Hubspot Marketing

JANUARY 27, 2025

How Super Bowl Ad Prices Have Changed Over Time Is a Super Bowl ad worth the cost? million every week in 2023 (Chiefs 38 - Philadelphia Eagles 35). million in 2024 , which is actually a slight decrease from 2023. Table of Contents How much does a Super Bowl ad cost? How much does a Super Bowl ad cost? or 7 and 10 p.m.,

Advertising

Search Engine Land

AUGUST 12, 2024

As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertising

Martech

AUGUST 26, 2024

They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. See my earlier article for useful stats and resources on this subject.

eCommerce

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024.

Marketing Automation Platform

Martech

JANUARY 7, 2025

from 2023, according to Adobe Analytics. The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% off the listed price. consumers spent $241.4 year-over-year.

eCommerce

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Venues in major markets have a price tag to match. But if you have one venue that can provide all of these services, it definitely cuts down on the price.” The same goes for technology.

Event Marketing

Hubspot Marketing

JUNE 26, 2025

De Beers created a reference point (in this case, a higher price tag), which in turn influenced estimations of value. In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. By creating an ad that rhymed (“Reduced in price.

Non-Profit

Martech

NOVEMBER 27, 2024

Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. The numbers back this up.

eCommerce

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies.

Shoppers

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. Harnessing the influence of social can boost sales and justify premium prices. The sway of social media over holiday shopping habits can’t be overstated.

Gen Z

illumin

JANUARY 14, 2025

According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Example : In 2023, Coca-Cola used an AI-powered system to tailor its advertisements to different regions, adjusting creative elements like language, design, and messaging in real-time based on audience data.

Gen Z

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. Pricing was the top factor in holiday spending. This means mobile will have a 53.2% share of online shopping versus desktops and laptops. Cyber Week. billion in U.S.

Gen Z

Martech

JANUARY 24, 2025

Banzai became a special purpose acquisition company (SPAC) in December 2023 and offers a collection of marketing tools, including Curate, which uses AI to create newsletters, webinar platform Demio and Reach, which deploys multichannel outbound campaigns. Banzai is paying $53.2

Marketing

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. The DAP figure is the number of people accessing any one of its apps. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 Email: Business email address Sign me up! Processing.

Retail

Martech

OCTOBER 17, 2024

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. Most people seem to believe the price they pay for these “free” services is a few annoying ads.

Customer

Backlinko

JANUARY 6, 2025

How Who Is Elijah Learned the True Cost of Growth In 2023, founders Raquel and Adam Bouris of fragrance brand Who Is Elijah learned two expensive lessons about business. maximum ad spend per customer. For inspiration, check out Ruggables clean rugs category page.

eCommerce

Unbounce

JANUARY 6, 2025

Use this Unbounce template Pricing pages Pricing pages clearly display pricing options and encourage visitors to make a purchase decision or reach out for more context or a custom quote. Image courtesy of Notion Theres plenty of different approaches you can take with a pricing page too. March 14, 2024. March 14, 2024.

User-Generated

Martech

JUNE 2, 2025

Marketers are already boosting campaign activity, with an average 30% increase in campaigns in 2024 compared to 2023. Therefore, at each step, capture the labor, technology, data and media costs to assess the price of an individual unit of delivery. These rising costs are a hidden risk to journey orchestration ambitions.

Transform

Martech

JUNE 27, 2025

Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. The price point is off. Or worse, they incentivize behavior that looks good on a dashboard but doesn’t move the business forward. What happens then?

Finance

Hubspot Marketing

OCTOBER 8, 2024

Each assignment had a clearly marked price, a link to an Asana task card with instructions, and a link to a Google Doc where they could write. In March 2023, I sent out a memo to our writers that stated AI could only be used in the research and brainstorming phases of writing. In my experience, a low price tag leads to sloppy work.

Price

Sprout Social

SEPTEMBER 10, 2024

Because having an impact shouldn’t come at the price of burnout. According to The 2023 State of Social Media Report , 95% of business leaders agree companies must rely more heavily on social media data and insights to inform business decisions outside marketing, but 69% report social data is underutilized.

