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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

In 2021, the investment in AI tools reached a total of $111.4 This technology can be used to develop new products and services, improve existing ones, and create entirely new industries. Its platform uses machine learning to analyze customer behavior and recommend pricing, promotions, and product strategies. Why should you care?

Transform 340
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Salesforce unveils integrated ecommerce storefronts

Martech

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Why we care. That genie is out of the bottle.

eCommerce 117
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Marketing transformation is accelerating: Wednesday’s Daily Brief

Martech

Users range from informal groups of individuals with shared interests to corporate clients seeking to build a community around their products and services. MarTech Replacement Survey finds marketing transformation is accelerating . This is the latest move that Google is making to push automation through their ad products.

Transform 135
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What the Google antitrust ruling could mean for advertisers

Martech

The maker of the Firefox browser got $510 million from Google out of $593 million total revenue in 2021-2022, according to its latest financial report. Thanks to changes in consumers’ online behavior, people are getting used to using things other than Google. Are you getting the most from your stack?

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What Is Digital Transformation?

Bannerflow

Over the past year, the term digital transformation has been a huge focus for many businesses. Some studies have also shown how the process of digital transformation has actually advanced by a matter of years. ’ Another study, highlighted in IoT Now , discovered that COVID-19 has moved digital transformation forwards by 5.3

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How Citizens Bank transformed content to reach changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.” million views. “We

Transform 122
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How Citizens Bank transformed content to meet changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. We’re sending them more good insights and information and what we call ‘content’ instead of sending them an ad about a specific product.” million views. “We

Transform 121