Land

AUGUST 28, 2024

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

SEO 93

SEO Transform Automobile Real Estate 93

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. Applicant must be VP level or above. It’s time to shine.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What are your main priorities and goals for 2021? Digital document productivity.

Digital Marketing 29

Digital Marketing Transform Logistics Marketers 29

Marketing Insider Group

JULY 29, 2021

It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. Hodak has spent decades researching how customers are transformed into brand evangelists, effectively serving as unpaid cheerleaders in their personal circle of influence.

Transform 134

Transform Customer loyalty Customer Journey Customer 134

Unbounce

JULY 5, 2023

Both Netflix and Google have collected boatloads of data from the millions of people using their products. And to make sure you keep using their products). is only trained on data up to 2021. Lack of context Trends change quickly (like during 2021 to 2023, for instance). Or how Google Docs can finish your sentences?

Transform 126

Transform Analytics Marketers Marketing 126

Rock Content

DECEMBER 4, 2020

If you plan to revive your company’s presence or surprise users with a new project, start by studying design trends or design tools for 2021. 2021 Graphic Design Trends in Social Networks. The following trends will (continue to) shape the industry in 2021. Scale and Immersion. Design Micro Trends on Instagram.

Fashion 138

Fashion User-Generated Finance Transform 138

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Now executives are all in on digital transformation. . About 8 in 10 expect to be selling their products or services via social within the next three years. The best social commerce platforms to use in 2021.

Shoppers 143

Shoppers eCommerce Transform User-Generated 143

Marketing Insider Group

DECEMBER 21, 2020

Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. What can you do to improve or pivot for 2021? Don’t expect in-person conferences to return until at least mid-2021. billion in 2021. Focus on Dynamic Customer Needs. Set new objectives and KPIs.

Thought Leadership 145

Thought Leadership Transform Marketers Marketing 145

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Promote your products on social media.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . About eight in 10 expect to be selling their products or services via social within the next three years. The best social commerce platforms to use in 2021. If not, product information can be uploaded via a spreadsheet. This is where social commerce comes into play.

eCommerce 144

eCommerce Retail Transform Shipping 144

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. What 2021 marketing trends will we be discussing? Further adoption of AI.

Market Trends 97

Market Trends Transform Logistics Marketers 97

Sprout Social

FEBRUARY 8, 2021

We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2. In total, Sprout is featured in eight categories on G2’s list, including Highest Satisfaction Product, Best Product for Enterprise, Best Product for Marketers and Best Product for Customer Service.

Transform 114

Transform Communications Product Customer 114

Neil Patel

FEBRUARY 2, 2021

2021 SaaS Trends that Affect Brand Advocacy. Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions.

Branding 144

Branding Transform Promotion CRM 144

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. According to Accenture’s latest Global Banking Consumer Study , banks invested $124 billion globally in new IT in 2021—a 24% increase compared to 2019.

Transform 52

Transform Marketers Marketing Customer loyalty 52

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually. Amazon makes it easy to find products and sell them via the platform.

Transform 264

Transform Education Price eBook 264

Animalz blog

DECEMBER 5, 2024

“Steve [Jobs] didn’t just read a script for the [Apple product] presentation[s]. In contrast to traditional brick-and-mortar stores, online retailers could “stock” and sell a large number of niche products since their inventory space was essentially limitless. He was constantly working on it, refining it.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Search Engine Land

JULY 8, 2024

22, 2021: Google Search Console rolls out new design. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

SEO 106

SEO Transform Health eCommerce 106

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Transform 102

Transform Email Marketing CMO Education 102

Bannerflow

JANUARY 28, 2021

This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. Success or failure is very real in 2021, and just like in 2020’s report , creativity remains a key commodity. Creativity is key. No one size fits all.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Duct Tape Marketing

DECEMBER 22, 2020

5 Trends That Impact Consultants and Coaches in 2021 written by John Jantsch read more at Duct Tape Marketing. With that in mind, I present the 5 biggest trends that will impact coaches and consultants in 2021 and beyond. As much as anything, 2021 will be about re-evaluation, rediscovery, and a whole lot of recovery.

Transform 99

Transform Entertainment Fashion Energy 99

Martech

DECEMBER 27, 2021

In 2021, the parent company formerly known as Facebook put all its weight behind a virtual reality experience for relationship building and customer engagement. As the pandemic continues, we will transform how events are consumed both in-person and virtually,” said Zhao. sending a product link via text),” Osborne said.

Customer 144

Customer Transform Shoppers Retail 144

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Duct Tape Marketing

DECEMBER 17, 2020

2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing. Here is where I believe we are going next: Predicted Trends for 2021 for Small Business. Members also receive a 30% discount on new, qualifying products. 2021 Small Business Trends. [00:00:00] mechanism, you know, in 2021.

SEO 100

SEO Fashion Transform eCommerce 100

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. Social commerce is booming, thanks in part to the pandemic accelerating digital transformation. Posted by River Island on Saturday, October 23, 2021.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Marketing Insider Group

NOVEMBER 16, 2021

ITSMA made the 2020 an on-line virtual event, and transformed the content and experience to shorter days, ran their Marketing Excellence Awards first, and did the post-event workshops after the formal close of the core Marketing Vision virtual event. The Thought Leadership Journey is Here to Stay.

Thought Leadership 94

Thought Leadership Transform Marketers Marketing 94