Social Media Marketing

Search Engine Land

AUGUST 13, 2024

More than 65% of users find short-form videos the most engaging type of content, according to a 2023 Sprout Social report. More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Copy Special care needs to be given to product listing copy.

eCommerce

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. In fact, 84% of bloggers and SEO specialists reported that AI and automation influenced their SEO strategy in 2023.

User-Generated

Martech

MAY 13, 2025

In 2024, 72% of companies reported using it weekly, up from 37% in 2023, according to the MarTech report Generative AI for Content Creation: A Marketer’s Guide. From there, you can assess vendors based on features like transparency, integration capabilities, industry expertise, support, compliance and pricing.

CRM

Sprout Social

JUNE 11, 2025

The company reported that Triple Dipper sales grew 70% from 2023 to 2024, and made up 14% of all sales in Q4 2024. As a result of the campaign, the scratch-offs became the top-selling games in every price point within a week of launch, generating $527,906,715 in sales. That’s when it caught fire.”

Branding

Martech

JULY 22, 2025

How fragmentation became freedom Today’s buyers might research on TikTok, compare prices on Amazon, test in-store and purchase through a brand’s app. billion in 2023. That journey is intentional, personal and dynamic. In May 2025, streaming accounted for 44.8% sales reaching $2.7

Gen Z

Animalz blog

OCTOBER 17, 2024

Animalz and Preply teamed up in mid-2023 to help the company accelerate its growth following the $70 million in funding the Ukrainian company raised last year. Plateaued Traffic Growth Preply’s organic traffic plateaued for much of the first half of 2023. Preply is also an SEO juggernaut.

SEO

Jeff Bullas

AUGUST 1, 2025

On a quiet Tuesday in 2023, Lisa, a 47‑year‑old graphic designer, opened LinkedIn and froze. Older professionals fear being replaced — or worse, priced out — by younger peers leveraging AI. A client had posted: “Just tried Midjourney…made five logos in an hour. Do we even need designers anymore?” That post wasn’t aimed at her.

Gen Z

Buffer Marketing

NOVEMBER 14, 2024

Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. Experiment with different types of Instagram posts 12. Talk to your audience in comments and Stories 13. Get verified on Instagram 1.

Social Media Marketing

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024. billion 2023 $32.2

Gen Z

Hubspot Marketing

APRIL 23, 2025

Influencer EMV Formula For influencer partnerships, brands usually calculate EMV using engagement rates and influencer pricing models: CPE (Cost per Engagement) and CPV (Cost per View) vary by industry and influencer tier. The marketing campaign for the Barbie movie, released in 2023, became a standout example of earned media success.

PR

SmartBrief - Marketing

JUNE 2, 2025

Value beyond economics: Price will always be a factor, but Gen Z wants to know more about the value you and your company offer. In late April, Lions 2025 State of Creativity report indicated that 63% of marketers are focused on short-term tactics, up from 53% in 2023. This just makes first-party marketing all the more important.)

Gen Z

Sprout Social

JUNE 26, 2025

The ACCC can also conduct investigations, as it did in December 2023 , into untruthful or misleading content and take compliance or enforcement action if necessary. To promote its Big Red Sale—which slashes prices on flights, holiday packages and cruises—the brand partnered with influencer Luke Callaghan, who shares a similar passion.

Influencer Marketing

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. Thus far, the discounts are bigger, according to Salesforce — good news for shoppers and a signal to retailers to consider slashing prices. A closer look at Amazon’s October promotion shows a silver lining, however. During Prime Big Deal Days, U.S.

Shoppers

Sprout Social

JUNE 18, 2025

Gen X social media usage A 2023 survey found that 92% of Gen Xers use social media every day. For example, Costco posted a simple static image promoting a giant Plinko board with a nod to The Price Is Right, a show many Gen Xers grew up watching. Although Gen X accounts for 19% of the U.S. On average, Gen X spends about 1.5

User-Generated

Martech

JULY 16, 2024

New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. Our pricing model ranges from a $10k entry level option, a 12-month subscription (it’s all subscription-based SaaS), then it goes to $30k, $60k and $100k is the enterprise.

Customer

Backlinko

AUGUST 22, 2024

of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%). Mobile apps 28% Price comparison sites 26.8% Social networks 46% Consumer reviews 37.2% Product and brand websites 33.3%

User-Generated