Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 132

SEO PR Customer Journey Health 132

Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. As you head into 2024, here are six books to put on your reading list. Trust me, it works.”

Transform 130

Transform B2C Whitepaper Marketers 130

illumin

NOVEMBER 4, 2024

This enables advertisers to refine campaigns for higher impact, while also gaining key insights to further enhance future campaign planning and understanding of their customer base. Register below!

Advertisers 111

Advertisers Advertising Analytics Product Marketing 111

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity. Are you getting the most from your stack?

Transform 116

Transform Energy PR Customer loyalty 116

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketers 289

Hubspot Marketing

MAY 28, 2025

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing?

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 124

Customer Direct Mail Transform Health 124

Hubspot Marketing

SEPTEMBER 30, 2024

According to marketers I spoke with, here are just a few of the benefits. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. You can also localize ads, product marketing assets, and SEO content.

Thought Leadership 134

Thought Leadership User-Generated Marketers Marketing 134

Buffer Marketing

JULY 11, 2024

  In 2024, my Buffer Content Team co-conspirator Tami Oladipo (a LinkedIn force to be reckoned with herself) kicked off Creator Camp — a 30-day challenge to help creators do exactly that: get and stay active on their platform of choice.   If that resonates, you’ve come to the right place. 

Branding 125

Branding B2C Management Product 125

Hubspot Marketing

SEPTEMBER 9, 2024

But for heads-down production, marketers can achieve significantly more output remotely when given the right structure and technology support. Our State of Marketing Report identified personalization as a 2024 marketing industry trend, with 73% of marketers saying they think personalization is important.

Product 119

Product Marketers Marketing Energy 119

Hubspot Marketing

JULY 12, 2024

For example, at HubSpot, Sowyrda explains, “We have communities of product (discussing HubSpot’s products) and communities of practice which are spaces to discuss professional topics.” If you can get people excited before launch, you’re already one step ahead of your competitors.

Management 104

Management Food User-Generated Customer Acquisition 104

Kuno Creative

NOVEMBER 21, 2024

The best word to describe the landscape of technology and product marketing in 2024 is oversaturated.

Content Marketing 52

Content Marketing Retail Marketers Marketing 52

Search Engine Land

DECEMBER 21, 2023

If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. As you head into 2024, here are six books to put on your reading list. Trust me, it works.”

Transform 98

Transform B2C Whitepaper Marketers 98

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way.

Branding 76

Branding Influencer Marketing Product Product Marketing 76

Backlinko

OCTOBER 16, 2024

Is SEO worth learning in 2024? In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the best SEO job opportunities Plus, expert tips from seasoned SEO professionals on how to stand out.

SEO 111

SEO Search Marketers CMO Marketers 111

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns.

Advertisers 52

Advertisers Advertising User-Generated Management 52

Buffer Marketing

APRIL 18, 2024

  Mike Eckstein , Buffer’s product marketing manager based in Australia, confirmed it pulls through older photo posts from TikTok, too. It pulls through your TikTok photo posts TikTok has been encouraging users to share single and carousel-style photos in the app for months, and now it makes sense!

Affiliate Marketing 126

Affiliate Marketing Analytics Management SEO 126

Martech

MAY 30, 2024

Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss: The importance of a first-party data strategy in 2024. However, with multiple channels in play, the fast-moving world of e-commerce comes with its own set of challenges. What value exchanges are being created across the customer journey.

Transform 115

Transform Logistics Customer Journey Management 115

Martech

JUNE 20, 2024

This helps] make sense of the pipeline [marketing] is driving and the revenue it’s driving, and connect that back to marketing channels, content and touchpoints so you know programs to feed and those to back off of.” asked Sunil Menon, senior director of product marketing at Adobe. “If

CRM 108

CRM eCommerce New Technology Marketing Automation Platform 108

Hubspot Marketing

MAY 13, 2025

The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 72

Copywriting Marketers Marketing User-Generated 72

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 115

Transform Education Marketers Marketing 115

Martech

JUNE 3, 2024

In 2024, under the banner of “efficient growth,” vertical software is gaining prominence. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit. Ideally, your competition is weak in this category.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For additional inspiration, I have crafted a blog post and infographic that lists out seven marketing categories or pillars and the specific marketing tasks associated with each one that can benefit from AI.

