SmartBrief - Marketing

NOVEMBER 19, 2024

Bloomberg Intelligence estimated the generative AI market at $40 billion in 2022, growing to $1.3 When implementing any trend, a balancing act must take place to ensure the strategy seizes the moment while still supporting long-term business success. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Martech

JANUARY 22, 2025

One, they have to remain competitive in places where the competition is also investing. For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Dig deeper: IAB expects digital advertising growth to slow considerably this year Why we care. This was an acceleration from 9% growth in 3Q 2024.

Advertisers 120

Advertisers Advertising Product Place 120

Sprout Social

SEPTEMBER 21, 2022

The app makes it easy for buyers to shop for trendy looks all in one place. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. Additionally, CarGurus is also a great place for selling cars and finding financing. Social media shopping apps.

Shoppers 145

Shoppers Retail Finance Shipping 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs to Inspire You in 2022. Best Website Designs from 2022. Best Website Designs from 2022. Award: Website of the Month (2022), CSS Design Awards. Award: Website of the Day, August 10, 2022, Awwwards. Award: Website of the Day, July 31, 2022, Awwwards. Best Website Designs from 2021.

Place 145

Place Promotion Transform Product 145

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 122

Gen Z Fashion Entertainment Marketing 122

Hubspot Marketing

AUGUST 28, 2024

If you’re asking yourself the same questions, you’ve come to the right place. Ever since OpenAI unleashed ChatGPT in the winter of 2022, there's been a ton of hype around AI. But unlike 2022, the dust has settled somewhat, and maybe you're like me, constantly asking: Is the juice really worth the squeeze?

SEO 133

SEO User-Generated Communications Management 133

Martech

OCTOBER 1, 2024

PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. Google has reduced access to auction data, making it harder to see how competitors bid.

Branding 128

Branding Advertisers Advertising Retail 128

Sprout Social

SEPTEMBER 17, 2024

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. Let’s start with the basics.

Retail 122

Retail Shoppers User-Generated Customer Journey 122

Hubspot Marketing

AUGUST 30, 2022

If you're looking for some great finance podcasts to listen to in 2022, you've come to the right place. The Not-So-Scary Way to Start Buying Real Estate in 2022. In this article, we will share with you a list of the best finance podcasts available. Best for Learning About The Economy: Planet Money.

Finance 28

Finance Real Estate Health Education 28

Sprout Social

JULY 31, 2024

According to The 2022 Sprout Social Index™ , 36% of consumers will share a negative support experience with friends and family, 31% won’t complete their purchase and 30% will buy from a competitor instead. However, it’s not enough to just have a social media process in place.

Customer 133

Customer Key Performance Indicator Transform Place 133

illumin

NOVEMBER 12, 2024

Colorado Privacy Act In July 2021, Colorado took third place, passing the Colorado Privacy Act. Utah Consumer Privacy Act Utah was the fourth state to enact comprehensive privacy laws in March 2022. The state passed Senate Bill 6 on May 10, 2022. This act grants all residents of Colorado rights over their data.

Law 98

Law Advertisers Advertising Health 98

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91 Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. billion by 2027.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Hubspot Marketing

DECEMBER 6, 2022

They identify what your audience is watching and strategically place your ad in their own feeds so they can find you without even noticing. With these ads, you can place your content in front of those already searching for similar videos. Mid-roll video length minimum is 30 seconds. In-feed YouTube Ads. Image Source.

Advertisers 143

Advertisers Advertising Millennials User-Generated 143

Search Engine Land

JULY 10, 2024

Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Bottom line: Only place links in the footer that users will expect to see. But the in-content link, placed higher on the page, is usually the winner. Use internal linking!

SEO 131

SEO Fashion Communications Promotion 131

Martech

SEPTEMBER 24, 2024

Why take money from some fun place, like influencer marketing and add it to something that works well enough without it? The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% What’s more troubling is what companies are spending their money on. You can send a bad email and still make money.

CMO 131

CMO Email Marketing Influencer Marketing Promotion 131

Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 125

Customer Food Shoppers Retail 125

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. It’s also a great place to get  user-generated content  from your audience because users frequently share content and tag brands. Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Jeff Bullas

FEBRUARY 1, 2023

Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out. billion for the first three-quarters of 2022. The company has since expanded to many cities across the United States and offers a mobile app for customers to place their delivery orders.

Food 321

Food User-Generated Shoppers Retail 321

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024. What happens to MarTech and the MarTech Conference? What does it mean for Semrush?

Law 134

Law Education Digital Marketing SEO 134

Hubspot Marketing

OCTOBER 8, 2024

In 2022, I was recruited by HubSpot for a brand-new challenge. They could peruse information in one place and then get to writing. With these elements in place, I was able to focus on staffing the program. The Rise of AI — and Squashing Get-Rich-Quick Schemes In November 2022, ChatGPT launched to the public. The result?