PR 136

PR User-Generated Fashion Marketers 136

Sprout Social

FEBRUARY 12, 2024

Thus, reinforcing the product’s value in customers’ minds. heyeaslo Getting back to Notion in 2024? Influencer marketing campaign analytics can provide metrics for more than just surface-level customer reactions.

Influencer Marketing 136

Influencer Marketing Transform Marketers Marketing 136

Welcome Software

MARCH 17, 2025

Aligning teams to collaborate across disjointed workflows and tools A 2024 Gartner survey of nearly 18,000 employees found that only 29% are satisfied with workplace collaboration. Experimentation must no longer be limited to a select few; it must be democratized across product, marketing, engineering, and data science teams.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Search Engine Land

OCTOBER 3, 2023

Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024. Microsoft 365 expansion This month, Microsoft is planning to roll out Audience Ads to new markets of the free consumer version of the Microsoft 365 mobile app in the US. SUBSCRIBE See terms.

Product 104

Product Advertisers Advertising Promotion 104

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Transform 115

Transform Marketing Plan Communications Analytics 115

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The 2024 Influencer Marketing Report found that trust in influencers is holding steady, and growing in some pockets.

PR 91

PR Influencer Marketing Marketers Marketing 91

Martech

JANUARY 17, 2024

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. What happens after the sale?

Transform 112

Transform New Technology User-Generated Communications 112

Martech

JUNE 12, 2024

It’s not hard to imagine how they could be used by marketing teams. But to get a more substantive understanding of how they could be leveraged by marketing, sales and customer service, we turned to Tara DeZao, Pega’s product marketing director for adtech and martech. Are you getting the most from your stack?

Transform 125

Transform Marketers Marketing Customer Journey 125

Search Engine Land

MAY 30, 2024

Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss: The importance of a first-party data strategy in 2024. However, with multiple channels in play, the fast-moving world of e-commerce comes with its own set of challenges. What value exchanges are being created across the customer journey.

Transform 76

Transform Logistics Customer Journey Management 76

Martech

JUNE 8, 2023

Later will come email content creation, rapid identity resolution, dynamic product descriptions and the ability to leverage third-party solution Typeface to create visual content within the cloud. Note that the release of the individual capabilities will be staggered, mostly planned for Q3 2023 or early 2024.

Customer Journey 109

Customer Journey User-Generated Shipping CMO 109

Litmus

SEPTEMBER 24, 2024

Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful? Plan holiday emails Anticipating 2024 Black Friday trends What’s Black Friday trends are expected to hit the inboxes this BFCM season?

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Search Engine Land

FEBRUARY 15, 2024

Dig deeper: 2024 B2B trends: 6 key areas for marketing success 2. For new campaigns, you’ll need time to analyze whether your audience reacts well and whether there’s a product-market fit. Lead follow-up strategies Let’s say you turn on media campaigns and drive a bunch of leads squarely in your target audience.

CRM 97

CRM Education Communications Branding 97

Hubspot Marketing

AUGUST 27, 2024

The toymaker declared that by year-end 2024, 80% of the games in its extensive catalog, including Uno, Tumblin’ Monkeys, and Blokus will be colorblind accessible. In this episode of the Inclusion & Marketing podcast, I sat down with an LGBTQ+ expert who shared lots of wonderful insights on how to build an LGBTQ+ inclusive brand.

Customer Acquisition 97

Customer Acquisition Customer Retail Communications 97

Martech

MARCH 29, 2024

Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. “It’s in alpha now.”

Transform 84

Transform User-Generated Price Management 84

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 121

Email Marketing Inbound Marketing Shoppers Marketers 121