Price 102

Price Transform Thought Leadership Management 102

Hubspot Marketing

DECEMBER 6, 2024

In 2022, Patagonia founder Yvon Chouinard gave away the company by donating his majority stake (worth millions in profits every year) to an environmental charity, holding true to its values by touting that Planet Earth is its only shareholder. For many, thats what attracted them to the brand in the first place.

Communications 110

Communications Branding Shoppers Fashion 110

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.    If that resonates, you’ve come to the right place. 

Branding 125

Branding B2C Management Product 125

Buffer Marketing

SEPTEMBER 16, 2024

  Crowded as it may be, it’s still a powerful  social media marketing  platform for businesses and creators — if you have the right  social media strategy  in place.  Well, you’ve come to the right place.   Great!

User-Generated 117

User-Generated Analytics Social Media Marketing Place 117

Jeff Bullas

DECEMBER 19, 2022

billion by the end of 2022. But it provides the following features (which are limited but a good place to start). during the forecast period, 2022–2030. Revenue in the global online education market is projected to reach $146.9 Why it matters. The free version doesn’t include a custom domain. 3 Thinkific.

Transform 264

Transform Education Price eBook 264

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. This is Amazon in 2022: Image Source. Where should I place complementary products and upsells? So, let’s get started! This is Amazon.com in 1999: Image Source.

Advertisers 246

Advertisers Advertising Shipping Affiliate Marketing 246

Search Engine Land

JULY 8, 2024

14, 2022: Google Search Console launches new HTTPS report. 16, 2022: Google Search Console adds Shopping tab listings feature. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. June 26, 2019: Google Search Console adds mobile-first indexing features.

SEO 106

SEO Transform Health eCommerce 106

Search Engine Land

AUGUST 20, 2024

What items would you place in the top left and right (high impact)? What items would you place on the bottom (low impact)? pic.twitter.com/5L0AhX4frc — Glenn Gabe (@glenngabe) March 3, 2022 Get the newsletter search marketers rely on. The grid consists of four quadrants: Top: Higher-impact items. Left: Lower-effort items.

SEO 91

SEO Place Management Search Marketers 91

Sprout Social

JANUARY 27, 2025

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. Lets start with the basics.

Retail 84

Retail Shoppers User-Generated Customer Journey 84

Sprout Social

OCTOBER 11, 2024

Brands of all types are taking a cue from the sports marketing playbook A record-setting 5 billion people engaged with the 2022 World Cup on social, while there were 12 billion engagements about the 2024 summer games. Also, attempting to market yourself in the physical space where an event is taking place could be frowned upon.

Transform 94

Transform Gen Z Fashion Food 94

SmartBrief - Marketing

MARCH 10, 2025

More airtime attracts more attention The hype around AI really took off with the 2022 launch of ChatGPT, OpenAIs viral generative AI tool. Youll also want to understand how they approach data cleaning and validation, what practices are in place to monitor for biases and their strategies for preventing errors and hallucinations.

Non-Profit 95

Non-Profit Fashion Health Millennials 95

Hootsuite

JANUARY 15, 2025

Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. This places LinkedIn below other top social sites like YouTube, which took first place at 85%, and Facebook, which came in second with 70%. 32% of U.S. adults report using LinkedIn.

User-Generated 114

User-Generated Education Real Estate Transform 114

Sprout Social

NOVEMBER 25, 2024

How to schedule Instagram Reels from the Instagram app Third-party scheduling tools for Instagram have been around for a while, but the app itself did not support native scheduling until the end of 2022. You can cross-post on other networks, collaborate with your team, engage with your audience and track in-depth analytics—all in one place.

User-Generated 104

User-Generated Analytics Management Place 104

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. Back then, TikTok was the number one place to go for short-form content. Short-form video will be a priority.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

AUGUST 26, 2022

Emphasizes Value: In several places on the page, in both text and video, Wise reiterates that it's less expensive than transferring money through a traditional bank. Removes Risk: In several places on the landing page, visitors are reminded that the service is free. There’s no trial to sign up for. Native Poppy.

eBook 145

eBook User-Generated Health Transform 145

Sprout Social

JANUARY 12, 2023

According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). — Sprout Social (@SproutSocial) December 16, 2022. Once Melissa got her feet wet, she realized this was more than a summer job — it was a place to grow a career. Your mental health should always come first. ?

Branding 145

Branding Communications Health PR 145

Buffer Marketing

OCTOBER 29, 2024

Carousels thrive on participation, and a well-placed CTA will drive users to take action. In 2022, for example, introducing the 'Add Yours' sticker for Reels led to a massive spike in reach for users who tapped into the feature.

User-Generated 129

User-Generated Analytics Finance Education 129